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scf.com.au website review
Visit site (opens in a new tab)Reviewed 25 October 202639 issues · 85 checks
This review found 39 issues worth fixing on scf.com.au, 18 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.1 s |
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 178 ms |
| May 9, 2026 | 176 ms |
| May 16, 2026 | 175 ms |
| May 23, 2026 | 186 ms |
| May 30, 2026 | 186 ms |
| Jun 6, 2026 | 181 ms |
| Jun 13, 2026 | 188 ms |
| Jun 20, 2026 | 184 ms |
| Jun 27, 2026 | 184 ms |
| Jul 4, 2026 | 189 ms |
| Jul 11, 2026 | 184 ms |
| Jul 18, 2026 | 182 ms |
| Jul 25, 2026 | 194 ms |
| Aug 1, 2026 | 203 ms |
| Aug 8, 2026 | 207 ms |
| Aug 15, 2026 | 211 ms |
| Aug 22, 2026 | 216 ms |
| Aug 29, 2026 | 217 ms |
| Sep 5, 2026 | 222 ms |
| Sep 12, 2026 | 234 ms |
| Sep 19, 2026 | 244 ms |
| Sep 26, 2026 | 244 ms |
| Oct 3, 2026 | 262 ms |
| Oct 10, 2026 | 262 ms |
| Oct 17, 2026 | 254 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
9.3 s · 2.6 MB78 files are served with short cache lifetimes, so returning visitors download them again (2.6 MB).
Improve image delivery
3.6 s · 1.6 MB19 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.6 s faster on a phone.
Reduce unused JavaScript
4.3 s · 805 KiBAbout 805 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.
Render-blocking requests
1.5 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Mobile performance score: 31
31/100Your mobile performance score is 31 (desktop: 62). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.3 s
A phone's processor spends 7.3 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,752 HTML elements
The page has 4,752 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Hotjar and Facebook and others), adding 1.5 MB and 1.9 s of main-thread time.
Google Tag Manager adds 705 ms
705 msGoogle Tag Manager costs a phone 705 ms of main-thread work and 543 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hotjar adds 611 ms
611 msHotjar costs a phone 611 ms of main-thread work and 252 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 488 ms. During a long task the page ignores taps.
Facebook adds 403 ms
403 msFacebook costs a phone 403 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
350 ms · 12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
Duplicated JavaScript
350 ms · 2 KiB2 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 350 ms faster on a phone.
LiveChat adds 69 ms
69 msLiveChat costs a phone 69 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Phones get a much slower page than desktops
Desktop scores 62 but mobile only 31. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 45 ms
45 msYour server sent the HTML in 45 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 33.0 s
33.0 sYour largest element takes 33.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SCF Site Amenities”.
Speed Index: 17.4 s
17.4 sVisually, the page fills in at 17.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 33.7 s
33.7 sThe page becomes fully interactive after 33.7 s. Good is under 3.8 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 4.4 s
4.4 sThe first text or image appears after 4.4 s on a phone. Good is under 1.8 s.
Real-user INP: 274 ms
274 msReal visitors wait 274 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.17
0.17For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.
Tap response (INP) got 46% slower for real visitors
+46%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 178 ms to 254 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.0 MB in 133 requests
7.0 MBYour homepage downloads 7.0 MB in 133 requests on a phone: images 4.1 MB (36), scripts 2.1 MB (55) and fonts 363 KiB (10). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
scf-container-dark.png weighs 683 KiB. On a phone connection a single image that size takes seconds.
17 images in older formats
17 images (2.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.0 g of CO₂ per visit
1.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.98 g of CO₂e: 237.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
45 text elements with low contrast
45 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
8 links with vague text
8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
163 internal links, 8 external
The homepage links to 163 pages on scf.com.au and 8 external pages.
6 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Looking to hire or buy quality shipping containers? SCF has a wide range of containers in various sizes to suit your ne…”.
Title: 52 characters
Your title is a healthy 52 characters: “SCF | Storage & Shipping Containers - Australia Wide”.
Canonical URL set
The canonical URL is https://scf.com.au/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://scf.com.au/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,318 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://scf.com.au/llms.txt (11 KiB, 64 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
https://scf.com.au/get-a-quote has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
24 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 741 words of copy
The homepage carries about 741 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more” and “Get a Quote”.
9 calls to action
The homepage has 9 calls to action, for example “Learn more”, “Contact us” and “Get a Quote”.
2 short forms
2 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks and 2 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies, 4 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at scf.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager | Hotjar
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on scf.com.au, including 26 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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