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savanta.com website review
Visit site (opens in a new tab)Reviewed 1 November 202634 issues · 86 checks
This review found 34 issues worth fixing on savanta.com, 15 of them high impact, across 86 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.9 s |
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 3.1 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 128 ms |
| May 16, 2026 | 122 ms |
| May 23, 2026 | 129 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 111 ms |
| Jun 13, 2026 | 114 ms |
| Jun 20, 2026 | 111 ms |
| Jun 27, 2026 | 116 ms |
| Jul 4, 2026 | 124 ms |
| Jul 11, 2026 | 121 ms |
| Jul 18, 2026 | 128 ms |
| Jul 25, 2026 | 126 ms |
| Aug 1, 2026 | 122 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 113 ms |
| Aug 22, 2026 | 112 ms |
| Aug 29, 2026 | 109 ms |
| Sep 5, 2026 | 116 ms |
| Sep 12, 2026 | 116 ms |
| Sep 19, 2026 | 116 ms |
| Sep 26, 2026 | 122 ms |
| Oct 3, 2026 | 125 ms |
| Oct 10, 2026 | 123 ms |
| Oct 17, 2026 | 121 ms |
| Oct 24, 2026 | 112 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Avoid multiple page redirects
9.8 sThe page goes through 2 redirects before it starts loading, costing about 9.8 s. Link and advertise the final URL directly.
Reduce unused JavaScript
3.5 s · 516 KiBAbout 516 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.
Render-blocking requests
1.8 s24 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
4.1 MB10 images could be 4.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, Civic and Unpkg and others), adding 1,003 KiB and 1.1 s of main-thread time.
Google Tag Manager adds 915 ms
915 msGoogle Tag Manager costs a phone 915 ms of main-thread work and 711 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
300 ms · 13 KiB1 file is served with short cache lifetimes, so returning visitors download them again (13 KiB).
1,595 HTML elements
The page has 1,595 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 237 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 11 KiB11 KiB could be saved by minifying JavaScript.
Document request latency
50 msThe HTML itself could arrive about 50 ms sooner: redirects, a slow server response or missing compression delay everything after it.
Legacy JavaScript
39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 42.6 s
42.6 sYour largest element takes 42.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 44.9 s
44.9 sThe page becomes fully interactive after 44.9 s. Good is under 3.8 s.
Speed Index: 12.2 s
12.2 sVisually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 6.0 s
6.0 sThe first text or image appears after 6.0 s on a phone. Good is under 1.8 s.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 979 ms
979 msReal visitors wait 979 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 466 ms
466 msScripts block taps and scrolling for 466 ms in total while the page loads. Good is under 200 ms.
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 128 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 109 ms
109 msReal visitors wait 109 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 14.6 MB in 226 requests
14.6 MBYour homepage downloads 14.6 MB in 226 requests on a phone: images 12.5 MB (96), scripts 1.6 MB (59) and fonts 231 KiB (5). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 2.5 MB together. On a phone connection a single image that size takes seconds.
6 images far larger than shown
630 KiB6 images are downloaded at several times the size a phone draws them, for example Pandora-Relocation-isolate-1.0.png.webp at 1,360 px wide, shown at 396 px. Resized copies would save about 630 KiB.
9 images below the first screen load straight away
9 images further down the page (4.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.1 g of CO₂ per visit
4.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.13 g of CO₂e: 495.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 90 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
50 links with vague text
50 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
176 internal links, 7 external
The homepage links to 176 pages on savanta.com and 7 external pages.
6 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Savanta offer best in class B2B & B2C Market Research services across the UK & internationally. We can help your Compan…”.
One H1 headline
Your main headline reads: “Home”.
Title: 33 characters
Your title is a healthy 33 characters: “B2B & B2C Market Research Company”.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://savanta.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://savanta.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,748 words), so crawlers that don't run JavaScript still read it.
Other pages
2 linked pages are broken
Your homepage links to https://savanta.com/staff/sue-lewis and https://savanta.com/staff/olly-wright, which answer with an error. Visitors hit a dead end and search engines drop them.
2 pages without a meta description
https://savanta.com/knowledge-centre/view/is-your-business-on-the-right-digital-platform-a-northern-irish-perspective and https://savanta.com/knowledge-centre/view/how-to-consult-with-local-residents-and-businesses have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 125 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
21 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 35 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,008 words of copy
The homepage carries about 1,008 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get in touch” and “Download the report”.
41 calls to action
The homepage has 41 calls to action, for example “Contact”, “Contact us” and “Get in touch”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, HubSpot and LinkedIn Insight.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at savanta.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on savanta.com, including 19 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.