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saintpaul.com.br website review

Visit site (opens in a new tab)Reviewed 28 October 202622 issues · 65 checks

This review found 22 issues worth fixing on saintpaul.com.br, 9 of them high impact, across 65 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s1.5 sJun 13Oct 172.9 s
Show as table
DateReal-visitor load time (LCP)
Jun 13, 20261.7 s
Aug 15, 20262.0 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.7 s
Oct 17, 20262.9 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of saintpaul.com.br (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. saintpaul.com.br at 0.4 s0.4 s
  2. saintpaul.com.br at 0.8 s0.8 s
  3. saintpaul.com.br at 1.1 s1.1 s
  4. saintpaul.com.br at 1.5 s1.5 s
  5. saintpaul.com.br at 1.9 s1.9 s
  6. saintpaul.com.br at 2.3 s2.3 s
  7. saintpaul.com.br at 2.6 s2.6 s
  8. saintpaul.com.br at 3.0 s3.0 s

Speed

8 to fix62
  • Reduce unused JavaScript

    2.5 s · 482 KiB

    About 482 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Use efficient cache lifetimes

    1.8 s · 331 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (331 KiB).

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62 (desktop: 86). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 773 KiB and 621 ms of main-thread time.

  • Improve image delivery

    300 ms · 137 KiB

    3 images could be 137 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Legacy JavaScript

    350 ms · 60 KiB

    Polyfills for old browsers add 60 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Google Tag Manager adds 338 ms

    338 ms

    Google Tag Manager costs a phone 338 ms of main-thread work and 378 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    200 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 200 ms.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 160 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 35 ms

    35 ms

    Your server sent the HTML in 35 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix62
  • Largest Contentful Paint: 13.9 s

    13.9 s

    Your largest element takes 13.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hero Image”.

  • Time to Interactive: 13.9 s

    13.9 s

    The page becomes fully interactive after 13.9 s. Good is under 3.8 s.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 53% slower for real visitors

    +53%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 246 ms

    246 ms

    Scripts block taps and scrolling for 246 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.1 MB in 55 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 55 requests on a phone: scripts 1.3 MB (27), images 513 KiB (9) and fonts 279 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.60 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.60 g of CO₂e: 72.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9898
  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 28 internal links, 9 external

    The homepage links to 28 pages on saintpaul.com.br and 9 external pages.

8 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Conheça a Saint Paul, referência em educação executiva com formação prática, networking qualificado e reconhecimento gl…”.

  • One H1 headline

    Your main headline reads: “Saint Paul”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Saint Paul: escola de negócios inovadora no Brasil”.

  • Canonical URL set

    The canonical URL is https://www.saintpaul.com.br/.

  • Structured data in place

    Structured data found: BreadcrumbList, EducationalOrganization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.saintpaul.com.br/sitemap.xml.

AI search readiness

1 to fix88
  • Some text only appears after JavaScript runs

    42%

    The HTML your server sends has 903 of the 2,136 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • llms.txt published

    The site publishes https://saintpaul.com.br/llms.txt (6 KiB, 25 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages share a title

    /, https://saintpaul.com.br/quem-somos and https://saintpaul.com.br/corpo-docente all use the title “Saint Paul: escola de negócios inovadora no Brasil”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://saintpaul.com.br/quem-somos and https://saintpaul.com.br/corpo-docente use the same meta description. A description written for each page earns more clicks.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 13 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

Google 100100
2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix40
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,136 words of copy

    The homepage carries about 2,136 words of visible text.

2 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at saintpaul.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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What your $25 Growth Playbook adds

This review found 22 issues on saintpaul.com.br, including 13 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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