Website review, no card needed

sam.gov logo

sam.gov website review

Visit site (opens in a new tab)Reviewed 11 October 202636 issues · 78 checks

This review found 36 issues worth fixing on sam.gov, 14 of them high impact, across 78 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.5 sApr 18Oct 31.6 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.6 s
Apr 25, 20261.6 s
May 2, 20261.7 s
May 9, 20261.7 s
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
180 ms157 msApr 18Oct 3169 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026175 ms
Apr 25, 2026172 ms
May 2, 2026172 ms
May 9, 2026175 ms
May 16, 2026170 ms
May 23, 2026168 ms
May 30, 2026163 ms
Jun 6, 2026164 ms
Jun 13, 2026171 ms
Jun 20, 2026177 ms
Jun 27, 2026172 ms
Jul 4, 2026170 ms
Jul 11, 2026163 ms
Jul 18, 2026160 ms
Jul 25, 2026163 ms
Aug 1, 2026162 ms
Aug 8, 2026163 ms
Aug 15, 2026164 ms
Aug 22, 2026163 ms
Aug 29, 2026164 ms
Sep 5, 2026167 ms
Sep 12, 2026170 ms
Sep 19, 2026171 ms
Sep 26, 2026170 ms
Oct 3, 2026169 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sam.gov (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sam.gov at 0.4 s0.4 s
  2. sam.gov at 0.8 s0.8 s
  3. sam.gov at 1.1 s1.1 s
  4. sam.gov at 1.5 s1.5 s
  5. sam.gov at 1.9 s1.9 s
  6. sam.gov at 2.3 s2.3 s
  7. sam.gov at 2.6 s2.6 s
  8. sam.gov at 3.0 s3.0 s

Speed

10 to fix29
  • Render-blocking requests

    6.2 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.2 s.

  • Use efficient cache lifetimes

    4.7 s · 895 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (895 KiB).

  • Reduce unused JavaScript

    2.3 s · 916 KiB

    About 916 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Reduce unused CSS

    1.2 s · 313 KiB

    About 313 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 29

    29/100

    Your mobile performance score is 29 (desktop: 50). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7 third-party services on the page

    7 third-party services load with your homepage (YouTube, Google Tag Manager and Google Analytics and others), adding 1.4 MB and 1.1 s of main-thread time.

  • YouTube adds 704 ms

    704 ms

    YouTube costs a phone 704 ms of main-thread work and 1,006 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 407 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 291 ms

    291 ms

    Google Tag Manager costs a phone 291 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 9.4 s

    9.4 s

    Your largest element takes 9.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The Official U.S. Government System for:”.

  • First Contentful Paint: 5.8 s

    5.8 s

    The first text or image appears after 5.8 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 16.1 s

    16.1 s

    The page becomes fully interactive after 16.1 s. Good is under 3.8 s.

  • Total Blocking Time: 995 ms

    995 ms

    Scripts block taps and scrolling for 995 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.205

    0.205

    The layout shifts by 0.205 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 175 ms to 169 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 162 ms

    162 ms

    Real visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 422 ms

    422 ms

    Real visitors wait 422 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix85
  • Page weight: 2.3 MB in 53 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 53 requests on a phone: scripts 1.7 MB (19), stylesheets 288 KiB (6) and fonts 274 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 79.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9796
  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8367
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (14 characters)

    Your title is only 14 characters: “Home | SAM.gov”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Canonical points to another host

    Your canonical URL points to cms.prod.iae.mcaas.fcs.gsa.gov, not sam.gov, so Google may credit that host instead.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://sam.gov/sitemap.xml, so Google discovers your pages only by following links.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 25 internal links, 12 external

    The homepage links to 25 pages on sam.gov and 12 external pages.

2 checks passed
  • One H1 headline

    Your main headline reads: “SAM.gov | Home”.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://sam.gov/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (596 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://sam.gov/contracting, https://sam.gov/entity-information, https://sam.gov/hierarchy, https://sam.gov/federal-assistance, https://sam.gov/entity-reporting and https://sam.gov/wage-determinations and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://sam.gov/content/status-tracker has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 9 small tap targets

    9 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 582 words of copy

    The homepage carries about 582 words of visible text.

3 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Get Started”, “Executive Order (EO) 13658” and “What do I need to register my entity?”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sam.gov, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Drupal
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 36 issues on sam.gov, including 16 speed issues, 7 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25