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runningskirts.com website review
Visit site (opens in a new tab)Reviewed 10 November 202637 issues · 74 checks
This review found 37 issues worth fixing on runningskirts.com, 11 of them high impact, across 74 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #84,854 of 108,857 reviewed websitesbeats 19%
- #52,558 of 61,765 online storesbeats 12%
- #49,083 of 56,365 Shopify storesbeats 11%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 830 ms |
| May 30, 2026 | 783 ms |
| Jun 6, 2026 | 783 ms |
| Jun 13, 2026 | 753 ms |
| Jun 20, 2026 | 736 ms |
| Jun 27, 2026 | 768 ms |
| Jul 4, 2026 | 765 ms |
| Jul 11, 2026 | 771 ms |
| Jul 18, 2026 | 781 ms |
| Jul 25, 2026 | 762 ms |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.2 s |
| Sep 26, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 76 ms |
| May 30, 2026 | 71 ms |
| Jun 6, 2026 | 71 ms |
| Jul 4, 2026 | 81 ms |
| Jul 11, 2026 | 81 ms |
| Jul 18, 2026 | 81 ms |
| Jul 25, 2026 | 79 ms |
| Aug 8, 2026 | 94 ms |
| Aug 15, 2026 | 94 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
1.5 s · 516 KiBAbout 516 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 273 KiB12 files are served with short cache lifetimes, so returning visitors download them again (273 KiB).
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Bold Commerce, Klaviyo and SocialShopWave and others), adding 1.5 MB and 748 ms of main-thread time.
Improve image delivery
250 ms · 448 KiB22 images could be 448 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
Bold Commerce adds 313 ms
313 msBold Commerce costs a phone 313 ms of main-thread work and 485 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 335 ms. During a long task the page ignores taps.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Klaviyo adds 159 ms
159 msKlaviyo costs a phone 159 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
LoyaltyLion adds 40 ms
40 msLoyaltyLion costs a phone 40 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
240 ms · 47 KiBAbout 47 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 240 ms faster on a phone.
Legacy JavaScript
150 ms · 45 KiBPolyfills for old browsers add 45 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 16.2 s
16.2 sYour largest element takes 16.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “DIFFICULT BUSINESS UPDATE”.
Time to Interactive: 16.8 s
16.8 sThe page becomes fully interactive after 16.8 s. Good is under 3.8 s.
Speed Index: 7.7 s
7.7 sVisually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 76 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 36% slower for real visitors
+36%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
Total Blocking Time: 320 ms
320 msScripts block taps and scrolling for 320 ms in total while the page loads. Good is under 200 ms.
17 images without width and height
17 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 4.1 MB in 292 requests
4.1 MBYour homepage downloads 4.1 MB in 292 requests on a phone: scripts 1.5 MB (107), images 1.4 MB (30) and other files 902 KiB (135). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
7 KiB2 images are downloaded at several times the size a phone draws them, for example as-bubblegum-houndstooth_b0808159-710d-4325-b14c-d2e85885ef9 at 500 px wide, shown at 162 px. Resized copies would save about 7 KiB.
6 images below the first screen load straight away
6 images further down the page (286 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.2 g of CO₂ per visit
1.15 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.15 g of CO₂e: 138.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
32 text elements with low contrast
32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (4 elements)
Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 17 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (85 characters)
Your title is 85 characters, so Google will cut it off around 60: “Runningskirts Official Website Skirts, Skorts or Shorts Try a Running – RunningSkirts”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
One H1 headline
Your <h1> is empty.
125 internal links, 5 external
The homepage links to 125 pages on runningskirts.com and 5 external pages.
5 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “The original RunningSkirts brand offers high performance skirts, running capris, sports bras, compression socks, non-sl…”.
Canonical URL set
The canonical URL is https://runningskirts.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://runningskirts.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (801 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://runningskirts.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://runningskirts.com/collections/mini-dots-polka-dot-prints, https://runningskirts.com/collections/nyc-collection/nyc, https://runningskirts.com/collections/running-costumes and https://runningskirts.com/collections/new-solid-colors have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://runningskirts.com/collections/nyc-collection/nyc, whose canonical is https://runningskirts.com/collections/nyc-collection. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
20 of 22 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 619 words of copy
The homepage carries about 619 words of visible text.
2 checks passed
4 calls to action
The homepage has 4 calls to action, for example “SIGN UP”, “SAVE YOUR LEGS! SHOP COMPRESSION SOCKS!” and “Contact Us”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at runningskirts.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Frequently Bought · Postscript Sms Marketing · Klaviyo Email Marketing Sms · Test Sms · appspot.com · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- San Diego
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on runningskirts.com, including 18 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.