runleadgen.com website review

2 images could be 703 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.

60 files are served with short cache lifetimes, so returning visitors download them again (581 KiB).

29 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

About 313 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

A phone's processor spends 5.6 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 1.5 MB and 832 ms of main-thread time.

Google Tag Manager costs a phone 348 ms of main-thread work and 498 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Cloudflare CDN costs a phone 78 ms of main-thread work and 402 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 140 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 190 ms faster on a phone.

13 long tasks block the main thread while loading, the longest for 185 ms. During a long task the page ignores taps.

Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Your largest element takes 21.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “A Utah SEO, AEO and digital marketing agency. Get an in-hou…”.

The page becomes fully interactive after 21.8 s. Good is under 3.8 s.

Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 370 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

The-last-Shanty.gif weighs 42.5 MB. On a phone connection a single image that size takes seconds.

2 images are downloaded at several times the size a phone draws them, for example The-last-Shanty.gif at 1,280 px wide, shown at 357 px. Resized copies would save about 12.8 MB.

2 images (42.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images further down the page (42.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

Your homepage downloads 3.4 MB in 119 requests on a phone: scripts 1.6 MB (47), images 932 KiB (10) and fonts 432 KiB (7). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.97 g of CO₂e: 116.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 link inside paragraphs relies on colour alone to stand out.

All page content should be contained by landmarks: 89 elements on the page fail this check, rated moderate by axe-core.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h5, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (2 elements).

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 184 pages on runleadgen.com and 14 external pages.

https://rundigital.com/grow-optin has no <h1> headline, so visitors and search engines get no clear main topic.

https://rundigital.com/grow-optin, https://rundigital.com/services/seo, https://rundigital.com/services/crm, https://rundigital.com/services/marketing-automation, https://rundigital.com/services/web-analytics and https://rundigital.com/services/search-engine-marketing took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 2,527 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies, 3 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.