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sa-roc.com website review

Visit site (opens in a new tab)Reviewed 10 November 202630 issues · 73 checks

This review found 30 issues worth fixing on sa-roc.com, 9 of them high impact, across 73 checks. The most urgent: youTube adds 1.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of sa-roc.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sa-roc.com at 0.9 s0.9 s
  2. sa-roc.com at 1.9 s1.9 s
  3. sa-roc.com at 2.8 s2.8 s
  4. sa-roc.com at 3.8 s3.8 s
  5. sa-roc.com at 4.7 s4.7 s
  6. sa-roc.com at 5.6 s5.6 s
  7. sa-roc.com at 6.6 s6.6 s
  8. sa-roc.com at 7.5 s7.5 s

Speed

10 to fix83
  • YouTube adds 1.3 s

    1.3 s

    YouTube costs a phone 1.3 s of main-thread work and 5.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    3.2 MB

    About 3.2 MB of JavaScript is downloaded but never used on this page.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, spotifycdn.com and Auto Link Maker and others), adding 6.5 MB and 1.8 s of main-thread time.

  • Mobile performance score: 83

    83/100

    Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    550 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Use efficient cache lifetimes

    474 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (474 KiB).

  • spotifycdn.com adds 285 ms

    285 ms

    spotifycdn.com costs a phone 285 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,670 HTML elements

    The page has 1,670 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Auto Link Maker adds 47 ms

    47 ms

    Auto Link Maker costs a phone 47 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    208 KiB

    About 208 KiB of CSS is downloaded but never applied on this page.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.

  • Improve image delivery

    56 KiB

    4 images could be 56 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix92
  • Time to Interactive: 44.7 s

    44.7 s

    The page becomes fully interactive after 44.7 s. Good is under 3.8 s.

  • Speed Index: 14.6 s

    14.6 s

    Visually, the page fills in at 14.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 317 ms

    317 ms

    Scripts block taps and scrolling for 317 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 0.9 s

    0.9 s

    Your largest element renders in 0.9 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “FEATURED MERCH”.

Images and page weight

1 to fix70
  • Page weight: 8.4 MB in 300 requests

    8.4 MB

    Your homepage downloads 8.4 MB in 300 requests on a phone: scripts 5.9 MB (112), other files 768 KiB (119) and HTML 588 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • About 2.4 g of CO₂ per visit

    2.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.37 g of CO₂e: 284.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 8296
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • Frames without titles

    3 frames have no title, so screen-reader users cannot tell what they contain.

2 checks passed
  • Every image has alt text

    All 3 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8579
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (6 characters)

    Your title is only 6 characters: “Sa-Roc”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 56 internal links, 2 external

    The homepage links to 56 pages on sa-roc.com and 2 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Sa-Roc”.

  • Canonical URL set

    The canonical URL is https://sa-roc.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sa-roc.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (623 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://sa-roc.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 7 pages without a meta description

    https://sa-roc.com/collections/frontpage, https://sa-roc.com/collections/apparel, https://sa-roc.com/collections/music, https://sa-roc.com/collections/accessories, https://sa-roc.com/pages/listen and https://sa-roc.com/pages/contact and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://sa-roc.com/collections/frontpage, https://sa-roc.com/collections/apparel, https://sa-roc.com/collections/music and https://sa-roc.com/collections/accessories have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    25 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 197 words

    The homepage has only about 197 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “"TALK TO ME NICE" DIGITAL $3.00” and “"TALK TO ME NICE" CROP TOP $35.00”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “SHOP”, “CONTACT” and “JOIN”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sa-roc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Triplewhale · Gorgias Live Chat Helpdesk · Attentive · Fontify · Minmaxify Order Limits · Back In Stock · elfsight.com · chimpstatic.com · attn.tv

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 30 issues on sa-roc.com, including 14 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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