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sante.is website review

Visit site (opens in a new tab)Reviewed 9 November 202635 issues · 78 checks

This review found 35 issues worth fixing on sante.is, 13 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s3.0 sMay 16Oct 313.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.5 s
May 23, 20263.1 s
May 30, 20263.3 s
Jun 6, 20263.5 s
Jun 13, 20263.3 s
Jun 20, 20263.5 s
Jun 27, 20263.3 s
Jul 4, 20263.3 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.5 s
Aug 1, 20263.4 s
Aug 8, 20263.3 s
Aug 15, 20263.2 s
Aug 22, 20263.2 s
Aug 29, 20263.2 s
Sep 5, 20263.2 s
Sep 12, 20263.1 s
Sep 19, 20263.1 s
Sep 26, 20263.0 s
Oct 3, 20263.0 s
Oct 10, 20263.0 s
Oct 17, 20263.0 s
Oct 24, 20263.1 s
Oct 31, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
198 ms126 msMay 16Oct 31190 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026152 ms
May 23, 2026152 ms
May 30, 2026160 ms
Jun 20, 2026135 ms
Jun 27, 2026134 ms
Jul 4, 2026142 ms
Jul 11, 2026145 ms
Jul 18, 2026146 ms
Jul 25, 2026153 ms
Aug 1, 2026152 ms
Aug 8, 2026148 ms
Aug 15, 2026147 ms
Aug 22, 2026142 ms
Aug 29, 2026140 ms
Sep 5, 2026140 ms
Sep 12, 2026144 ms
Sep 19, 2026146 ms
Sep 26, 2026147 ms
Oct 3, 2026153 ms
Oct 10, 2026161 ms
Oct 17, 2026163 ms
Oct 24, 2026172 ms
Oct 31, 2026190 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sante.is (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sante.is at 0.8 s0.8 s
  2. sante.is at 1.5 s1.5 s
  3. sante.is at 2.3 s2.3 s
  4. sante.is at 3.0 s3.0 s
  5. sante.is at 3.8 s3.8 s
  6. sante.is at 4.5 s4.5 s
  7. sante.is at 5.3 s5.3 s
  8. sante.is at 6.0 s6.0 s

Speed

6 to fix51
  • Reduce unused JavaScript

    1.7 s · 286 KiB

    About 286 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

  • Main-thread work: 5.9 s

    A phone's processor spends 5.9 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,488 HTML elements

    The page has 3,488 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    450 ms · 423 KiB

    14 images could be 423 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    700 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, rapyd.net and Google Fonts), adding 413 KiB and 202 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 45 KiB

    About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 194 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    31 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (31 KiB).

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.70

    0.70

    For real visitors the layout shifts by 0.70 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 7.3 s

    7.3 s

    Your largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Promo banner”.

  • Time to Interactive: 8.4 s

    8.4 s

    The page becomes fully interactive after 8.4 s. Good is under 3.8 s.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 213 ms

    213 ms

    Real visitors wait 213 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Total Blocking Time: 534 ms

    534 ms

    Scripts block taps and scrolling for 534 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.172

    0.172

    The layout shifts by 0.172 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 152 ms to 190 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 788 ms

    788 ms

    Real visitors wait 788 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 3.1 MB in 75 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 75 requests on a phone: media 1.4 MB (1), images 753 KiB (19) and scripts 563 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (51 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9393
  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (8 elements)

    Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.

  • Table header text should not be empty (2 elements)

    Table header text should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (13 elements).

  • <td> elements in a large <table> do not have table headers.

    <td> elements in a large <table> do not have table headers. (1 element).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • Title is short (20 characters)

    Your title is only 20 characters: “Santé! Betri vínbúð.”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

7 checks passed
  • Meta description: 118 characters

    Your meta description is 118 characters: “Vandvalin vín, bjór, sterkt og vindlar frá bestu framleiðendum heims. Santé er íslensk netverslun með vínum og áfengi.”.

  • One H1 headline

    Your main headline reads: “Santé! Betri vínbúð.”.

  • Canonical URL set

    The canonical URL is https://shop.sante.is/.

  • Structured data in place

    Structured data found: LiquorStore, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://shop.sante.is/sitemap.xml.

AI search readiness

1 to fix75
  • Most text only appears after JavaScript runs

    2%

    A phone browser shows 1,043 words, but the HTML your server sends has only 22. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • llms.txt published

    The site publishes https://shop.sante.is/llms.txt (2 KiB, 11 links), a plain-text guide to the site for AI tools.

Best practices

1 to fixGoogle 9293
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://applepay.cdn-apple.com/jsapi/v1.3.2/apple-pay-sdk.js' violates the following Content Securi…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    48 of 50 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

7 to fix38
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,043 words of copy

    The homepage carries about 1,043 words of visible text.

1 checks passed
  • Opening hours shown

    Your opening hours are on the homepage.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sante.is, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Plus
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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