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saltxo.com website review
Visit site (opens in a new tab)Reviewed 7 November 202639 issues · 87 checks
This review found 39 issues worth fixing on saltxo.com, 11 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #22,303 of 96,208 reviewed websitesbeats 72%
- #14,114 of 52,066 online storesbeats 66%
- #13,666 of 47,157 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 144 ms |
| May 23, 2026 | 139 ms |
| May 30, 2026 | 140 ms |
| Jun 6, 2026 | 141 ms |
| Jun 13, 2026 | 139 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 136 ms |
| Jul 11, 2026 | 137 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 138 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 138 ms |
| Aug 29, 2026 | 145 ms |
| Sep 5, 2026 | 150 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 162 ms |
| Sep 26, 2026 | 163 ms |
| Oct 3, 2026 | 158 ms |
| Oct 10, 2026 | 153 ms |
| Oct 17, 2026 | 152 ms |
| Oct 24, 2026 | 152 ms |
| Oct 31, 2026 | 154 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
6.2 s · 1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.2 s faster on a phone.
Use efficient cache lifetimes
1.5 s · 571 KiB24 files are served with short cache lifetimes, so returning visitors download them again (571 KiB).
Main-thread work: 6.8 s
A phone's processor spends 6.8 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, ZenDesk and cloudfront.net and others), adding 2.9 MB and 1.4 s of main-thread time.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
400 ms · 126 KiB3 images could be 126 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.
Reduce unused CSS
450 ms · 52 KiBAbout 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Shopify adds 321 ms
321 msShopify costs a phone 321 ms of main-thread work and 684 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 73 KiBPolyfills for old browsers add 73 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
350 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
ZenDesk adds 257 ms
257 msZenDesk costs a phone 257 ms of main-thread work and 477 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,643 HTML elements
The page has 2,643 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
cloudfront.net adds 203 ms
203 mscloudfront.net costs a phone 203 ms of main-thread work and 600 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
PayPal adds 175 ms
175 msPayPal costs a phone 175 ms of main-thread work and 395 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 118 ms
118 msKlaviyo costs a phone 118 ms of main-thread work and 454 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 148 ms. During a long task the page ignores taps.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 21.3 s
21.3 sYour largest element takes 21.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 28.0 s
28.0 sThe page becomes fully interactive after 28.0 s. Good is under 3.8 s.
Speed Index: 13.2 s
13.2 sVisually, the page fills in at 13.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.3 s
4.3 sThe first text or image appears after 4.3 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 144 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 181 ms
181 msReal visitors wait 181 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 430 ms
430 msReal visitors wait 430 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 178 ms
178 msScripts block the page for only 178 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 5.7 MB in 415 requests
5.7 MBYour homepage downloads 5.7 MB in 415 requests on a phone: scripts 2.9 MB (149), other files 1.2 MB (209) and images 1.1 MB (29). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Untitled_design_3f26f18e-c256-4dea-8de9-55f31eef7166.gif weighs 1.3 MB. On a phone connection a single image that size takes seconds.
1 image in older formats
1 image (1.3 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (1.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.62 g of CO₂e: 194.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 121 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (171 characters)
Your meta description is 171 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
One H1 headline
Your <h1> is empty.
128 internal links, 12 external
The homepage links to 128 pages on saltxo.com and 12 external pages.
6 checks passed
Title: 44 characters
Your title is a healthy 44 characters: “Salt.xo® | The New Standard of Feminine Care”.
Canonical URL set
The canonical URL is https://www.saltxo.com/.
Structured data in place
Structured data found: OnlineStore and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.saltxo.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,893 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.saltxo.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
9 pages without a meta description
https://www.saltxo.com/collections/yoni-gels-wipes, https://www.saltxo.com/collections/travel-size-mini, https://www.saltxo.com/collections/intimate, https://www.saltxo.com/collections/intimate-wipes, https://www.saltxo.com/collections/foam-wash and https://www.saltxo.com/collections/supplements-1 and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.saltxo.com/collections/all-products, whose canonical is https://www.saltxo.com/collections/salt-xo-all-products. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
13 pages without an H1
https://www.saltxo.com/collections/salt-xo-yoni-gels, https://www.saltxo.com/collections/yoni-gels-wipes, https://www.saltxo.com/collections/all-products, https://www.saltxo.com/collections/best-sellers, https://www.saltxo.com/collections/bundles and https://www.saltxo.com/collections/travel-size-mini and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 716 words of copy
The homepage carries about 716 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP YOUR ROUTINE”.
12 calls to action
The homepage has 12 calls to action, for example “Shop Our Best Selling Yoni Gel”, “Shop” and “SHOP YOUR ROUTINE”.
4 short forms
4 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 126 testimonial or review blocks, a star rating and “Over 500,000+ Customers”.
Analytics in place
Analytics detected: Microsoft Clarity and Hotjar.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
27 cookies set on arrival
27Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
54 other companies contacted
Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at saltxo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Microsoft Clarity · Uppromote Affiliate · Judge Me Reviews · Triplewhale · Eg Auto Add To Cart · Klaviyo Email Marketing Sms · Affliate By Secomapp · Gdpr Backpack · Free Gift · Ecomsend Restock · Zipify Oneclickupsell · afterpay.com · web.app · cloudfront.net · b-cdn.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Hotjar | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on saltxo.com, including 19 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.