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saunaones.com website review

Visit site (opens in a new tab)Reviewed 10 November 202638 issues · 86 checks

This review found 38 issues worth fixing on saunaones.com, 11 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s1.7 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.9 s
May 30, 20263.8 s
Jun 6, 20263.7 s
Jun 13, 20263.7 s
Jun 20, 20263.4 s
Jun 27, 20263.4 s
Jul 4, 20263.6 s
Jul 11, 20263.5 s
Jul 18, 20263.6 s
Jul 25, 20263.5 s
Aug 1, 20263.3 s
Aug 8, 20263.4 s
Aug 15, 20263.4 s
Aug 22, 20263.7 s
Aug 29, 20263.8 s
Sep 5, 20263.7 s
Sep 12, 20263.7 s
Sep 19, 20263.4 s
Sep 26, 20263.1 s
Oct 3, 20262.8 s
Oct 10, 20262.2 s
Oct 17, 20262.0 s
Oct 24, 20262.1 s
Oct 31, 20262.0 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
142 ms101 msMay 23Nov 7124 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026111 ms
May 30, 2026114 ms
Jun 6, 2026120 ms
Jun 13, 2026121 ms
Jun 20, 2026112 ms
Jun 27, 2026111 ms
Jul 4, 2026112 ms
Jul 11, 2026112 ms
Jul 18, 2026113 ms
Jul 25, 2026113 ms
Aug 1, 2026112 ms
Aug 8, 2026106 ms
Aug 15, 2026112 ms
Aug 22, 2026118 ms
Aug 29, 2026128 ms
Sep 5, 2026130 ms
Sep 12, 2026137 ms
Sep 19, 2026131 ms
Sep 26, 2026123 ms
Oct 3, 2026127 ms
Oct 10, 2026112 ms
Oct 17, 2026111 ms
Oct 24, 2026128 ms
Oct 31, 2026129 ms
Nov 7, 2026124 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of saunaones.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. saunaones.com at 0.9 s0.9 s
  2. saunaones.com at 1.9 s1.9 s
  3. saunaones.com at 2.8 s2.8 s
  4. saunaones.com at 3.7 s3.7 s
  5. saunaones.com at 4.6 s4.6 s
  6. saunaones.com at 5.6 s5.6 s
  7. saunaones.com at 6.5 s6.5 s
  8. saunaones.com at 7.4 s7.4 s

Speed

13 to fix73
  • Render-blocking requests

    1.1 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Improve image delivery

    550 ms · 739 KiB

    12 images could be 739 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (loox.io, Shopify and Hexton and others), adding 2.8 MB and 893 ms of main-thread time.

  • Reduce unused JavaScript

    1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    570 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (570 KiB).

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • loox.io adds 263 ms

    263 ms

    loox.io costs a phone 263 ms of main-thread work and 671 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hexton adds 192 ms

    192 ms

    Hexton costs a phone 192 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 255 ms

    255 ms

    Shopify costs a phone 255 ms of main-thread work and 476 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,831 HTML elements

    The page has 2,831 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 253 ms. During a long task the page ignores taps.

  • xcottons.com adds 122 ms

    122 ms

    xcottons.com costs a phone 122 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 46 KiB

    About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 23.3 s

    23.3 s

    The page becomes fully interactive after 23.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.7 s

    4.7 s

    Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Load video:”.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 398 ms

    398 ms

    Scripts block taps and scrolling for 398 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 3.5 s

    3.5 s

    Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 111 ms to 124 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 48% faster for real visitors

    -48%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 5.1 MB in 313 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 313 requests on a phone: scripts 2.2 MB (115), images 1.8 MB (45) and other files 823 KiB (114). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    1a76b122-babd-47dd-9955-f5345398e63f.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 8 images in older formats

    8 images (503 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 173.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8890
  • 5 buttons without a name

    5 buttons have no accessible name, so screen readers announce just “button”.

  • ARIA commands must have an accessible name (17 elements)

    ARIA commands must have an accessible name: 17 elements on the page fail this check, rated serious by axe-core.

  • Interactive controls must not be nested (6 elements)

    Interactive controls must not be nested: 6 elements on the page fail this check, rated serious by axe-core.

  • 47 images without alt text

    47 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9297
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 235 internal links, 17 external

    The homepage links to 235 pages on saunaones.com and 17 external pages.

7 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “Discover our exquisite handcrafted indoor and outdoor saunas. Experience the ultimate relaxation with customizable desi…”.

  • One H1 headline

    Your main headline reads: “Saunaones”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Saunaones Official Site - Buy Outdoor Saunas Online”.

  • Canonical URL set

    The canonical URL is https://www.saunaones.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.saunaones.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,205 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.saunaones.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 14 pages without a meta description

    https://www.saunaones.com/collections/hot-sale, https://www.saunaones.com/collections/traditional-saunas, https://www.saunaones.com/collections/barrel-sauna, https://www.saunaones.com/collections/cabin-sauna, https://www.saunaones.com/collections/barrel-sauna-1 and https://www.saunaones.com/collections/infrared-sauna-room and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 2 broken images

    2 images failed to load on a phone, for example https://www.saunaones.com/.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to fetch”.

2 checks passed
  • Tap targets are thumb-sized

    5 of 6 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 151 words

    The homepage has only about 151 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact Saunaones” and “Contact information”.

  • 5 short forms

    5 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 411 testimonial or review blocks, 40 customer or partner logos, a star rating, 1 trust badge and “TRUSTED BY 10,000+ CUSTOMERS”.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at saunaones.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Inbox · King Product Options · Ymq Product Options · Simprosys Google Shopping Feed · Xcotton Guard · loox.io · herokuapp.com · hextom.com · oceanpayment.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 38 issues on saunaones.com, including 20 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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