scharffenberger.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user LCP: 3.9 s

  3.9 s

  Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

• Real-user INP: 412 ms

  412 ms

  Real visitors wait 412 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Real-user CLS: 0.15

  0.15

  For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.

• Largest content (LCP) got 59% slower for real visitors

  +59%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Real-user FCP: 2.5 s

  2.5 s

  Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

• Real-user TTFB: 1.5 s

  1.5 s

  Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

• Page weight: 5.8 MB

  5.8 MB

  Your homepage downloads 5.8 MB on a phone, 1.1 MB of it images (19%). Under 2 MB keeps phones on slow connections fast.

• 1 image in older formats

  1 image (102 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• About 1.6 g of CO₂ per visit

  1.64 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.64 g of CO₂e: 196.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 1 button without a name

  1 button has no accessible name, so screen readers announce just “button”.

  Elements (1)

• 11 text elements with low contrast

  11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• 9 tap targets too small

  9 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• All page content should be contained by landmarks (3 elements)

  All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• No main landmark

  The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  Elements (1)

• Users should be able to zoom and scale the text up to 500% (1 element)

  Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• Open Graph partly set

  Open Graph is missing og:title, so shared links fall back to guesses.

  View source

• No X (Twitter) card tag

  No twitter:card tag. X falls back to Open Graph, which is incomplete here.

• 45 internal links, 5 external

  The homepage links to 45 pages on scharffenberger.com and 5 external pages.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  View source

• Parts of the site are closed to 6 AI crawlers

  Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

• No llms.txt

  There is no https://www.harryanddavid.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 1 linked page is broken

  Your homepage links to https://www.harryanddavid.com/articles/food-drink/belgian-chocolate, which answers with an error. Visitors hit a dead end and search engines drop it.

  Elements (1)

• 8 pages without a title

  https://www.harryanddavid.com/h/scharffen-berger/all, https://www.harryanddavid.com/h/scharffen-berger/boxes, https://www.harryanddavid.com/h/scharffen-berger/best-sellers, https://www.harryanddavid.com/h/scharffen-berger/baking, https://www.harryanddavid.com/h/chocolates-sweets-candy/chocolate-boxes-bars and https://www.harryanddavid.com/h/chocolates-sweets-candy/simply-chocolate and 2 others have no <title>, so Google invents the link text in results.

  Elements (8)

• 8 pages without a meta description

  https://www.harryanddavid.com/h/scharffen-berger/all, https://www.harryanddavid.com/h/scharffen-berger/boxes, https://www.harryanddavid.com/h/scharffen-berger/best-sellers, https://www.harryanddavid.com/h/scharffen-berger/baking, https://www.harryanddavid.com/h/chocolates-sweets-candy/chocolate-boxes-bars and https://www.harryanddavid.com/h/chocolates-sweets-candy/simply-chocolate and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (8)

• 10 pages without an H1

  /, https://www.harryanddavid.com/h/chocolates-sweets-candy, https://www.harryanddavid.com/h/scharffen-berger/all, https://www.harryanddavid.com/h/scharffen-berger/boxes, https://www.harryanddavid.com/h/scharffen-berger/best-sellers and https://www.harryanddavid.com/h/scharffen-berger/baking and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 8 pages with very little text

  https://www.harryanddavid.com/h/scharffen-berger/all, https://www.harryanddavid.com/h/scharffen-berger/boxes, https://www.harryanddavid.com/h/scharffen-berger/best-sellers, https://www.harryanddavid.com/h/scharffen-berger/baking, https://www.harryanddavid.com/h/chocolates-sweets-candy/chocolate-boxes-bars and https://www.harryanddavid.com/h/chocolates-sweets-candy/simply-chocolate and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

• 2 broken images

  2 images failed to load on a phone, for example https://iqyioj.harryanddavid.com/g/uids?pld=SjHd7jX_dlWgChd7JwJozkk-Ji4hrJ7Q651uAlLVKuU61EwFj8DdY75GAmDU6D1c8ZyNH5JDK47KZO39lU2do2emBdbtoGwBd-zXoZyAJFnO6YOZRQj_KX2rDfxFMgX114_APuUWG71RBPxhP1ez-BNROmSV.

• 3 small tap targets

  3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 5 JavaScript errors while loading

  5 errors were logged to the browser console while the page loaded, for example “[object Object]”.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No form on the homepage

  There is no form on the homepage, so every lead has to click through to another page first.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 264 words of copy

  The homepage carries about 264 words of visible text.

• 13 trackers load before any consent

  13

  Before a visitor clicks anything, the page loads Amplitude, Criteo, FullStory, Google Ads and Google Tag Manager and 8 mores (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.

• 45 cookies set on arrival

  45

  Opening the homepage sets 45 cookies, 2 of them by other companies (measured from a US location before any click).

• 72 other companies contacted

  Loading the homepage contacts 72 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.