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safti.com website review

Visit site (opens in a new tab)Reviewed 20 October 202632 issues · 83 checks

This review found 32 issues worth fixing on safti.com, 15 of them high impact, across 83 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.2 s2.7 sMay 2Oct 174.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20264.4 s
May 9, 20264.4 s
May 16, 20263.7 s
May 23, 20263.6 s
May 30, 20263.4 s
Jun 6, 20263.1 s
Jun 13, 20263.0 s
Jun 20, 20263.1 s
Jun 27, 20263.2 s
Jul 4, 20263.6 s
Jul 11, 20264.0 s
Jul 18, 20264.2 s
Jul 25, 20264.9 s
Aug 1, 20264.9 s
Aug 8, 20264.6 s
Aug 15, 20264.9 s
Aug 22, 20264.2 s
Aug 29, 20264.2 s
Sep 5, 20264.6 s
Sep 12, 20264.8 s
Sep 19, 20264.7 s
Sep 26, 20264.5 s
Oct 3, 20264.3 s
Oct 10, 20264.0 s
Oct 17, 20264.4 s
Real-visitor tap response (INP)75th percentile, phones
187 ms75 msMay 2Oct 17174 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202699 ms
May 9, 2026103 ms
May 16, 2026103 ms
May 23, 2026103 ms
May 30, 2026110 ms
Jun 6, 2026109 ms
Jun 13, 2026111 ms
Jun 20, 2026105 ms
Jun 27, 2026105 ms
Jul 4, 2026112 ms
Jul 11, 2026106 ms
Jul 18, 2026128 ms
Jul 25, 2026128 ms
Aug 1, 2026128 ms
Aug 8, 2026132 ms
Aug 15, 2026106 ms
Aug 22, 202688 ms
Aug 29, 202688 ms
Sep 5, 202689 ms
Sep 12, 2026100 ms
Sep 19, 2026117 ms
Sep 26, 2026110 ms
Oct 3, 2026112 ms
Oct 10, 2026154 ms
Oct 17, 2026174 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of safti.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. safti.com at 0.7 s0.7 s
  2. safti.com at 1.5 s1.5 s
  3. safti.com at 2.2 s2.2 s
  4. safti.com at 2.9 s2.9 s
  5. safti.com at 3.6 s3.6 s
  6. safti.com at 4.4 s4.4 s
  7. safti.com at 5.1 s5.1 s
  8. safti.com at 5.8 s5.8 s

Speed

9 to fix45
  • Render-blocking requests

    5.8 s

    46 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.8 s.

  • Reduce unused JavaScript

    1.8 s · 441 KiB

    About 441 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45 (desktop: 58). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.7 s

    A phone's processor spends 4.7 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    3.8 MB

    2 images could be 3.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, Hotjar and Google Analytics and others), adding 432 KiB and 545 ms of main-thread time.

  • Google Tag Manager adds 433 ms

    433 ms

    Google Tag Manager costs a phone 433 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 318 ms. During a long task the page ignores taps.

  • 2,093 HTML elements

    The page has 2,093 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • Reduce unused CSS

    150 ms · 39 KiB

    About 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    23 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (23 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 68 ms

    68 ms

    Your server sent the HTML in 68 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.4 s

    4.4 s

    Real visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.2 s

    3.2 s

    Real visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 70.1 s

    70.1 s

    Your largest element takes 70.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “#1 USA-MADE FIRE RATED GLASS”.

  • Time to Interactive: 75.9 s

    75.9 s

    The page becomes fully interactive after 75.9 s. Good is under 3.8 s.

  • First Contentful Paint: 6.2 s

    6.2 s

    The first text or image appears after 6.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.9 s

    9.9 s

    Visually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 62% slower for real visitors

    +62%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 99 ms to 174 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 453 ms

    453 ms

    Scripts block taps and scrolling for 453 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.4 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 174 ms

    174 ms

    Real visitors wait 174 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 27.8 MB in 132 requests

    27.8 MB

    Your homepage downloads 27.8 MB in 132 requests on a phone: images 26.0 MB (26), scripts 1.0 MB (39) and fonts 629 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 8 images in older formats

    8 images (799 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (42 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 7.9 g of CO₂ per visit

    7.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 7.89 g of CO₂e: 946.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9093
  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • 6 H1 headlines

    There are 6 <h1> headlines (“USA-MANUFACTURER OF FIRE RATED GLASS”, “The Warehouse on 520 W 20th St in New York, NY” and “USA-MANUFACTURER OF FIRE RATED GLASS”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, ImageObject, LocalBusiness and Organization) but with 1 problem, for example “Organization: url points at a different host (https://stage.safti.com/)”.

  • 8 links crawlers can't follow

    8 links have no real href, so search engines can't follow them.

  • 149 internal links, 10 external

    The homepage links to 149 pages on safti.com and 10 external pages.

6 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “SAFTI FIRST® is a leading USA-manufacturer of fire rated glass and framing for doors, walls, windows and floors up to 2…”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Fire Rated Glass & Framing Manufacturer | SAFTI FIRST”.

  • Canonical URL set

    The canonical URL is https://safti.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://safti.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://safti.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,262 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 5 small tap targets

    5 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Thin social proof

    Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 503 words of copy

    The homepage carries about 503 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “QUOTE”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “QUOTE”, “Contact” and “Contact Us”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 6 phone links and 3 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at safti.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
Vue.js
Analytics
Google Tag Manager | Hotjar

Upkeep, stack, hiring and company data from programmable.info

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