rusticstrength.com website review

A phone's processor spends 10.2 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

The page has 7,170 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

39 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

8 third-party services load with your homepage (rebuyengine.com, Shopify and elfsight.com and others), adding 2.3 MB and 799 ms of main-thread time.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

About 467 KiB of JavaScript is downloaded but never used on this page.

rebuyengine.com costs a phone 300 ms of main-thread work and 673 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 107 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 196 ms. During a long task the page ignores taps.

11 files are served with short cache lifetimes, so returning visitors download them again (55 KiB).

Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Poster”.

The page becomes fully interactive after 22.6 s. Good is under 3.8 s.

Visually, the page fills in at 11.7 s (Speed Index). Good is under 3.4 s.

Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 278 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 211 ms to 262 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

69 images have no width and height attributes, so the layout jumps as each one loads.

Scripts block taps and scrolling for 530 ms in total while the page loads. Good is under 200 ms.

Your homepage downloads 17.3 MB in 444 requests on a phone: images 7.3 MB (151), media 7.3 MB (1) and scripts 1.3 MB (114). Under 2 MB keeps phones on slow connections fast.

8 images further down the page (461 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image is downloaded at several times the size a phone draws it, for example HerbalMama.png at 400 px wide, shown at 30 px. Resized copies would save about 128 KiB.

6 images (328 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 4.90 g of CO₂e: 587.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

26 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

Your meta description is 269 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 376 pages on rusticstrength.com and 9 external pages.

https://rusticstrength.com/pages/learn, https://rusticstrength.com/blogs/sustainability, https://rusticstrength.com/blogs/toxic-truths, https://rusticstrength.com/blogs/tips-tricks, https://rusticstrength.com/pages/testimonials and https://rusticstrength.com/pages/by-scent-landing have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 132 found) and read each the way a search engine does.

6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'play') LazyVideo.play (https://rusticstrength.com/cdn/shop/t/153/assets/g…”.

2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,298 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 31 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.