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saturdaysnyc.com.au website review
Visit site (opens in a new tab)Reviewed 10 November 202647 issues · 92 checks
This review found 47 issues worth fixing on saturdaysnyc.com.au, 13 of them high impact, across 92 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #76,915 of 109,206 reviewed websitesbeats 26%
- #48,432 of 61,823 online storesbeats 18%
- #45,597 of 56,389 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 93 ms |
| May 30, 2026 | 103 ms |
| Jun 6, 2026 | 100 ms |
| Jun 13, 2026 | 110 ms |
| Jun 20, 2026 | 125 ms |
| Jun 27, 2026 | 127 ms |
| Jul 4, 2026 | 146 ms |
| Jul 11, 2026 | 127 ms |
| Jul 18, 2026 | 102 ms |
| Jul 25, 2026 | 100 ms |
| Aug 1, 2026 | 99 ms |
| Aug 8, 2026 | 98 ms |
| Aug 15, 2026 | 96 ms |
| Aug 22, 2026 | 104 ms |
| Aug 29, 2026 | 112 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 164 ms |
| Sep 19, 2026 | 158 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 137 ms |
| Oct 10, 2026 | 119 ms |
| Oct 17, 2026 | 128 ms |
| Oct 24, 2026 | 134 ms |
| Oct 31, 2026 | 137 ms |
| Nov 7, 2026 | 231 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.2 s
3.4 s
4.5 s
5.6 s
6.7 s
7.8 s
9.0 s
Speed
Improve image delivery
1.8 s · 367 KiB4 images could be 367 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.
Render-blocking requests
1.2 s14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.8 s
A phone's processor spends 4.8 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, jQuery CDN and Klaviyo and others), adding 2.7 MB and 1.7 s of main-thread time.
Reduce unused JavaScript
150 ms · 914 KiBAbout 914 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Google Tag Manager adds 826 ms
826 msGoogle Tag Manager costs a phone 826 ms of main-thread work and 914 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 260 ms
260 msKlaviyo costs a phone 260 ms of main-thread work and 627 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 316 ms. During a long task the page ignores taps.
Shopify adds 205 ms
205 msShopify costs a phone 205 ms of main-thread work and 966 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
jQuery CDN adds 271 ms
271 msjQuery CDN costs a phone 271 ms of main-thread work and 34 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,818 HTML elements
The page has 1,818 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
150 ms · 172 KiB10 files are served with short cache lifetimes, so returning visitors download them again (172 KiB).
Legacy JavaScript
91 KiBPolyfills for old browsers add 91 KiB JavaScript that modern phones do not need.
Reduce unused CSS
82 KiBAbout 82 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
19 KiB19 KiB could be saved by minifying JavaScript.
Minify CSS
13 KiB13 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 13.1 s
13.1 sYour largest element takes 13.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Saturdays NYC Holiday 2026 new arrivals”.
Time to Interactive: 31.8 s
31.8 sThe page becomes fully interactive after 31.8 s. Good is under 3.8 s.
Speed Index: 15.3 s
15.3 sVisually, the page fills in at 15.3 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 355 ms
355 msReal visitors wait 355 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 88% slower for real visitors
+88%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 93 ms to 231 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 45% slower for real visitors
+45%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 581 ms
581 msScripts block taps and scrolling for 581 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
3 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 738 ms
738 msReal visitors wait 738 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.9 MB in 406 requests
6.9 MBYour homepage downloads 6.9 MB in 406 requests on a phone: images 2.9 MB (22), scripts 2.6 MB (228) and other files 1.0 MB (126). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 1.2 MB together. On a phone connection a single image that size takes seconds.
1 image in older formats
1 image (621 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images far larger than shown
143 KiB2 images are downloaded at several times the size a phone draws them, for example Holiday26_Hero_Flannels_Mobile_1440x2024_667e5ee1-b894-4e8c- at 1,440 px wide, shown at 390 px. Resized copies would save about 143 KiB.
2 images below the first screen load straight away
2 images further down the page (139 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.0 g of CO₂ per visit
1.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.96 g of CO₂e: 235.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Interactive controls must not be nested (11 elements)
Interactive controls must not be nested: 11 elements on the page fail this check, rated serious by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
132 links without text
132 visible links have no text or label, so screen readers cannot say where they go.
All page content should be contained by landmarks (29 elements)
All page content should be contained by landmarks: 29 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Headings skip levels
Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 10 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
345 internal links, 2 external
The homepage links to 345 pages on saturdaysnyc.com.au and 2 external pages.
8 checks passed
Meta description: 123 characters
Your meta description is 123 characters: “Saturdays NYC is a global lifestyle brand blending culture and design. Explore our latest collections and stores worldw…”.
One H1 headline
Your main headline reads: “Saturdays NYC”.
Title: 43 characters
Your title is a healthy 43 characters: “Saturdays NYC | Lifestyle, Culture & Design”.
Canonical URL set
The canonical URL is https://www.saturdaysnyc.com.au/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.saturdaysnyc.com.au/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
Opted out of AI training for 2 crawlers
robots.txt blocks GPTBot and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (841 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.saturdaysnyc.com.au/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.saturdaysnyc.com.au/collections/mens-tops and https://www.saturdaysnyc.com.au/collections/category-mens-tops all use the title “Men's Tops | Saturdays NYC”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages without a meta description
https://www.saturdaysnyc.com.au/collections/holiday-26, https://www.saturdaysnyc.com.au/collections/champion-for-saturdays and https://www.saturdaysnyc.com.au/collections/womens-new-arrivals have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 122 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
38 small tap targets
38 of 153 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 574 words of copy
The homepage carries about 574 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “SHOP ALL”.
17 calls to action
The homepage has 17 calls to action, for example “Shop All Tops”, “Shop All Bottoms” and “Shop By”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at saturdaysnyc.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Geo Pro Geolocation · Klaviyo Email Marketing Sms · Instafeed · Swap Global · Easylocation · Givy
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on saturdaysnyc.com.au, including 24 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.