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saatchix.com website review

Visit site (opens in a new tab)Reviewed 30 October 202647 issues · 83 checks

This review found 47 issues worth fixing on saatchix.com, 18 of them high impact, across 83 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of saatchix.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. saatchix.com at 1.5 s1.5 s
  2. saatchix.com at 3.0 s3.0 s
  3. saatchix.com at 4.5 s4.5 s
  4. saatchix.com at 6.0 s6.0 s
  5. saatchix.com at 7.5 s7.5 s
  6. saatchix.com at 9.0 s9.0 s
  7. saatchix.com at 10.5 s10.5 s
  8. saatchix.com at 11.9 s11.9 s

Speed

16 to fix22
  • Use efficient cache lifetimes

    31.1 s · 17.2 MB

    79 files are served with short cache lifetimes, so returning visitors download them again (17.2 MB).

  • Improve image delivery

    13.9 s · 10.4 MB

    22 images could be 10.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 13.9 s faster on a phone.

  • Reduce unused JavaScript

    19.9 s · 2.7 MB

    About 2.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 19.9 s faster on a phone.

  • Font display

    2.1 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 2.1 s).

  • Main-thread work: 12.7 s

    A phone's processor spends 12.7 s on main-thread work while loading, 6.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 22

    22/100

    Your mobile performance score is 22. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Vimeo, Optanon and Google Tag Manager), adding 25.7 MB and 1.4 s of main-thread time.

  • Vimeo adds 987 ms

    987 ms

    Vimeo costs a phone 987 ms of main-thread work and 25.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Document request latency

    550 ms · 1.7 MB

    The HTML itself could arrive about 550 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Reduce unused CSS

    760 ms · 105 KiB

    About 105 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 760 ms faster on a phone.

  • Reduce initial server response time

    547 ms

    Reduce initial server response time. Google estimates savings of 547 ms on a phone.

  • Legacy JavaScript

    500 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 407 ms. During a long task the page ignores taps.

  • Render-blocking requests

    300 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

  • Optanon adds 264 ms

    264 ms

    Optanon costs a phone 264 ms of main-thread work and 210 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Server response: 647 ms

    647 ms

    Your server takes 647 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Core Web Vitals

7 to fix29
  • First Contentful Paint: 15.3 s

    15.3 s

    The first text or image appears after 15.3 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 70.1 s

    70.1 s

    Your largest element takes 70.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies and similar technologies to improve your exp…”.

  • Speed Index: 30.4 s

    30.4 s

    Visually, the page fills in at 30.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 78.1 s

    78.1 s

    The page becomes fully interactive after 78.1 s. Good is under 3.8 s.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.145

    0.145

    The layout shifts by 0.145 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 23 images without width and height

    23 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

4 to fix25
  • Page weight: 45.2 MB in 220 requests

    45.2 MB

    Your homepage downloads 45.2 MB in 220 requests on a phone: other files 21.9 MB (111), images 12.4 MB (46) and scripts 7.7 MB (43). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    burger-menu.png weighs 2.5 MB. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    2.7 MB

    2 images are downloaded at several times the size a phone draws them, for example burger-menu.png at 1,338 px wide, shown at 38 px. Resized copies would save about 2.7 MB.

  • 3 images in older formats

    3 images (2.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (88 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 12.8 g of CO₂ per visit

    12.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 12.81 g of CO₂e: 1537.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9393
  • Frames without titles

    5 frames have no title, so screen-reader users cannot tell what they contain.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

9 to fixGoogle 9160
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (28 characters)

    Your title is only 28 characters: “Saatchi X - Saatchi X - Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (28 characters)

    Your meta description is only 28 characters: “We turn shoppers into buyers”. 70 to 160 characters is enough to sell the click.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://saatchix.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at saatchix.com/robots.txt, the first file search crawlers ask for.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 7 internal links, 1 external

    The homepage links to 7 pages on saatchix.com and 1 external page.

1 checks passed
  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://saatchix.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (255 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    https://saatchix.com/contact has no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://saatchix.com/our-work and https://saatchix.com/contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    https://saatchix.com/care took over 3 s to send its HTML from our server.

  • 5 internal pages checked

    We fetched 5 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 5 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

2 to fixGoogle 5894
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    13 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix70
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 412 words of copy

    The homepage carries about 412 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 1 call to action

    The homepage has 1 call to action, for example “Contact Us”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies, 2 of them by other companies (measured from a US location before any click).

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at saatchix.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Gatsby 5.16.1
Analytics
Google Tag Manager
Hosting
Azure

Upkeep, stack, hiring and company data from programmable.info

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