sargentfarms.ca website review

About 147 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 62 (desktop: 74). Pages that score under 90 lose visitors before the first paint.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

16 images could be 316 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

The page has 2,149 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Klaviyo, rechargecdn.com and Shopify and others), adding 635 KiB and 273 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

3 files are served with short cache lifetimes, so returning visitors download them again (32 KiB).

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FARM-TO-FAMILY FRESH CHICKEN Order Online, Pick Up In-Store…”.

The page becomes fully interactive after 11.7 s. Good is under 3.8 s.

The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

39 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 87 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.0 MB in 314 requests on a phone: other files 1.1 MB (180), images 1,020 KiB (33) and scripts 677 KiB (69). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (47 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 images have no alt text, which hurts accessibility and image search.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 122 pages on sargentfarms.ca and 0 external pages.

https://sargentfarms.ca/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,142 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.