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sapo.vn website review

Visit site (opens in a new tab)Reviewed 28 October 202636 issues · 87 checks

This review found 36 issues worth fixing on sapo.vn, 11 of them high impact, across 87 checks. The most urgent: google Tag Manager adds 1.6 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.7 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
178 ms139 msMay 9Oct 24146 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026158 ms
May 16, 2026156 ms
May 23, 2026163 ms
May 30, 2026168 ms
Jun 6, 2026170 ms
Jun 13, 2026173 ms
Jun 20, 2026172 ms
Jun 27, 2026172 ms
Jul 4, 2026165 ms
Jul 11, 2026159 ms
Jul 18, 2026152 ms
Jul 25, 2026147 ms
Aug 1, 2026144 ms
Aug 8, 2026143 ms
Aug 15, 2026144 ms
Aug 22, 2026146 ms
Aug 29, 2026151 ms
Sep 5, 2026156 ms
Sep 12, 2026155 ms
Sep 19, 2026156 ms
Sep 26, 2026150 ms
Oct 3, 2026144 ms
Oct 10, 2026147 ms
Oct 17, 2026144 ms
Oct 24, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sapo.vn (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sapo.vn at 0.7 s0.7 s
  2. sapo.vn at 1.4 s1.4 s
  3. sapo.vn at 2.0 s2.0 s
  4. sapo.vn at 2.7 s2.7 s
  5. sapo.vn at 3.4 s3.4 s
  6. sapo.vn at 4.1 s4.1 s
  7. sapo.vn at 4.8 s4.8 s
  8. sapo.vn at 5.5 s5.5 s

Speed

12 to fix37
  • Google Tag Manager adds 1.6 s

    1.6 s

    Google Tag Manager costs a phone 1.6 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Freshchat and Facebook and others), adding 2.6 MB and 2.4 s of main-thread time.

  • Improve image delivery

    650 ms · 1.8 MB

    24 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Reduce unused JavaScript

    1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    750 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Freshchat adds 449 ms

    449 ms

    Freshchat costs a phone 449 ms of main-thread work and 885 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    409 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (409 KiB).

  • Reduce unused CSS

    300 ms · 86 KiB

    About 86 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 287 ms. During a long task the page ignores taps.

  • 2,025 HTML elements

    The page has 2,025 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 246 ms

    246 ms

    Your server sent the HTML in 246 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 29.6 s

    29.6 s

    The page becomes fully interactive after 29.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.4 s

    7.4 s

    Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Nền tảng quản lý bán hàng hợp kênh được sử dụng nhiều nhất …”.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 9.0 s

    9.0 s

    Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 158 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 199 ms

    199 ms

    Real visitors wait 199 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 678 ms

    678 ms

    Real visitors wait 678 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.007

    0.007

    The layout barely moves while loading (CLS 0.007, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 11.1 MB in 169 requests

    11.1 MB

    Your homepage downloads 11.1 MB in 169 requests on a phone: media 4.9 MB (3), images 2.7 MB (69) and scripts 2.6 MB (39). Under 2 MB keeps phones on slow connections fast.

  • 13 images in older formats

    13 images (2.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 14 images below the first screen load straight away

    14 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.1 g of CO₂ per visit

    3.15 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.15 g of CO₂e: 377.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8893
  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (57 elements)

    All page content should be contained by landmarks: 57 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

2 checks passed
  • Every image has alt text

    All 106 images in the HTML carry an alt attribute.

  • 34 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Nền tảng quản lý bán hàng hợp kênh được sử dụng nhiều nhất Việt Nam”.

  • 104 internal links, 63 external

    The homepage links to 104 pages on sapo.vn and 63 external pages.

7 checks passed
  • Meta description: 124 characters

    Your meta description is 124 characters: “Tiên phong công nghệ Headless Commerce & AI, Sapo đem đến trải nghiệm Omnichannel vượt trội cho nhà bán hàng. Khám phá …”.

  • One H1 headline

    Your main headline reads: “Nền tảng Quản lý bán hàng hợp kênh được sử dụng nhiều nhất Việt Nam”.

  • Canonical URL set

    The canonical URL is https://www.sapo.vn/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sapo.vn/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.sapo.vn/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,090 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 7 small tap targets

    7 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,803 words of copy

    The homepage carries about 1,803 words of visible text.

2 checks passed
  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks, 5 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and Cloudflare Web Analytics.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sapo.vn, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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