salfabbella.com website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

4 images could be 85 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

3 files are served with short cache lifetimes, so returning visitors download them again (18 KiB).

6 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Shopify and others), adding 164 KiB and 25 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We’re a creative design studio based out of Brooklyn, NY. W…”.

The page becomes fully interactive after 6.5 s. Good is under 3.8 s.

23 images have no width and height attributes, so the layout jumps as each one loads.

Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image (121 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

4 images further down the page (151 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 61.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 dropdown has no label.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

21 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h1 → h3 and h1 → h4), which makes the page harder to scan with a screen reader.

Your title is 137 characters, so Google will cut it off around 60: “Salvatore Fabbella - DESIGN STUDIO - Brooklyn, NY, Web Design, Screen Printing, Graphic D…”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“Welcome” and “Recent Blog Posts”). One clear main headline is easier for people and search engines.

5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Open Graph is missing og:title and og:description, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 48 pages on salfabbella.com and 3 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.salfabbella.com/blogs/news.atom has no <title>, so Google invents the link text in results.

https://www.salfabbella.com/collections/shop, https://www.salfabbella.com/collections/posters, https://www.salfabbella.com/collections/t-shirts, https://www.salfabbella.com/blogs/news, https://www.salfabbella.com/blogs/news.atom and https://www.salfabbella.com/blogs/news/14675109-bushwick-open-studios and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.salfabbella.com/collections/frontpage/products/gravesend-shirt, whose canonical is https://www.salfabbella.com/products/gravesend-shirt. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.salfabbella.com/blogs/news.atom has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.salfabbella.com/collections/posters has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

10 images failed to load on a phone, for example https://photos-c.ak.instagram.com/hphotos-ak-xpf1/10448981_1460575534180682_1736532066_n.jpg.

8 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 image is served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 260 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.