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sassandedge.com website review
Visit site (opens in a new tab)Reviewed 10 November 202630 issues · 88 checks
This review found 30 issues worth fixing on sassandedge.com, 8 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #14,127 of 102,930 reviewed websitesbeats 82%
- #8,850 of 57,283 online storesbeats 79%
- #8,593 of 52,092 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 78 ms |
| May 30, 2026 | 76 ms |
| Jun 6, 2026 | 73 ms |
| Jun 13, 2026 | 72 ms |
| Jun 20, 2026 | 73 ms |
| Jun 27, 2026 | 73 ms |
| Jul 4, 2026 | 76 ms |
| Jul 11, 2026 | 78 ms |
| Jul 18, 2026 | 79 ms |
| Jul 25, 2026 | 81 ms |
| Aug 1, 2026 | 80 ms |
| Aug 8, 2026 | 80 ms |
| Aug 15, 2026 | 80 ms |
| Aug 22, 2026 | 79 ms |
| Aug 29, 2026 | 81 ms |
| Sep 5, 2026 | 85 ms |
| Sep 12, 2026 | 86 ms |
| Sep 19, 2026 | 88 ms |
| Sep 26, 2026 | 86 ms |
| Oct 3, 2026 | 85 ms |
| Oct 10, 2026 | 86 ms |
| Oct 17, 2026 | 87 ms |
| Oct 24, 2026 | 87 ms |
| Oct 31, 2026 | 85 ms |
| Nov 7, 2026 | 81 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.7 s
2.3 s
2.9 s
3.5 s
4.1 s
4.6 s
Speed
Reduce unused JavaScript
1.2 s · 154 KiBAbout 154 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
3,225 HTML elements
The page has 3,225 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
150 ms · 555 KiB13 images could be 555 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
7 third-party services on the page
7 third-party services load with your homepage (Shopify, Klaviyo and nfcube.com and others), adding 1.0 MB and 336 ms of main-thread time.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 745 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 178 ms
178 msShopify costs a phone 178 ms of main-thread work and 628 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 137 ms
137 msKlaviyo costs a phone 137 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Use efficient cache lifetimes
19 KiB9 files are served with short cache lifetimes, so returning visitors download them again (19 KiB).
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.8 s
10.8 sYour largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A styled closet scene with a metal clothing rack holding ma…”.
Time to Interactive: 11.4 s
11.4 sThe page becomes fully interactive after 11.4 s. Good is under 3.8 s.
Speed Index: 5.2 s
5.2 sVisually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 78 ms to 81 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 95 ms
95 msReal visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 475 ms
475 msReal visitors wait 475 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.012
0.012The layout barely moves while loading (CLS 0.012, good is under 0.1).
Total Blocking Time: 24 ms
24 msScripts block the page for only 24 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.4 MB in 255 requests
3.4 MBYour homepage downloads 3.4 MB in 255 requests on a phone: images 1.3 MB (27), other files 856 KiB (96) and scripts 838 KiB (93). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
0327973353_1920x1920_ff26eea4-9be1-4152-8464-8343dd21d280.jp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images in older formats
3 images (193 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.0 g of CO₂ per visit
0.95 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
6 elements use ARIA attributes their role does not allow, which confuses screen readers.
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (7 elements)
Interactive controls must not be nested: 7 elements on the page fail this check, rated serious by axe-core.
ARIA input fields must have an accessible name (1 element)
ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 59 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (11 characters)
Your title is only 11 characters: “Sass & Edge”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
169 internal links, 7 external
The homepage links to 169 pages on sassandedge.com and 7 external pages.
5 checks passed
Meta description: 134 characters
Your meta description is 134 characters: “Sass & Edge is an independent womenswear boutique based in the heart of Winchester. A new and exciting addition to the …”.
Canonical URL set
The canonical URL is https://sassandedge.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://sassandedge.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://sassandedge.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,291 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://sassandedge.com/collections/clothing has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.
6 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 checks passed
Tap targets are thumb-sized
98 of 98 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 556 words of copy
The homepage carries about 556 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “SHOP BY”.
17 calls to action
The homepage has 17 calls to action, for example “Shop By”, “Shop now” and “SHOP NOW”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 4 customer or partner logos and 1 trust badge.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sassandedge.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Ez Terms And Conditions Checkbox · Swym Wishlist Plus · chimpstatic.com · lowfruitsolutions.com · nfcube.com · recovermycart.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on sassandedge.com, including 12 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.