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sante.is website review
Visit site (opens in a new tab)Reviewed 9 November 202635 issues · 78 checks
This review found 35 issues worth fixing on sante.is, 13 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
64D- #96,945 of 102,930 reviewed websitesbeats 5%
- #55,701 of 57,283 online storesbeats 2%
- #50,968 of 52,120 Shopify storesbeats 2%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.5 s |
| May 23, 2026 | 3.1 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.3 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.3 s |
| Jul 4, 2026 | 3.3 s |
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.4 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.2 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 3.0 s |
| Oct 3, 2026 | 3.0 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 3.0 s |
| Oct 24, 2026 | 3.1 s |
| Oct 31, 2026 | 3.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 152 ms |
| May 23, 2026 | 152 ms |
| May 30, 2026 | 160 ms |
| Jun 20, 2026 | 135 ms |
| Jun 27, 2026 | 134 ms |
| Jul 4, 2026 | 142 ms |
| Jul 11, 2026 | 145 ms |
| Jul 18, 2026 | 146 ms |
| Jul 25, 2026 | 153 ms |
| Aug 1, 2026 | 152 ms |
| Aug 8, 2026 | 148 ms |
| Aug 15, 2026 | 147 ms |
| Aug 22, 2026 | 142 ms |
| Aug 29, 2026 | 140 ms |
| Sep 5, 2026 | 140 ms |
| Sep 12, 2026 | 144 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 147 ms |
| Oct 3, 2026 | 153 ms |
| Oct 10, 2026 | 161 ms |
| Oct 17, 2026 | 163 ms |
| Oct 24, 2026 | 172 ms |
| Oct 31, 2026 | 190 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.7 s · 286 KiBAbout 286 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.
Main-thread work: 5.9 s
A phone's processor spends 5.9 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,488 HTML elements
The page has 3,488 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
450 ms · 423 KiB14 images could be 423 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
700 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
3 third-party services on the page
3 third-party services load with your homepage (Google Tag Manager, rapyd.net and Google Fonts), adding 413 KiB and 202 ms of main-thread time.
Reduce unused CSS
150 ms · 45 KiBAbout 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 194 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Use efficient cache lifetimes
31 KiB2 files are served with short cache lifetimes, so returning visitors download them again (31 KiB).
Legacy JavaScript
7 KiBPolyfills for old browsers add 7 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.70
0.70For real visitors the layout shifts by 0.70 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 7.3 s
7.3 sYour largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Promo banner”.
Time to Interactive: 8.4 s
8.4 sThe page becomes fully interactive after 8.4 s. Good is under 3.8 s.
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 213 ms
213 msReal visitors wait 213 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 534 ms
534 msScripts block taps and scrolling for 534 ms in total while the page loads. Good is under 200 ms.
Speed Index: 5.0 s
5.0 sVisually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.172
0.172The layout shifts by 0.172 while loading, so content jumps under the reader's thumb. Good is under 0.1.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 152 ms to 190 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 788 ms
788 msReal visitors wait 788 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 3.1 MB in 75 requests
3.1 MBYour homepage downloads 3.1 MB in 75 requests on a phone: media 1.4 MB (1), images 753 KiB (19) and scripts 563 KiB (17). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (51 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.9 g of CO₂ per visit
0.89 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (8 elements)
Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.
Table header text should not be empty (2 elements)
Table header text should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (13 elements).
<td> elements in a large <table> do not have table headers.
<td> elements in a large <table> do not have table headers. (1 element).
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (20 characters)
Your title is only 20 characters: “Santé! Betri vínbúð.”. Between 30 and 65 characters leaves room to say what you do and for whom.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
7 checks passed
Meta description: 118 characters
Your meta description is 118 characters: “Vandvalin vín, bjór, sterkt og vindlar frá bestu framleiðendum heims. Santé er íslensk netverslun með vínum og áfengi.”.
One H1 headline
Your main headline reads: “Santé! Betri vínbúð.”.
Canonical URL set
The canonical URL is https://shop.sante.is/.
Structured data in place
Structured data found: LiquorStore, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://shop.sante.is/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
2%A phone browser shows 1,043 words, but the HTML your server sends has only 22. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
llms.txt published
The site publishes https://shop.sante.is/llms.txt (2 KiB, 11 links), a plain-text guide to the site for AI tools.
Best practices
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://applepay.cdn-apple.com/jsapi/v1.3.2/apple-pay-sdk.js' violates the following Content Securi…”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
48 of 50 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,043 words of copy
The homepage carries about 1,043 words of visible text.
1 checks passed
Opening hours shown
Your opening hours are on the homepage.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
1 cookie set on arrival
1Opening the homepage sets 1 cookie, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sante.is, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify;Shopify Plus
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on sante.is, including 16 speed issues, 2 SEO issues and 7 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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