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safely6ft.com website review

Visit site (opens in a new tab)Reviewed 8 November 202633 issues · 94 checks

This review found 33 issues worth fixing on safely6ft.com, 12 of them high impact, across 94 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

5 to fix53
  • Improve image delivery

    4.5 s · 4.0 MB

    12 images could be 4.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.5 s faster on a phone.

  • Render-blocking requests

    2.3 s

    33 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

  • Reduce unused JavaScript

    890 ms · 160 KiB

    About 160 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 890 ms faster on a phone.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    300 ms · 57 KiB

    About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 60 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Google Fonts), adding 1 KiB and 0 ms of main-thread time.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 438 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix49
  • Largest Contentful Paint: 27.6 s

    27.6 s

    Your largest element takes 27.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “unedited”.

  • Time to Interactive: 29.1 s

    29.1 s

    The page becomes fully interactive after 29.1 s. Good is under 3.8 s.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.268

    0.268

    The layout shifts by 0.268 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 49 images without width and height

    49 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Total Blocking Time: 10 ms

    10 ms

    Scripts block the page for only 10 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix28
  • Page weight: 8.2 MB in 88 requests

    8.2 MB

    Your homepage downloads 8.2 MB in 88 requests on a phone: images 7.6 MB (30), scripts 369 KiB (23) and stylesheets 130 KiB (31). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    imbranded-team-768x548.png weighs 776 KiB. On a phone connection a single image that size takes seconds.

  • 4 images in older formats

    4 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images far larger than shown

    217 KiB

    2 images are downloaded at several times the size a phone draws them, for example jlr-white-no-bg-1.png at 4,152 px wide, shown at 50 px. Resized copies would save about 217 KiB.

  • 5 images below the first screen load straight away

    5 images further down the page (362 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.3 g of CO₂ per visit

    2.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.33 g of CO₂e: 280.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9295
  • 16 tap targets too small

    16 tap targets are too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 61 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8571
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (16 characters)

    Your title is only 16 characters: “Home - iMBranded”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 51 internal links, 103 external

    The homepage links to 51 pages on safely6ft.com and 103 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://imbranded.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://imbranded.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,005 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    /bmw has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page slow to respond

    /bmw took over 3 s to send its HTML from our server.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    1 page of 11 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 9 small tap targets

    9 of 42 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://shop.imbranded.com/account.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (imbranded.com).

  • Valid certificate (37 days left)

    The certificate from Let's Encrypt · YR2 verifies for safely6ft.com and is valid for another 37 days.

  • http:// redirects to https

    http://safely6ft.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 32 links work

    All 32 links checked from your homepage (12 internal, 20 external) answered without errors; 13 did not answer within 5 s.

Domain and trust

  • No CAA record

    imbranded.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 20 years old

    20 years

    imbranded.com was registered in Feb 2006 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    imbranded.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Feb 2027

    imbranded.com is registered until Feb 2027.

Content and conversion

3 to fix79
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 58 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,173 words of copy

    The homepage carries about 1,173 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Shop”, “Contact” and “Learn More”.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

2 to fix35
  • No DMARC policy

    safely6ft.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:mail.zendesk.com ~all”.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.4
Framework
jQuery
E-commerce
Shopify;Shopify Plus
Hosting
Shopify

Hiring

Hiring
8 open roles
Job board
adp

Upkeep, stack, hiring and company data from programmable.info

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