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scala.com website review
Visit site (opens in a new tab)Reviewed 2 November 202638 issues · 100 checks
This review found 38 issues worth fixing on scala.com, 18 of them high impact, across 100 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.3 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 6, 2026 | 116 ms |
| Jun 13, 2026 | 131 ms |
| Jun 20, 2026 | 131 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 121 ms |
| Jul 11, 2026 | 120 ms |
| Jul 18, 2026 | 127 ms |
| Oct 31, 2026 | 160 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.7 s · 619 KiBAbout 619 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.
Render-blocking requests
2.4 s19 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
900 ms · 3.9 MB14 images could be 3.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Hotjar and others), adding 1.2 MB and 1.1 s of main-thread time.
Use efficient cache lifetimes
900 ms · 234 KiB9 files are served with short cache lifetimes, so returning visitors download them again (234 KiB).
Google Tag Manager adds 767 ms
767 msGoogle Tag Manager costs a phone 767 ms of main-thread work and 756 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
300 ms · 72 KiB72 KiB could be saved by minifying JavaScript.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 242 ms. During a long task the page ignores taps.
Minify CSS
150 ms · 11 KiB11 KiB could be saved by minifying CSS.
Reduce unused CSS
65 KiBAbout 65 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 1.0 s of it running JavaScript. That is comfortably low.
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.5 s
3.5 sReal visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.1 s
2.1 sReal visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 22.9 s
22.9 sYour largest element takes 22.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 23.9 s
23.9 sThe page becomes fully interactive after 23.9 s. Good is under 3.8 s.
Speed Index: 9.8 s
9.8 sVisually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 661 ms
661 msScripts block taps and scrolling for 661 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.5 s
3.5 sReal visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
14 images without width and height
14 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 116 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 169 ms
169 msReal visitors wait 169 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Largest content (LCP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.9 MB in 81 requests
5.9 MBYour homepage downloads 5.9 MB in 81 requests on a phone: images 4.4 MB (21), scripts 1.3 MB (24) and stylesheets 103 KiB (16). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 2.1 MB together. On a phone connection a single image that size takes seconds.
11 images far larger than shown
2.5 MB11 images are downloaded at several times the size a phone draws them, for example Sebastian-Kryh-3-1.png at 1,474 px wide, shown at 338 px. Resized copies would save about 2.5 MB.
13 images in older formats
13 images (4.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.7 g of CO₂ per visit
1.66 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.66 g of CO₂e: 199.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA commands must have an accessible name (1 element)
ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
12 links with vague text
12 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
90 internal links, 9 external
The homepage links to 90 pages on scala.com and 9 external pages.
8 checks passed
Meta description: 137 characters
Your meta description is 137 characters: “Scala IXM Platform helps certified partners connect digital signage, content, data and in-store media across complex re…”.
One H1 headline
Your main headline reads: “Discover Digital Signage Solutions for You”.
Title: 58 characters
Your title is a healthy 58 characters: “Scala | Enterprise-grade IXM Platform for global retailers”.
Canonical URL set
The canonical URL is https://www.scala.com/en/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://scala.com/en/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (773 words), so crawlers that don't run JavaScript still read it.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /en/industries, whose canonical is /ca/industries. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
12 small tap targets
12 of 56 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://scala.com/wp-content/plugins/complianz-gdpr/assets/css/cookieblocker.min.css?ver=1…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (scala.com).
Valid certificate (38 days left)
The certificate from Google Trust Services · WE1 verifies for scala.com and is valid for another 38 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://scala.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors.
Domain and trust
No CAA record
scala.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
scala.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 32 years old
32 yearsscala.com was registered in Mar 1994 through Abion AB. An established domain carries more trust with email providers and search engines.
Registered until Mar 2032
scala.com is registered until Mar 2032.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 267 words of copy
The homepage carries about 267 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT”.
3 calls to action
The homepage has 3 calls to action, for example “Contact us”, “Contact” and “Contact Us”.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be scala.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:amazonses.com include:aspmx.pardot.com include:spf.protection.outlook.com ~all”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- The footer still says © 2025.
Stack
- CMS
- WordPress
- Framework
- Vue.js
- Analytics
- Google Tag Manager | Hotjar
- Hosting
- Blix Solutions AS
Company
- Founded
- 1987
- Headquarters
- Malvern
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on scala.com, including 18 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.