Website review, no card needed
saltandstone.com website review
Visit site (opens in a new tab)Reviewed 4 November 202641 issues · 89 checks
This review found 41 issues worth fixing on saltandstone.com, 17 of them high impact, across 89 checks. The most urgent: audioeye.com adds 3.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #57,416 of 102,107 reviewed websitesbeats 39%
- #36,484 of 56,672 online storesbeats 31%
- #34,683 of 51,541 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.1 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 155 ms |
| May 23, 2026 | 154 ms |
| May 30, 2026 | 155 ms |
| Jun 6, 2026 | 157 ms |
| Jun 13, 2026 | 157 ms |
| Jun 20, 2026 | 156 ms |
| Jun 27, 2026 | 159 ms |
| Jul 4, 2026 | 161 ms |
| Jul 11, 2026 | 162 ms |
| Jul 18, 2026 | 162 ms |
| Jul 25, 2026 | 161 ms |
| Aug 1, 2026 | 160 ms |
| Aug 8, 2026 | 161 ms |
| Aug 15, 2026 | 162 ms |
| Aug 22, 2026 | 163 ms |
| Aug 29, 2026 | 163 ms |
| Sep 5, 2026 | 163 ms |
| Sep 12, 2026 | 163 ms |
| Sep 19, 2026 | 165 ms |
| Sep 26, 2026 | 169 ms |
| Oct 3, 2026 | 171 ms |
| Oct 10, 2026 | 171 ms |
| Oct 17, 2026 | 171 ms |
| Oct 24, 2026 | 171 ms |
| Oct 31, 2026 | 163 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.3 s
4.9 s
6.5 s
8.2 s
9.8 s
11.4 s
13.1 s
Speed
audioeye.com adds 3.2 s
3.2 saudioeye.com costs a phone 3.2 s of main-thread work and 304 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
1.8 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Main-thread work: 17.1 s
A phone's processor spends 17.1 s on main-thread work while loading, 12.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 32
32/100Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (audioeye.com, Osano CMP and alia-prod.com and others), adding 3.1 MB and 6.1 s of main-thread time.
Reduce unused JavaScript
1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
801 KiB43 files are served with short cache lifetimes, so returning visitors download them again (801 KiB).
Reduce unused CSS
450 ms · 182 KiBAbout 182 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Osano CMP adds 541 ms
541 msOsano CMP costs a phone 541 ms of main-thread work and 85 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
PayPal adds 447 ms
447 msPayPal costs a phone 447 ms of main-thread work and 579 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
alia-prod.com adds 451 ms
451 msalia-prod.com costs a phone 451 ms of main-thread work and 460 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 439 ms
439 msKlaviyo costs a phone 439 ms of main-thread work and 512 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
200 ms · 284 KiB14 images could be 284 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 348 ms. During a long task the page ignores taps.
2,638 HTML elements
The page has 2,638 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
136 KiBPolyfills for old browsers add 136 KiB JavaScript that modern phones do not need.
Minify JavaScript
14 KiB14 KiB could be saved by minifying JavaScript.
Minify CSS
12 KiB12 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 31 ms
31 msYour server sent the HTML in 31 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 16.2 s
16.2 sVisually, the page fills in at 16.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 37.0 s
37.0 sThe page becomes fully interactive after 37.0 s. Good is under 3.8 s.
Largest Contentful Paint: 7.2 s
7.2 sYour largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 2.2 s
2.2 sScripts block taps and scrolling for 2.2 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Real-user TTFB: 823 ms
823 msReal visitors wait 823 ms for your server to start answering (75th percentile). Good is under 800 ms.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 155 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 146 ms
146 msReal visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.037
0.037The layout barely moves while loading (CLS 0.037, good is under 0.1).
Images and page weight
Page weight: 6.1 MB in 429 requests
6.1 MBYour homepage downloads 6.1 MB in 429 requests on a phone: scripts 3.2 MB (188), images 956 KiB (48) and other files 926 KiB (161). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Homepage-ExploreDiscoverySets-Mobile-Aug20-v2_2000x.webp weighs 718 KiB. On a phone connection a single image that size takes seconds.
15 images in older formats
15 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images far larger than shown
335 KiB3 images are downloaded at several times the size a phone draws them, for example Homepage-ExploreDiscoverySets-Mobile-Aug20-v2_2000x.webp at 1,372 px wide, shown at 358 px. Resized copies would save about 335 KiB.
About 1.7 g of CO₂ per visit
1.73 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.73 g of CO₂e: 207.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Required ARIA attributes must be provided (1 element)
Required ARIA attributes must be provided: 1 element on the page fails this check, rated critical by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
16 images without alt text
16 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
42 links without text
42 visible links have no text or label, so screen readers cannot say where they go.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
176 internal links, 5 external
The homepage links to 176 pages on saltandstone.com and 5 external pages.
7 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “SALT & STONE offers aluminum-free Deodorants, Body Wash, Body Mist & high-performance skincare. Explore award-winning f…”.
Title: 55 characters
Your title is a healthy 55 characters: “SALT & STONE - Aluminum-Free Deodorant, Body & Skincare”.
Canonical URL set
The canonical URL is https://www.saltandstone.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.saltandstone.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.saltandstone.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (692 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages without an H1
https://www.saltandstone.com/collections/best-sellers, https://www.saltandstone.com/collections/all, https://www.saltandstone.com/collections/subscription, https://www.saltandstone.com/collections/by-scent and https://www.saltandstone.com/collections/sets have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.
6 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 5 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17544848&Ver=2&mid=100353ec-0ddb-49d6-a6ad-267c078728ba&bo=1&sid=6fa7bb60d81d11f1aa021fe7187254ca&vid=6fa86920d81d11f1b2ca4b1b78ee55d0&vids=1&msclkid=N&pi=918639831&lg.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
62 of 73 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 414 words of copy
The homepage carries about 414 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Subscribe & save 15%” and “SHOP NOW”.
31 calls to action
The homepage has 31 calls to action, for example “Subscribe & save 15%”, “Shop” and “Subscribe”.
28 short forms
28 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.
51 cookies set on arrival
51Opening the homepage sets 51 cookies (measured from a US location before any click).
76 other companies contacted
Loading the homepage contacts 76 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Osano
A consent management tool (Osano) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at saltandstone.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Founded
- 2017
- Headquarters
- Los Angeles
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on saltandstone.com, including 23 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.