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salesforce.com website review

Visit site (opens in a new tab)Reviewed 14 November 202635 issues · 86 checks

This review found 35 issues worth fixing on salesforce.com, 16 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.0 s3.3 sMay 23Nov 74.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.5 s
May 30, 20263.5 s
Jun 6, 20263.5 s
Jun 13, 20263.6 s
Jun 20, 20263.6 s
Jun 27, 20263.7 s
Jul 4, 20263.7 s
Jul 11, 20263.8 s
Jul 18, 20263.8 s
Jul 25, 20263.9 s
Aug 1, 20263.9 s
Aug 8, 20263.8 s
Aug 15, 20263.9 s
Aug 22, 20264.1 s
Aug 29, 20264.2 s
Sep 5, 20264.4 s
Sep 12, 20264.5 s
Sep 19, 20264.6 s
Sep 26, 20264.8 s
Oct 3, 20264.8 s
Oct 10, 20264.8 s
Oct 17, 20264.8 s
Oct 24, 20264.7 s
Oct 31, 20264.6 s
Nov 7, 20264.3 s
Real-visitor tap response (INP)75th percentile, phones
523 ms434 msMay 23Nov 7487 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026501 ms
May 30, 2026450 ms
Jun 6, 2026445 ms
Jun 13, 2026445 ms
Jun 20, 2026444 ms
Jun 27, 2026445 ms
Jul 4, 2026452 ms
Jul 11, 2026453 ms
Jul 18, 2026461 ms
Jul 25, 2026459 ms
Aug 1, 2026459 ms
Aug 8, 2026463 ms
Aug 15, 2026468 ms
Aug 22, 2026475 ms
Aug 29, 2026488 ms
Sep 5, 2026498 ms
Sep 12, 2026512 ms
Sep 19, 2026513 ms
Sep 26, 2026506 ms
Oct 3, 2026498 ms
Oct 10, 2026482 ms
Oct 17, 2026483 ms
Oct 24, 2026486 ms
Oct 31, 2026485 ms
Nov 7, 2026487 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of salesforce.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. salesforce.com at 1.5 s1.5 s
  2. salesforce.com at 3.1 s3.1 s
  3. salesforce.com at 4.6 s4.6 s
  4. salesforce.com at 6.1 s6.1 s
  5. salesforce.com at 7.7 s7.7 s
  6. salesforce.com at 9.2 s9.2 s
  7. salesforce.com at 10.7 s10.7 s
  8. salesforce.com at 12.2 s12.2 s

Speed

13 to fix32
  • Reduce unused JavaScript

    5.1 s · 1.9 MB

    About 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.1 s faster on a phone.

  • Google Tag Manager adds 2.9 s

    2.9 s

    Google Tag Manager costs a phone 2.9 s of main-thread work and 2.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • sfdcstatic.com adds 1.9 s

    1.9 s

    sfdcstatic.com costs a phone 1.9 s of main-thread work and 1.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 16.2 s

    A phone's processor spends 16.2 s on main-thread work while loading, 10.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    1.6 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7,829 HTML elements

    The page has 7,829 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    900 ms · 7.3 MB

    36 files are served with short cache lifetimes, so returning visitors download them again (7.3 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, sfdcstatic.com and Impact Radius and others), adding 4.1 MB and 5.3 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.3 s. During a long task the page ignores taps.

  • Reduce unused CSS

    450 ms · 102 KiB

    About 102 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    150 ms · 262 KiB

    12 images could be 262 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Duplicated JavaScript

    300 ms · 42 KiB

    42 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 300 ms faster on a phone.

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 82 ms

    82 ms

    Your server sent the HTML in 82 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 23.2 s

    23.2 s

    Your largest element takes 23.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Get started with the #1 AI CRM”.

  • Speed Index: 19.9 s

    19.9 s

    Visually, the page fills in at 19.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 5.9 s

    5.9 s

    Scripts block taps and scrolling for 5.9 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 44.1 s

    44.1 s

    The page becomes fully interactive after 44.1 s. Good is under 3.8 s.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 348 ms

    348 ms

    Real visitors wait 348 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.5 s to 4.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 501 ms to 487 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 640 ms

    640 ms

    Real visitors wait 640 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix33
  • Page weight: 15.4 MB in 438 requests

    15.4 MB

    Your homepage downloads 15.4 MB in 438 requests on a phone: images 9.2 MB (133), scripts 4.6 MB (142) and media 668 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 5 images far larger than shown

    505 KiB

    5 images are downloaded at several times the size a phone draws them, for example resources-tab1-trailhead-community.png at 1,200 px wide, shown at 358 px. Resized copies would save about 505 KiB.

  • 6 images in older formats

    6 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.4 g of CO₂ per visit

    4.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.37 g of CO₂e: 524.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

1 to fix100
  • 48 images without alt text

    48 images have no alt text, which hurts accessibility and image search.

  • Headings skip levels

    Headings skip levels (h2 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

SEO

2 to fixGoogle 9290
  • Title is short (25 characters)

    Your title is only 25 characters: “Salesforce: The #1 AI CRM”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 574 internal links, 72 external

    The homepage links to 574 pages on salesforce.com and 72 external pages.

7 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Salesforce is the #1 AI CRM, helping companies connect with customers in a whole new way — uniting the data, apps, and …”.

  • One H1 headline

    Your main headline reads: “Get started with the #1 AI CRM”.

  • Canonical URL set

    The canonical URL is https://www.salesforce.com/?bc=OTH.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.salesforce.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,386 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.salesforce.com/llms.txt (195 KiB, 757 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.salesforce.com/agentforce/operations, whose canonical is https://www.salesforce.com/agentforce/regrello. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 7 pages slow to respond

    https://www.salesforce.com/agentforce/operations, https://www.salesforce.com/agentforce/customer-stories, https://www.salesforce.com/agentforce/use-cases, https://www.salesforce.com/agentforce/pricing, https://www.salesforce.com/sales and https://www.salesforce.com/sales/cloud and 1 other took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://id.rlcdn.com/464526.gif.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Refused to get unsafe header "X-OneTrust-IsBot"”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    22 of 22 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,374 words of copy

    The homepage carries about 1,374 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start for free” and “Watch demo”.

  • 132 calls to action

    The homepage has 132 calls to action, for example “Agentforce Pricing”, “Sales Pricing” and “Contact Center”.

  • Social proof on the page

    Social proof on the homepage: 30 testimonial or review blocks, 8 customer or partner logos and 5 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Reddit Pixel and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 35 cookies set on arrival

    35

    Opening the homepage sets 35 cookies, 3 of them by other companies (measured from a US location before any click).

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at salesforce.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Analytics
Google Tag Manager
Hosting
Akamai

Hiring

Hiring
2 open roles
Job board
careers page

Company

Employees
35,000
Founded
1999
Headquarters
Salesforce Tower

Upkeep, stack, hiring and company data from programmable.info

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