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schiaparelli.com website review
Visit site (opens in a new tab)Reviewed 5 November 202627 issues · 81 checks
This review found 27 issues worth fixing on schiaparelli.com, 9 of them high impact, across 81 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #4,693 of 95,344 reviewed websitesbeats 93%
- #2,470 of 51,383 online storesbeats 93%
- #2,394 of 46,492 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 830 ms |
| May 23, 2026 | 829 ms |
| May 30, 2026 | 822 ms |
| Jun 6, 2026 | 830 ms |
| Jun 13, 2026 | 825 ms |
| Jun 20, 2026 | 837 ms |
| Jun 27, 2026 | 843 ms |
| Jul 4, 2026 | 876 ms |
| Jul 11, 2026 | 856 ms |
| Jul 18, 2026 | 847 ms |
| Jul 25, 2026 | 846 ms |
| Aug 1, 2026 | 851 ms |
| Aug 8, 2026 | 874 ms |
| Aug 15, 2026 | 892 ms |
| Aug 22, 2026 | 914 ms |
| Aug 29, 2026 | 908 ms |
| Sep 5, 2026 | 911 ms |
| Sep 12, 2026 | 919 ms |
| Sep 19, 2026 | 905 ms |
| Sep 26, 2026 | 895 ms |
| Oct 3, 2026 | 885 ms |
| Oct 10, 2026 | 855 ms |
| Oct 17, 2026 | 856 ms |
| Oct 24, 2026 | 849 ms |
| Oct 31, 2026 | 847 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 58 ms |
| May 23, 2026 | 59 ms |
| May 30, 2026 | 60 ms |
| Jun 6, 2026 | 61 ms |
| Jun 13, 2026 | 60 ms |
| Jun 20, 2026 | 60 ms |
| Jun 27, 2026 | 60 ms |
| Jul 4, 2026 | 60 ms |
| Jul 11, 2026 | 61 ms |
| Jul 18, 2026 | 61 ms |
| Jul 25, 2026 | 62 ms |
| Aug 1, 2026 | 62 ms |
| Aug 8, 2026 | 62 ms |
| Aug 15, 2026 | 62 ms |
| Aug 22, 2026 | 62 ms |
| Aug 29, 2026 | 61 ms |
| Sep 5, 2026 | 61 ms |
| Sep 12, 2026 | 61 ms |
| Sep 19, 2026 | 61 ms |
| Sep 26, 2026 | 61 ms |
| Oct 3, 2026 | 61 ms |
| Oct 10, 2026 | 61 ms |
| Oct 17, 2026 | 62 ms |
| Oct 24, 2026 | 62 ms |
| Oct 31, 2026 | 62 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
1.4 s · 479 KiB11 images could be 479 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 83
83/100Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 749 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5 third-party services on the page
5 third-party services load with your homepage (Clarity, Shopify and equalweb.com and others), adding 142 KiB and 176 ms of main-thread time.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 81 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
33 KiB15 files are served with short cache lifetimes, so returning visitors download them again (33 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 4.7 s
4.7 sYour largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 4.7 s
4.7 sThe page becomes fully interactive after 4.7 s. Good is under 3.8 s.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 58 ms to 62 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 59 ms
59 msReal visitors wait 59 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 650 ms
650 msReal visitors wait 650 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 2.3 s
2.3 sVisually, the page fills in at 2.3 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 31 ms
31 msScripts block the page for only 31 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.2 MB in 168 requests
2.2 MBYour homepage downloads 2.2 MB in 168 requests on a phone: images 965 KiB (13), other files 940 KiB (100) and scripts 252 KiB (49). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Schiaparelli_BannerRTWFW2627_TrompeL_Oeil_BANNER_MOBILE.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (175 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.6 g of CO₂ per visit
0.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 75.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
16 buttons without a name
16 buttons have no accessible name, so screen readers announce just “button”.
Hidden but focusable
8 elements hidden from screen readers can still receive keyboard focus.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (15 elements)
All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h4 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 153 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
101 internal links, 3 external
The homepage links to 101 pages on schiaparelli.com and 3 external pages.
6 checks passed
Meta description: 129 characters
Your meta description is 129 characters: “Discover Maison Schiaparelli, its latest collections, its news and the history of the brand created by Elsa Schiaparell…”.
Title: 55 characters
Your title is a healthy 55 characters: “Maison Schiaparelli - Haute Couture & Ready-to-Wear”.
Canonical URL set
The canonical URL is https://schiaparelli.com/en.
Structured data in place
Structured data found: BreadcrumbList and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://schiaparelli.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (600 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://schiaparelli.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages share a meta description
https://schiaparelli.com/en/pages/toutes-nos-boutiques, https://schiaparelli.com/en/pages/haute-couture-automne-hiver-2026-27, https://schiaparelli.com/en/pages/haute-couture-printemps-2026, https://schiaparelli.com/en/pages/pret-a-porter-printemps-ete-2027, https://schiaparelli.com/en/pages/pret-a-porter-automne-hiver-2026-2027 and https://schiaparelli.com/en/collections/pret-a-porter and 9 others use the same meta description. A description written for each page earns more clicks.
14 pages without an H1
https://schiaparelli.com/en/pages/haute-couture-automne-hiver-2026-27, https://schiaparelli.com/en/pages/haute-couture-printemps-2026, https://schiaparelli.com/en/pages/pret-a-porter-printemps-ete-2027, https://schiaparelli.com/en/pages/pret-a-porter-automne-hiver-2026-2027, https://schiaparelli.com/en/collections/pret-a-porter and https://schiaparelli.com/en/collections/robes-du-soir and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
40 small tap targets
40 of 85 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 363 words of copy
The homepage carries about 363 words of visible text.
3 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Shop”, “Subscribe” and “Contact us”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at schiaparelli.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · Mailchimp · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- CMS
- sharp
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Employees
- 290
- Headquarters
- Paris
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on schiaparelli.com, including 6 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.