Website review, no card needed

schwank.de logo

schwank.de website review

Visit site (opens in a new tab)Reviewed 30 October 202631 issues · 79 checks

This review found 31 issues worth fixing on schwank.de, 13 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.0 sMay 9Oct 242.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.5 s
May 16, 20262.6 s
May 23, 20262.7 s
May 30, 20262.6 s
Jun 6, 20262.4 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.8 s
Jul 4, 20262.7 s
Jul 11, 20262.8 s
Jul 18, 20262.8 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.2 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
120 ms91 msMay 9Oct 24103 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026113 ms
May 16, 2026117 ms
May 23, 2026113 ms
May 30, 2026112 ms
Jun 6, 2026105 ms
Jun 13, 2026104 ms
Jun 20, 2026103 ms
Jun 27, 2026104 ms
Jul 4, 2026103 ms
Jul 11, 2026103 ms
Jul 18, 2026103 ms
Jul 25, 202694 ms
Aug 29, 2026104 ms
Sep 5, 2026103 ms
Sep 12, 2026103 ms
Sep 19, 202699 ms
Sep 26, 202696 ms
Oct 3, 202694 ms
Oct 10, 2026105 ms
Oct 17, 2026107 ms
Oct 24, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of schwank.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. schwank.de at 0.9 s0.9 s
  2. schwank.de at 1.8 s1.8 s
  3. schwank.de at 2.6 s2.6 s
  4. schwank.de at 3.5 s3.5 s
  5. schwank.de at 4.4 s4.4 s
  6. schwank.de at 5.3 s5.3 s
  7. schwank.de at 6.2 s6.2 s
  8. schwank.de at 7.1 s7.1 s

Speed

6 to fix53
  • Render-blocking requests

    3.5 s

    35 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Reduce unused JavaScript

    1.4 s · 360 KiB

    About 360 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    811 KiB

    27 images could be 811 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 362 ms. During a long task the page ignores taps.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    250 ms · 45 KiB

    Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • 3 third-party services on the page

    3 third-party services load with your homepage (ldnfrpl.com, leadinfo.net and leadinfo.com), adding 197 KiB and 205 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 104 ms

    104 ms

    Your server sent the HTML in 104 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 16.9 s

    16.9 s

    Your largest element takes 16.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hybride Hallenheizung von Schwank”.

  • Speed Index: 16.6 s

    16.6 s

    Visually, the page fills in at 16.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 18.0 s

    18.0 s

    The page becomes fully interactive after 18.0 s. Good is under 3.8 s.

  • First Contentful Paint: 4.1 s

    4.1 s

    The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 18 images without width and height

    18 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 230 ms

    230 ms

    Scripts block taps and scrolling for 230 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 113 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 7.7 MB in 137 requests

    7.7 MB

    Your homepage downloads 7.7 MB in 137 requests on a phone: images 3.8 MB (72), media 2.8 MB (1) and scripts 758 KiB (31). Under 2 MB keeps phones on slow connections fast.

  • 40 images in older formats

    40 images (3.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 34 images below the first screen load straight away

    34 images further down the page (3.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    208 KiB

    3 images are downloaded at several times the size a phone draws them, for example dunkelstrahler_home_kontaktanzeige_2-e1770104164456.jpg at 1,920 px wide, shown at 390 px. Resized copies would save about 208 KiB.

  • About 2.2 g of CO₂ per visit

    2.18 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.18 g of CO₂e: 261.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 8894
  • 36 text elements with low contrast

    36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 90 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 12 links with vague text

    12 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 125 internal links, 6 external

    The homepage links to 125 pages on schwank.de and 6 external pages.

8 checks passed
  • Meta description: 135 characters

    Your meta description is 135 characters: “Mit über 90 Jahren Erfahrung auf dem Markt bietet Schwank Hallenheizung, Klimasysteme sowie Lüftungstechnik für Industr…”.

  • One H1 headline

    Your main headline reads: “Hallenheizung und Klimasysteme von Schwank”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Hallenheizung, Klimasysteme & Lüftungstechnik von Schwank”.

  • Canonical URL set

    The canonical URL is https://schwank.de/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.schwank.de/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://schwank.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,469 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 13 links to non-canonical URLs

    Your homepage links to 13 pages by a URL that isn't their canonical one, for example https://schwank.de/produkte/hallenheizungen, whose canonical is https://schwank.de/hallenheizung-lueftung-klimatisierung/hallenheizungen. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages slow to respond

    https://schwank.de/produkte/regeneratives-heizen/wasserstoff-heizsysteme and https://schwank.de/produkte/klimasysteme/elektrische-waermepumpen took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 10071
  • 4 broken images

    4 images failed to load on a phone, for example https://schwank.de/.

  • 51 small tap targets

    51 of 69 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,419 words of copy

    The homepage carries about 1,419 words of visible text.

3 checks passed
  • Social proof on the page

    Social proof on the homepage: 2 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 3 email links.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at schwank.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Hetzner

Company

Founded
1933
Headquarters
Cologne

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 31 issues on schwank.de, including 15 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25