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salsabooth.com website review

Visit site (opens in a new tab)Reviewed 8 November 202631 issues · 85 checks

This review found 31 issues worth fixing on salsabooth.com, 11 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.2 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.4 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
214 ms119 msMay 16Oct 31167 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026203 ms
May 23, 2026195 ms
May 30, 2026194 ms
Jun 6, 2026184 ms
Jun 13, 2026183 ms
Jun 20, 2026175 ms
Jun 27, 2026166 ms
Jul 4, 2026159 ms
Jul 11, 2026145 ms
Jul 18, 2026137 ms
Jul 25, 2026130 ms
Aug 1, 2026137 ms
Aug 8, 2026138 ms
Aug 15, 2026138 ms
Aug 22, 2026145 ms
Aug 29, 2026143 ms
Sep 5, 2026146 ms
Sep 12, 2026154 ms
Sep 19, 2026155 ms
Sep 26, 2026162 ms
Oct 3, 2026162 ms
Oct 10, 2026163 ms
Oct 17, 2026169 ms
Oct 24, 2026167 ms
Oct 31, 2026167 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of salsabooth.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. salsabooth.com at 0.7 s0.7 s
  2. salsabooth.com at 1.5 s1.5 s
  3. salsabooth.com at 2.2 s2.2 s
  4. salsabooth.com at 2.9 s2.9 s
  5. salsabooth.com at 3.7 s3.7 s
  6. salsabooth.com at 4.4 s4.4 s
  7. salsabooth.com at 5.1 s5.1 s
  8. salsabooth.com at 5.8 s5.8 s

Speed

12 to fix36
  • Reduce unused JavaScript

    1.8 s · 808 KiB

    About 808 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Use efficient cache lifetimes

    1.2 s · 522 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (522 KiB).

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.2 s

    A phone's processor spends 9.2 s on main-thread work while loading, 5.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, figpii.com and Affirm and others), adding 1.1 MB and 2.4 s of main-thread time.

  • Google Tag Manager adds 681 ms

    681 ms

    Google Tag Manager costs a phone 681 ms of main-thread work and 379 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • figpii.com adds 540 ms

    540 ms

    figpii.com costs a phone 540 ms of main-thread work and 93 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    500 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Improve image delivery

    450 ms · 48 KiB

    1 image could be 48 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 404 ms. During a long task the page ignores taps.

  • Affirm adds 285 ms

    285 ms

    Affirm costs a phone 285 ms of main-thread work and 165 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cloudfront.net adds 264 ms

    264 ms

    cloudfront.net costs a phone 264 ms of main-thread work and 66 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 97 KiB

    About 97 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 16 KiB

    Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 10.2 s

    10.2 s

    Your largest element takes 10.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.4 s

    17.4 s

    The page becomes fully interactive after 17.4 s. Good is under 3.8 s.

  • Total Blocking Time: 2.0 s

    2.0 s

    Scripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 161 ms

    161 ms

    Real visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 549 ms

    549 ms

    Real visitors wait 549 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 203 ms to 167 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.3 MB in 282 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 282 requests on a phone: scripts 1.6 MB (70), other files 1.1 MB (160) and images 395 KiB (34). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    66 KiB

    1 image is downloaded at several times the size a phone draws it, for example home-tablet.jpg at 1,600 px wide, shown at 390 px. Resized copies would save about 66 KiB.

  • About 0.9 g of CO₂ per visit

    0.93 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 9194
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 55 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 130 internal links, 22 external

    The homepage links to 130 pages on salsabooth.com and 22 external pages.

8 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Photo booths that set the standard. Enhance any event with the best portable photo booths, software solutions and acces…”.

  • One H1 headline

    Your main headline reads: “Our Biggest SaleOf The Year”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Photobooth Supply Co: Start Your Photo Booth Business”.

  • Canonical URL set

    The canonical URL is https://photoboothsupplyco.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, OnlineStore, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://photoboothsupplyco.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,159 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://photoboothsupplyco.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://photoboothsupplyco.com/pages/pb-quiz-all is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 9 pages without a meta description

    https://photoboothsupplyco.com/pages/salsa-2-pricing, https://photoboothsupplyco.com/pages/tortilla-pricing, https://photoboothsupplyco.com/pages/pb-quiz-all, https://photoboothsupplyco.com/pages/fiesta-pricing, https://photoboothsupplyco.com/pages/fiesta-photo-booth-capture and https://photoboothsupplyco.com/pages/fiesta-virtual-booth and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    https://photoboothsupplyco.com/collections/sale-bundles, https://photoboothsupplyco.com/pages/salsa-2, https://photoboothsupplyco.com/pages/salsa-2-pricing, https://photoboothsupplyco.com/pages/guac-booth, https://photoboothsupplyco.com/pages/guac-packages and https://photoboothsupplyco.com/pages/tortilla and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages slow to respond

    https://photoboothsupplyco.com/pages/fiesta-photo-booth-capture, https://photoboothsupplyco.com/pages/fiesta-virtual-booth, https://photoboothsupplyco.com/pages/fiesta-360, https://photoboothsupplyco.com/pages/fiesta-design-studio and https://photoboothsupplyco.com/pages/fiesta-business-tools took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 7 small tap targets

    7 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “FIGPII is not defined e (https://store-app.figpii.com/script?v=041626&shop=photo-booth-supply-co.myshopify.com:1:591)”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 111 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 959 words of copy

    The homepage carries about 959 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop the sale” and “SHOP PHOTO BOOTHS”.

  • 27 calls to action

    The homepage has 27 calls to action, for example “Shop the sale”, “Pricing” and “Quick Start Program”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and HubSpot.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 41 cookies set on arrival

    41

    Opening the homepage sets 41 cookies, 9 of them by other companies (measured from a US location before any click).

  • 65 other companies contacted

    Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at salsabooth.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Schema Plus For Seo · Triplewhale · Figpii Ab Testing Replays · Simprosys Google Shopping Feed · Microsoft Clarity · Smart Seo · Brandlock Utility Photobooth · Trymry · hubapi.com · elfsight.com · socialsnowball.io · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Lake Forest

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on salsabooth.com, including 17 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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