safishing.com website review

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

A phone's processor spends 5.5 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

17 images could be 521 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

About 564 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 90 ms faster on a phone.

16 files are served with short cache lifetimes, so returning visitors download them again (197 KiB).

The page has 1,798 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 29 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Clarity, Accessibe Accessibility Overlay and Klaviyo and others), adding 969 KiB and 458 ms of main-thread time.

7 long tasks block the main thread while loading, the longest for 158 ms. During a long task the page ignores taps.

About 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 90 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

1 KiB JavaScript is shipped twice across bundles.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Friends in winter gear beside a snowy pickup at a frozen mo…”.

The page becomes fully interactive after 13.0 s. Good is under 3.8 s.

For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 3.2 MB in 268 requests on a phone: scripts 1.1 MB (75), images 1.1 MB (70) and other files 716 KiB (89). Under 2 MB keeps phones on slow connections fast.

2 images (64 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

6 images further down the page (160 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 108.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 33 elements on the page fail this check, rated moderate by axe-core.

7 visible links have no text or label, so screen readers cannot say where they go.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 17 characters: “Soul of Adventure”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 205 pages on safishing.com and 8 external pages.

https://safishing.com/pages/outdoor-nation, https://safishing.com/collections/all, https://safishing.com/collections/cold-weather, https://safishing.com/collections/250-usa-collection, https://safishing.com/collections/classic-straw-hats-new and https://safishing.com/collections/cowboy-straw-hats-new have no meta description, so Google writes the search snippet from whatever text it finds.

https://safishing.com/collections/summer-sale, https://safishing.com/collections/shop-best-sellers, https://safishing.com/collections/sun-protection-collection, https://safishing.com/collections/shop-all-products, https://safishing.com/collections/boonie-hats and https://safishing.com/collections/shop-key-straw-hats and 1 other use the same meta description. A description written for each page earns more clicks.

https://safishing.com/pages/outdoor-nation has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://d3k81ch9hvuctc.cloudfront.net/company/QRv6tG/images/4fda6266-abdf-4d79-ad01-62e5dce0eb57.png.

19 of 94 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 435 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 29 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.