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scandinavianbiolabs.com website review

Visit site (opens in a new tab)Reviewed 10 November 202634 issues · 85 checks

This review found 34 issues worth fixing on scandinavianbiolabs.com, 14 of them high impact, across 85 checks. The most urgent: mobile performance score: 43. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Scandinavian Biolabs

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s1.8 sMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.0 s
May 30, 20262.9 s
Jun 6, 20263.0 s
Jun 13, 20262.9 s
Jun 20, 20263.0 s
Jun 27, 20263.0 s
Jul 4, 20262.9 s
Jul 11, 20262.8 s
Jul 18, 20262.7 s
Jul 25, 20262.6 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.3 s
Sep 19, 20262.2 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20261.9 s
Oct 31, 20262.0 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
222 ms171 msMay 23Nov 7216 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026180 ms
May 30, 2026187 ms
Jun 6, 2026191 ms
Jun 13, 2026195 ms
Jun 20, 2026197 ms
Jun 27, 2026194 ms
Jul 4, 2026194 ms
Jul 11, 2026188 ms
Jul 18, 2026181 ms
Jul 25, 2026179 ms
Aug 1, 2026177 ms
Aug 8, 2026179 ms
Aug 15, 2026180 ms
Aug 22, 2026180 ms
Aug 29, 2026186 ms
Sep 5, 2026189 ms
Sep 12, 2026196 ms
Sep 19, 2026203 ms
Sep 26, 2026205 ms
Oct 3, 2026209 ms
Oct 10, 2026212 ms
Oct 17, 2026213 ms
Oct 24, 2026213 ms
Oct 31, 2026213 ms
Nov 7, 2026216 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of scandinavianbiolabs.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. scandinavianbiolabs.com at 0.5 s0.5 s
  2. scandinavianbiolabs.com at 0.9 s0.9 s
  3. scandinavianbiolabs.com at 1.4 s1.4 s
  4. scandinavianbiolabs.com at 1.9 s1.9 s
  5. scandinavianbiolabs.com at 2.4 s2.4 s
  6. scandinavianbiolabs.com at 2.8 s2.8 s
  7. scandinavianbiolabs.com at 3.3 s3.3 s
  8. scandinavianbiolabs.com at 3.8 s3.8 s

Speed

11 to fix43
  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.6 s

    A phone's processor spends 9.6 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,406 HTML elements

    The page has 3,406 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 1.4 MB

    27 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, TikTok and Klaviyo and others), adding 1.1 MB and 1.4 s of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 1.0 MB

    26 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

  • Reduce unused JavaScript

    150 ms · 756 KiB

    About 756 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    750 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 583 ms. During a long task the page ignores taps.

  • Facebook adds 271 ms

    271 ms

    Facebook costs a phone 271 ms of main-thread work and 217 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • TikTok adds 268 ms

    268 ms

    TikTok costs a phone 268 ms of main-thread work and 158 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    97 KiB

    Polyfills for old browsers add 97 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    17 KiB

    17 KiB JavaScript is shipped twice across bundles.

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 72 ms

    72 ms

    Your server sent the HTML in 72 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 25.4 s

    25.4 s

    The page becomes fully interactive after 25.4 s. Good is under 3.8 s.

  • Total Blocking Time: 1.9 s

    1.9 s

    Scripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 4.6 s

    4.6 s

    Your largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 221 ms

    221 ms

    Real visitors wait 221 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Cumulative Layout Shift: 0.175

    0.175

    The layout shifts by 0.175 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 180 ms to 216 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 460 ms

    460 ms

    Real visitors wait 460 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 34% faster for real visitors

    -34%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 4.9 MB in 302 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 302 requests on a phone: scripts 2.2 MB (115), images 1.6 MB (67) and other files 698 KiB (105). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 165.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8789
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10078
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (90 characters)

    Your title is 90 characters, so Google will cut it off around 60: “Natural Hair With Bio-Pilixin® Formula | Scandinavian Biolabs – Scandinavian Biolabs | COM”.

  • Meta description is long (243 characters)

    Your meta description is 243 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 83 internal links, 9 external

    The homepage links to 83 pages on scandinavianbiolabs.com and 9 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://scandinavianbiolabs.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, CollectionPage, ImageObject, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://cdn.shopify.com/s/files/1/0277/3201/7249/t/66/assets/sitemap_hreflang_com_static.xml?v=112282674009247941721761572543.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,931 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://scandinavianbiolabs.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://scandinavianbiolabs.com/collections/hair-growth-products-for-men has no meta description, so Google writes the search snippet from whatever text it finds.

  • 11 pages without an H1

    https://scandinavianbiolabs.com/pages/blogs, https://scandinavianbiolabs.com/pages/help-center, https://scandinavianbiolabs.com/pages/money-back-guarantee, https://scandinavianbiolabs.com/pages/hair-advisors, https://scandinavianbiolabs.com/pages/hair-quiz and https://scandinavianbiolabs.com/products/bio-pilixin-serum-for-men and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Unable to process event: init,[object Object]”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    26 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 2,233 words of copy

    The homepage carries about 2,233 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 29 calls to action

    The homepage has 29 calls to action, for example “Shop Men”, “Shop Women” and “Shop Now”.

  • 7 short forms

    7 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, a star rating, 4 trust badges and “8,000+ reviews”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Klaviyo, Meta Pixel, Microsoft Ads and Microsoft Clarity and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at scandinavianbiolabs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · 3d Seasonal Effects · Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Yotpo Product Reviews · Password Lock Pages · Triplewhale · Optimonk Popup Cro A B Test · Yoast Seo · Gdpr Cookie Consent · Stape Remix · Sbl Discounts · rechargecdn.com · dyn-rev.app · rakutenadvertising.io · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Copenhagen

Upkeep, stack, hiring and company data from programmable.info

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