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savetheduck.com website review

Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 82 checks

This review found 31 issues worth fixing on savetheduck.com, 11 of them high impact, across 82 checks. The most urgent: page weight: 14.2 MB in 353 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s951 msMay 23Nov 71.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.6 s
Jul 25, 20261.5 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Nov 7, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
103 ms77 msMay 23Nov 787 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202688 ms
May 30, 202680 ms
Jun 6, 202683 ms
Jun 13, 202681 ms
Jun 20, 202683 ms
Jun 27, 202693 ms
Jul 4, 202696 ms
Jul 11, 202696 ms
Jul 18, 202696 ms
Jul 25, 202691 ms
Aug 1, 202688 ms
Aug 8, 202688 ms
Aug 15, 202688 ms
Aug 22, 202688 ms
Aug 29, 202697 ms
Sep 5, 2026100 ms
Sep 12, 202699 ms
Sep 19, 202697 ms
Sep 26, 202692 ms
Oct 3, 202688 ms
Oct 10, 202687 ms
Oct 17, 202687 ms
Oct 24, 202687 ms
Oct 31, 202687 ms
Nov 7, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of savetheduck.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. savetheduck.com at 0.4 s0.4 s
  2. savetheduck.com at 0.8 s0.8 s
  3. savetheduck.com at 1.1 s1.1 s
  4. savetheduck.com at 1.5 s1.5 s
  5. savetheduck.com at 1.9 s1.9 s
  6. savetheduck.com at 2.3 s2.3 s
  7. savetheduck.com at 2.6 s2.6 s
  8. savetheduck.com at 3.0 s3.0 s

Speed

7 to fix75
  • Render-blocking requests

    1.4 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (iubenda, Shopify and Klaviyo and others), adding 2.7 MB and 739 ms of main-thread time.

  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    300 ms · 350 KiB

    5 images could be 350 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused JavaScript

    581 KiB

    About 581 KiB of JavaScript is downloaded but never used on this page.

  • Shopify adds 104 ms

    104 ms

    Shopify costs a phone 104 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 50 KiB

    About 50 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 119 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    51 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (51 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 35 ms

    35 ms

    Your server sent the HTML in 35 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 19.9 s

    19.9 s

    The page becomes fully interactive after 19.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.5 s

    4.5 s

    Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “A person stands among towering, jagged ice formations in a …”.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 88 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 86 ms

    86 ms

    Real visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 518 ms

    518 ms

    Real visitors wait 518 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 33% faster for real visitors

    -33%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 155 ms

    155 ms

    Scripts block the page for only 155 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 14.2 MB in 353 requests

    14.2 MB

    Your homepage downloads 14.2 MB in 353 requests on a phone: media 8.9 MB (2), images 2.4 MB (23) and scripts 1.6 MB (102). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    1C_HERO_MOBILE_acb32e57-0910-4ecc-a215-9a4ef2e1558f.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 4.0 g of CO₂ per visit

    4.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.04 g of CO₂e: 484.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9390
  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 17 links without text

    17 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 6974
  • Blocked from indexing

    Google's crawler is blocked from indexing this page.

  • Canonical points to another host

    Your canonical URL points to savetheduck.com, not us.savetheduck.com, so Google may credit that host instead.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.savetheduck.com)”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 191 internal links, 17 external

    The homepage links to 191 pages on savetheduck.com and 17 external pages.

5 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Visit the official Save The Duck website and discover the men's and women's collections. Puffers and other sporty and e…”.

  • One H1 headline

    Your main headline reads: “Save The Duck | Piumini Eleganti Uomo e Donna Animal Free”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Save The Duck: Men's and Women's Puffers | Official Store”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://us.savetheduck.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (689 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://us.savetheduck.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 1 linked page hidden from search

    https://us.savetheduck.com/collections/baby is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 11 pages without a meta description

    https://us.savetheduck.com/pages/newsletter, https://us.savetheduck.com/collections/fw26-woman, https://us.savetheduck.com/collections/fw26-man, https://us.savetheduck.com/collections/fw26-girl, https://us.savetheduck.com/collections/fw26-boy and https://us.savetheduck.com/collections/accessories-fw and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 104 small tap targets

    104 of 141 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 467 words of copy

    The homepage carries about 467 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Kids” and “Sign up & get 10% off your first order”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Sign up & get 10% off your first order”, “Shop Kids” and “SHOP NOW”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at savetheduck.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Employees
170
Headquarters
Cologno Monzese

Upkeep, stack, hiring and company data from programmable.info

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