sandiegosoap.com website review

About 1,012 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.7 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Shopify, prezenapps.com and Klaviyo and others), adding 1.8 MB and 1.8 s of main-thread time.

24 files are served with short cache lifetimes, so returning visitors download them again (379 KiB).

17 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

About 152 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Shopify costs a phone 457 ms of main-thread work and 405 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 50 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

19 long tasks block the main thread while loading, the longest for 352 ms. During a long task the page ignores taps.

prezenapps.com costs a phone 291 ms of main-thread work and 9 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

zotabox.com costs a phone 227 ms of main-thread work and 548 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 images could be 30 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

18 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 11.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “a group of small bottles of perfume”.

The page becomes fully interactive after 20.5 s. Good is under 3.8 s.

Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

The layout shifts by 0.145 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.7 MB in 282 requests on a phone: scripts 2.1 MB (104), other files 1.0 MB (150) and images 174 KiB (3). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 124.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 tap targets are too small or too close together to hit reliably with a finger.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

7 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

There are 3 <h1> headlines (“117º WEST / San Diego Natural Soap Company”, “Search our collections” and “SHOP OUR OCEAN-INSPIRED COLLECTIONS:”). One clear main headline is easier for people and search engines.

Your meta description is 319 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://shop117west.com/search?q={search_term_string}")”.

3 links have no real href, so search engines can't follow them.

The homepage links to 52 pages on sandiegosoap.com and 0 external pages.

https://shop117west.com/collections/sun-and-after-sun-care, https://shop117west.com/collections/gift-sets-tangerine-sage, https://shop117west.com/collections/gift-sets-beach-house, https://shop117west.com/collections/gift-sets-saltwater-soap, https://shop117west.com/collections/gifts-sets-small-gifts and https://shop117west.com/collections/gift-sets-50-100 and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

6 errors were logged to the browser console while the page loaded, for example “Identifier 'nvdShop' has already been declared”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 108 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 820 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.