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sailthru.com website review

Visit site (opens in a new tab)Reviewed 29 October 202625 issues · 79 checks

This review found 25 issues worth fixing on sailthru.com, 5 of them high impact, across 79 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.2 sAug 29Oct 241.3 s
Show as table
DateReal-visitor load time (LCP)
Aug 29, 20261.8 s
Sep 5, 20261.7 s
Sep 12, 20261.5 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
160 ms128 msAug 29Oct 24136 ms
Show as table
DateReal-visitor tap response (INP)
Aug 29, 2026150 ms
Sep 5, 2026156 ms
Sep 12, 2026150 ms
Sep 19, 2026150 ms
Sep 26, 2026144 ms
Oct 3, 2026138 ms
Oct 10, 2026136 ms
Oct 17, 2026132 ms
Oct 24, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sailthru.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sailthru.com at 0.4 s0.4 s
  2. sailthru.com at 0.8 s0.8 s
  3. sailthru.com at 1.1 s1.1 s
  4. sailthru.com at 1.5 s1.5 s
  5. sailthru.com at 1.9 s1.9 s
  6. sailthru.com at 2.3 s2.3 s
  7. sailthru.com at 2.6 s2.6 s
  8. sailthru.com at 3.0 s3.0 s

Speed

7 to fix74
  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Digioh and others), adding 1.3 MB and 1.3 s of main-thread time.

  • Mobile performance score: 74

    74/100

    Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 663 KiB

    About 663 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    700 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Google Tag Manager adds 628 ms

    628 ms

    Google Tag Manager costs a phone 628 ms of main-thread work and 537 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    534 KiB

    37 files are served with short cache lifetimes, so returning visitors download them again (534 KiB).

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 194 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    83 KiB

    Polyfills for old browsers add 83 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    20 KiB

    About 20 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 21.1 s

    21.1 s

    The page becomes fully interactive after 21.1 s. Good is under 3.8 s.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 899 ms

    899 ms

    Real visitors wait 899 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 563 ms

    563 ms

    Scripts block taps and scrolling for 563 ms in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 3.5 s

    3.5 s

    Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Deliver Dynamic, Data-Driven Customer Journeys”.

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

7 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 193 ms

    193 ms

    Real visitors wait 193 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 150 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 27% faster for real visitors

    -27%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.5 MB in 179 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 179 requests on a phone: scripts 1.8 MB (55), images 548 KiB (52) and other files 77 KiB (58). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9794
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (4 elements)

    Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 9 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9296
  • Only 1 internal link

    The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

8 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “Deploy email, SMS, mobile push, in-app and web campaigns from one place, creating personalized experiences that drive m…”.

  • One H1 headline

    Your main headline reads: “Deliver Dynamic, Data-Driven Customer Journeys”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Sailthru: Data-Driven Customer Journeys - Zeta Global”.

  • Canonical URL set

    The canonical URL is https://www.zetaglobal.com/sailthru/.

  • Structured data in place

    Structured data found: BreadcrumbList, Corporation, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.zetaglobal.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (390 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.zetaglobal.com/llms.txt (1 KiB, 10 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 1 internal page checked

    We fetched 1 page linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 1 page we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

1 to fixGoogle 7797
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    19 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 349 words of copy

    The homepage carries about 349 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get Started Get Started” and “Get Started”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and 3 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sailthru.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
Vercel

Hiring

Hiring
112 open roles
Teams
Engineering (42), Sales (11), Client Management (9), Data Science & Analytics (7)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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