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rupyz.com website review
Visit site (opens in a new tab)Reviewed 8 November 202646 issues · 89 checks
This review found 46 issues worth fixing on rupyz.com, 20 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 5.5 s |
| May 23, 2026 | 5.8 s |
| May 30, 2026 | 6.0 s |
| Jun 6, 2026 | 5.8 s |
| Jun 13, 2026 | 6.4 s |
| Jun 20, 2026 | 5.8 s |
| Jun 27, 2026 | 5.9 s |
| Jul 4, 2026 | 5.8 s |
| Jul 11, 2026 | 5.6 s |
| Jul 18, 2026 | 5.6 s |
| Jul 25, 2026 | 5.7 s |
| Aug 1, 2026 | 6.1 s |
| Aug 8, 2026 | 6.4 s |
| Aug 15, 2026 | 6.3 s |
| Aug 22, 2026 | 6.1 s |
| Aug 29, 2026 | 6.0 s |
| Sep 5, 2026 | 5.8 s |
| Sep 12, 2026 | 5.9 s |
| Sep 19, 2026 | 5.9 s |
| Sep 26, 2026 | 5.8 s |
| Oct 3, 2026 | 6.0 s |
| Oct 10, 2026 | 5.8 s |
| Oct 17, 2026 | 5.8 s |
| Oct 24, 2026 | 6.1 s |
| Oct 31, 2026 | 6.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 182 ms |
| May 23, 2026 | 177 ms |
| May 30, 2026 | 179 ms |
| Jun 6, 2026 | 178 ms |
| Jun 13, 2026 | 183 ms |
| Jun 20, 2026 | 167 ms |
| Jun 27, 2026 | 170 ms |
| Jul 4, 2026 | 165 ms |
| Jul 11, 2026 | 168 ms |
| Jul 18, 2026 | 168 ms |
| Jul 25, 2026 | 171 ms |
| Aug 1, 2026 | 183 ms |
| Aug 8, 2026 | 195 ms |
| Aug 15, 2026 | 191 ms |
| Aug 22, 2026 | 190 ms |
| Aug 29, 2026 | 183 ms |
| Sep 5, 2026 | 166 ms |
| Sep 12, 2026 | 175 ms |
| Sep 19, 2026 | 171 ms |
| Sep 26, 2026 | 160 ms |
| Oct 3, 2026 | 159 ms |
| Oct 10, 2026 | 155 ms |
| Oct 17, 2026 | 159 ms |
| Oct 24, 2026 | 165 ms |
| Oct 31, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
14.9 s · 2.7 MBAbout 2.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 14.9 s faster on a phone.
Use efficient cache lifetimes
7.7 s · 2.7 MB118 files are served with short cache lifetimes, so returning visitors download them again (2.7 MB).
Render-blocking requests
5.9 s49 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.9 s.
Google CDN adds 1.9 s
1.9 sGoogle CDN costs a phone 1.9 s of main-thread work and 4.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
1.2 s · 195 KiBAbout 195 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 26
26/100Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.3 s
A phone's processor spends 9.3 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 5.4 MB and 2.9 s of main-thread time.
Improve image delivery
650 ms · 396 KiB16 images could be 396 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
Google Tag Manager adds 412 ms
412 msGoogle Tag Manager costs a phone 412 ms of main-thread work and 463 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Other Google APIs/SDKs adds 388 ms
388 msOther Google APIs/SDKs costs a phone 388 ms of main-thread work and 164 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,865 HTML elements
The page has 1,865 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google Fonts adds 3 ms
3 msGoogle Fonts costs a phone 3 ms of main-thread work and 405 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
250 ms · 40 KiBPolyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 223 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 499 ms
499 msYour server sent the HTML in 499 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.6 s
6.6 sReal visitors wait 6.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.1 s
4.1 sReal visitors see the first content after 4.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.6 s
2.6 sReal visitors wait 2.6 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 32.8 s
32.8 sYour largest element takes 32.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “B2B Commerce Storefront”.
Speed Index: 16.8 s
16.8 sVisually, the page fills in at 16.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 43.5 s
43.5 sThe page becomes fully interactive after 43.5 s. Good is under 3.8 s.
Total Blocking Time: 1.5 s
1.5 sScripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 4.5 s
4.5 sThe first text or image appears after 4.5 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.124
0.124The layout shifts by 0.124 while loading, so content jumps under the reader's thumb. Good is under 0.1.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 182 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.5 s to 6.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 179 ms
179 msReal visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Images and page weight
Page weight: 9.7 MB in 196 requests
9.7 MBYour homepage downloads 9.7 MB in 196 requests on a phone: scripts 5.3 MB (64), other files 1.7 MB (15) and images 1.3 MB (27). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Accelerate-B2B-sales--e1714801651602.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
9 images in older formats
9 images (1,015 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images far larger than shown
39 KiB2 images are downloaded at several times the size a phone draws them, for example Homepage-₹-First-feature-pic-e1717137329553-1024x914.png at 1,024 px wide, shown at 330 px. Resized copies would save about 39 KiB.
About 2.7 g of CO₂ per visit
2.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.74 g of CO₂e: 329.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
7 form fields without a label
7 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 41 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (161 characters)
Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.
70 internal links, 16 external
The homepage links to 70 pages on rupyz.com and 16 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Accelerate B2B sales & grow your business.”.
Title: 52 characters
Your title is a healthy 52 characters: “Rupyz | AI-Powered SFA & Distribution Software India”.
Canonical URL set
The canonical URL is https://rupyz.com/.
Structured data in place
Structured data found: ImageObject, OnlineBusiness, Organization, SoftwareApplication and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://rupyz.com/sitemap_index.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://rupyz.com/llms.txt (42 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
15 pages point its canonical at the homepage
https://rupyz.com/ecommerce-b2b-storefront, https://rupyz.com/field-sales-management-software-fmcg-india, https://rupyz.com/order-management, https://rupyz.com/exhibition-lead-management-tool, https://rupyz.com/rupyz-toys and https://rupyz.com/rupyz-for-agarbatti and 9 others declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.
15 pages share a meta description
https://rupyz.com/ecommerce-b2b-storefront, https://rupyz.com/field-sales-management-software-fmcg-india, https://rupyz.com/order-management, https://rupyz.com/exhibition-lead-management-tool, https://rupyz.com/rupyz-toys and https://rupyz.com/rupyz-for-agarbatti and 9 others use the same meta description. A description written for each page earns more clicks.
3 pages without an H1
https://rupyz.com/field-sales-management-software-fmcg-india, https://rupyz.com/exhibitions-and-trade-fairs and https://rupyz.com/book-a-demo have no <h1> headline, so visitors and search engines get no clear main topic.
12 pages slow to respond
https://rupyz.com/ecommerce-b2b-storefront, https://rupyz.com/field-sales-management-software-fmcg-india, https://rupyz.com/order-management, https://rupyz.com/exhibition-lead-management-tool, https://rupyz.com/rupyz-toys and https://rupyz.com/rupyz-for-agarbatti and 6 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://reallyfreegeoip.org/json/' from origin 'https://rupyz.com' has been blocked by COR…”.
3 distorted images
3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Mixed content”).
2 checks passed
Tap targets are thumb-sized
10 of 12 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
A 8-field form
Your longest form asks for 8 fields (7 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 103 words
The homepage has only about 103 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us” and “Book a Demo”.
20 calls to action
The homepage has 20 calls to action, for example “Simplified Order Management”, “Contact Us” and “Book a Demo”.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rupyz.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2024.
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on rupyz.com, including 24 speed issues, 1 SEO issue and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.