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samsung.com website review
Visit site (opens in a new tab)Reviewed 12 October 202622 issues · 60 checks
This review found 22 issues worth fixing on samsung.com, 4 of them high impact, across 60 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 2.6 s |
| Apr 25, 2026 | 2.6 s |
| May 2, 2026 | 2.7 s |
| May 9, 2026 | 2.6 s |
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 361 ms |
| Apr 25, 2026 | 365 ms |
| May 2, 2026 | 365 ms |
| May 9, 2026 | 360 ms |
| May 16, 2026 | 350 ms |
| May 23, 2026 | 338 ms |
| May 30, 2026 | 334 ms |
| Jun 6, 2026 | 335 ms |
| Jun 13, 2026 | 341 ms |
| Jun 20, 2026 | 350 ms |
| Jun 27, 2026 | 354 ms |
| Jul 4, 2026 | 355 ms |
| Jul 11, 2026 | 339 ms |
| Jul 18, 2026 | 328 ms |
| Jul 25, 2026 | 328 ms |
| Aug 1, 2026 | 346 ms |
| Aug 8, 2026 | 381 ms |
| Aug 15, 2026 | 415 ms |
| Aug 22, 2026 | 446 ms |
| Aug 29, 2026 | 451 ms |
| Sep 5, 2026 | 439 ms |
| Sep 12, 2026 | 419 ms |
| Sep 19, 2026 | 404 ms |
| Sep 26, 2026 | 397 ms |
| Oct 3, 2026 | 392 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 392 ms
392 msReal visitors wait 392 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.25
0.25For real visitors the layout shifts by 0.25 (75th percentile). Good is under 0.1.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 965 ms
965 msReal visitors wait 965 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 361 ms to 392 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 2.3 MB
2.3 MBYour homepage downloads 2.3 MB on a phone, 944 KiB of it images (41%). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (33 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.64 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 77.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 1 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (74 characters)
Your title is 74 characters, so Google will cut it off around 60: “Samsung US | Mobile | TV | Home Electronics | Home Appliances | Samsung US”.
280 internal links, 19 external
The homepage links to 280 pages on samsung.com and 19 external pages.
7 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “Discover the latest in electronic & smart appliance technology with Samsung. Find the next big thing from smartphones &…”.
One H1 headline
Your main headline reads: “Samsung”.
Canonical URL set
The canonical URL is https://www.samsung.com/us/.
Structured data in place
Structured data found: Corporation, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.samsung.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,095 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (4 KiB, 31 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages hidden from search
/us/smartphones/galaxy-z-flip8/buy and /us/watches/galaxy-watch-ultra2/buy are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
2 pages share a title
/us/shop/all-deals and /us/shop all use the title “Limited-Time Offers & Everyday Savings on Essentials | Samsung US”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
/us/shop/all-deals and /us/shop use the same meta description. A description written for each page earns more clicks.
9 links to non-canonical URLs
Your homepage links to 9 pages by a URL that isn't their canonical one, for example /us/shop/all-deals, whose canonical is /us//offer. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
8 pages with very little text
/us/tablets/galaxy-tab-s12/buy, /us/smartphones/galaxy-s26-ultra/buy, /us/smartphones/galaxy-z-fold8/buy, /us/smartphones/galaxy-z-fold8-ultra/buy, /us/lifestyle-tvs/the-frame/85-inch-the-frame-pro-neo-qled-4k-tv-ls03hw-sku-qn85ls03hwfxza and /us/audio-devices/wireless-speaker/music-studio-7-dolby-atmos-speaker-sku-hw-ls70h-za and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
5 pages slow to respond
/us/audio-devices/wireless-speaker/music-studio-7-dolby-atmos-speaker-sku-hw-ls70h-za, /us/monitors/gaming/27-inch-odyssey-oled-g8-g80sh-4k-gaming-monitor-sku-ls27hg802snxza, /us/home-appliances/refrigerators/bespoke/bespoke-29-cu-ft-4-door-french-door-refrigerator-with-ai-family-hub-ai-vision-inside-in-charcoal-glass-and-stainless-steel-rf90f29aecraa, /us/home-appliances/all-in-one-washer-dryer-combo/electric/5-3-cu-ft-bespoke-ai-laundry-combo-vented-all-in-one-ultra-capacity-washer-and-electric-dryer-with-ai-home-in--brushed-black-wd90f53avbus and /us/home-appliances/ranges/gas/bespoke-6-0-cu-ft-smart-slide-in-gas-range-with-smart-oven-camera-illuminated-precision-knobs-in-stainless-steel-nsg6dg8700sraa took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 164 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 broken images
4 images failed to load on a phone, for example https://www.samsung.com/us/.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
14 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 94 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 389 words of copy
The homepage carries about 389 words of visible text.
2 checks passed
40 calls to action
The homepage has 40 calls to action, for example “Shop Explore Shop”, “Shop” and “Buy Direct Get More”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, The Trade Desk and X (Twitter) Ads (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: TrustArc
A consent management tool (TrustArc) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at samsung.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 22 issues on samsung.com, including 6 speed issues, 1 SEO issue and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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