rusticburl.com website review

About 251 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

6 third-party services load with your homepage (Shopify, Klaviyo and 506.io and others), adding 849 KiB and 519 ms of main-thread time.

6 images could be 202 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 370 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

5 files are served with short cache lifetimes, so returning visitors download them again (19 KiB).

1 long task block the main thread while loading, the longest for 77 ms. During a long task the page ignores taps.

About 11 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

Your largest element takes 10.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.0 s. Good is under 3.8 s.

Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 101 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.3 MB in 212 requests on a phone: scripts 881 KiB (94), other files 774 KiB (85) and images 496 KiB (10). Under 2 MB keeps phones on slow connections fast.

1 image (39 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

5 images have no alt text, which hurts accessibility and image search.

Your title is only 17 characters: “Rustic Burl & Co.”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 33 characters: “Quality Wood Products For Artists”. 70 to 160 characters is enough to sell the click.

There are 2 <h1> headlines (“” and “Frames and panels, built by hand for artists.”). One clear main headline is easier for people and search engines.

The homepage links to 89 pages on rusticburl.com and 7 external pages.

https://rusticburl.com/collections/panels and https://rusticburl.com/collections/frames use the same meta description. A description written for each page earns more clicks.

https://rusticburl.com/products/cradled-panels, https://rusticburl.com/products/round-floater-panels, https://rusticburl.com/products/ovals and https://rusticburl.com/products/float-frames-for-uncradled-panels took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://rusticburl.com/.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 536 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.