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safeharbor.com website review

Visit site (opens in a new tab)Reviewed 31 October 202641 issues · 90 checks

This review found 41 issues worth fixing on safeharbor.com, 18 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 23Oct 241.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.5 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.8 s
Sep 26, 20261.7 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
123 ms100 msMay 23Oct 24120 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026104 ms
May 30, 2026104 ms
Jun 6, 2026104 ms
Jun 13, 2026104 ms
Jun 20, 2026104 ms
Jun 27, 2026104 ms
Jul 4, 2026104 ms
Jul 11, 2026104 ms
Jul 18, 2026103 ms
Jul 25, 2026103 ms
Aug 1, 2026104 ms
Aug 8, 2026104 ms
Aug 15, 2026106 ms
Aug 22, 2026108 ms
Aug 29, 2026111 ms
Sep 5, 2026110 ms
Sep 12, 2026112 ms
Sep 19, 2026112 ms
Sep 26, 2026112 ms
Oct 3, 2026113 ms
Oct 10, 2026119 ms
Oct 17, 2026120 ms
Oct 24, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of safeharbor.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. safeharbor.com at 0.6 s0.6 s
  2. safeharbor.com at 1.2 s1.2 s
  3. safeharbor.com at 1.8 s1.8 s
  4. safeharbor.com at 2.4 s2.4 s
  5. safeharbor.com at 3.0 s3.0 s
  6. safeharbor.com at 3.6 s3.6 s
  7. safeharbor.com at 4.2 s4.2 s
  8. safeharbor.com at 4.8 s4.8 s

Speed

10 to fix25
  • Render-blocking requests

    4.7 s

    25 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.

  • Main-thread work: 41.5 s

    A phone's processor spends 41.5 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    2.1 s · 394 KiB

    About 394 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Reduce unused CSS

    1.1 s · 185 KiB

    About 185 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 25

    25/100

    Your mobile performance score is 25. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    300 ms · 876 KiB

    12 images could be 876 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.0 s. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    750 ms · 91 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (91 KiB).

  • 7 third-party services on the page

    7 third-party services load with your homepage (Accessibe Accessibility Overlay, weglot.com and cdn-cookieyes.com and others), adding 2.9 MB and 345 ms of main-thread time.

  • maptiler.com adds 1 ms

    1 ms

    maptiler.com costs a phone 1 ms of main-thread work and 2.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    150 ms · 25 KiB

    25 KiB could be saved by minifying CSS.

  • Minify JavaScript

    150 ms · 15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    100 ms · 7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 7.6 s

    7.6 s

    The first text or image appears after 7.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 20.2 s

    20.2 s

    Your largest element takes 20.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Total Blocking Time: 33.7 s

    33.7 s

    Scripts block taps and scrolling for 33.7 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 47.6 s

    47.6 s

    The page becomes fully interactive after 47.6 s. Good is under 3.8 s.

  • Speed Index: 13.7 s

    13.7 s

    Visually, the page fills in at 13.7 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 927 ms

    927 ms

    Real visitors wait 927 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 104 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 5.3 MB in 128 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 128 requests on a phone: other files 2.5 MB (41), images 1.4 MB (33) and scripts 976 KiB (26). Under 2 MB keeps phones on slow connections fast.

  • 9 images below the first screen load straight away

    9 images further down the page (767 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 7 images in older formats

    7 images (574 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images far larger than shown

    311 KiB

    5 images are downloaded at several times the size a phone draws them, for example SHM-WA-Home-2026.png at 1,451 px wide, shown at 400 px. Resized copies would save about 311 KiB.

  • About 1.5 g of CO₂ per visit

    1.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.51 g of CO₂e: 181.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

13 to fixGoogle 8284
  • Certain ARIA roles must be contained by particular parents (4 elements)

    Certain ARIA roles must be contained by particular parents: 4 elements on the page fail this check, rated critical by axe-core.

  • Certain ARIA roles must contain particular children (2 elements)

    Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • ARIA commands must have an accessible name (1 element)

    ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (20 elements)

    All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 34 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 13 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 28 internal links, 9 external

    The homepage links to 28 pages on safeharbor.com and 9 external pages.

8 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “The Safe Harbor network is the largest of its kind in the world. From iconic cityscapes to shimmering seaports, find a …”.

  • One H1 headline

    Your main headline reads: “Global leader in waterfront lifestyle”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Safe Harbor - Global leader in waterfront lifestyle”.

  • Canonical URL set

    The canonical URL is https://safeharbor.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, VideoObject and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://safeharbor.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://safeharbor.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (210 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without an H1

    https://safeharbor.com/locations and https://safeharbor.com/membership-concierge have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://safeharbor.com/news has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 12 small tap targets

    12 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 314 words of copy

    The homepage carries about 314 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Shop” and “Safe Harbor Shop”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads HubSpot (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at safeharbor.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
React
Analytics
Google Tag Manager
Hosting
Kinsta

Upkeep, stack, hiring and company data from programmable.info

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