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sciencealert.com website review

Visit site (opens in a new tab)Reviewed 12 October 202637 issues · 84 checks

This review found 37 issues worth fixing on sciencealert.com, 10 of them high impact, across 84 checks. The most urgent: main-thread work: 10.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s879 msApr 18Oct 31.1 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 2026915 ms
Apr 25, 2026924 ms
May 2, 2026922 ms
May 9, 2026924 ms
May 16, 2026908 ms
May 23, 2026904 ms
May 30, 2026918 ms
Jun 6, 2026931 ms
Jun 13, 2026930 ms
Jun 20, 2026929 ms
Jun 27, 2026929 ms
Jul 4, 2026921 ms
Jul 11, 2026930 ms
Jul 18, 2026946 ms
Jul 25, 2026943 ms
Aug 1, 2026934 ms
Aug 8, 2026972 ms
Aug 15, 2026977 ms
Aug 22, 2026987 ms
Aug 29, 2026998 ms
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.0 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
242 ms114 msApr 18Oct 3129 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026227 ms
Apr 25, 2026208 ms
May 2, 2026200 ms
May 9, 2026194 ms
May 16, 2026204 ms
May 23, 2026210 ms
May 30, 2026216 ms
Jun 6, 2026210 ms
Jun 13, 2026194 ms
Jun 20, 2026178 ms
Jun 27, 2026161 ms
Jul 4, 2026155 ms
Jul 11, 2026152 ms
Jul 18, 2026146 ms
Jul 25, 2026143 ms
Aug 1, 2026143 ms
Aug 8, 2026132 ms
Aug 15, 2026129 ms
Aug 22, 2026131 ms
Aug 29, 2026129 ms
Sep 5, 2026129 ms
Sep 12, 2026131 ms
Sep 19, 2026130 ms
Sep 26, 2026130 ms
Oct 3, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sciencealert.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sciencealert.com at 0.4 s0.4 s
  2. sciencealert.com at 0.8 s0.8 s
  3. sciencealert.com at 1.1 s1.1 s
  4. sciencealert.com at 1.5 s1.5 s
  5. sciencealert.com at 1.9 s1.9 s
  6. sciencealert.com at 2.3 s2.3 s
  7. sciencealert.com at 2.6 s2.6 s
  8. sciencealert.com at 3.0 s3.0 s

Speed

12 to fix61
  • Main-thread work: 10.4 s

    A phone's processor spends 10.4 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Rubicon Project, Taboola and Clarity and others), adding 3.2 MB and 2.3 s of main-thread time.

  • Use efficient cache lifetimes

    1.1 MB

    220 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    990 KiB

    About 990 KiB of JavaScript is downloaded but never used on this page.

  • Rubicon Project adds 769 ms

    769 ms

    Rubicon Project costs a phone 769 ms of main-thread work and 205 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 430 KiB

    13 images could be 430 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Taboola adds 449 ms

    449 ms

    Taboola costs a phone 449 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 526 ms. During a long task the page ignores taps.

  • Clarity adds 287 ms

    287 ms

    Clarity costs a phone 287 ms of main-thread work and 27 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 234 ms

    234 ms

    Google Tag Manager costs a phone 234 ms of main-thread work and 520 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • futurecdn.net adds 170 ms

    170 ms

    futurecdn.net costs a phone 170 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    77 KiB

    Polyfills for old browsers add 77 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    40 KiB

    About 40 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 47.1 s

    47.1 s

    The page becomes fully interactive after 47.1 s. Good is under 3.8 s.

  • Speed Index: 11.8 s

    11.8 s

    Visually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 2.6 s

    2.6 s

    Your largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Strength training”.

  • Largest content (LCP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 79 ms

    79 ms

    Real visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 779 ms

    779 ms

    Real visitors wait 779 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 40% faster for real visitors

    -40%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 227 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.055

    0.055

    The layout barely moves while loading (CLS 0.055, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.8 MB in 1,452 requests

    5.8 MB

    Your homepage downloads 5.8 MB in 1,452 requests on a phone: scripts 3.0 MB (104), media 1.3 MB (1) and images 744 KiB (496). Under 2 MB keeps phones on slow connections fast.

  • About 1.6 g of CO₂ per visit

    1.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.65 g of CO₂e: 197.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8992
  • <svg> elements with an img or image role must have alternative text (4 elements)

    <svg> elements with an img or image role must have alternative text: 4 elements on the page fail this check, rated serious by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9287
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 92 internal links, 3 external

    The homepage links to 92 pages on sciencealert.com and 3 external pages.

6 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “The latest science news. Publishing independent, fact-checked reporting on health, space, nature, technology, and the e…”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “ScienceAlert : The Best in Science News And Amazing Breakthroughs”.

  • Canonical URL set

    The canonical URL is https://www.sciencealert.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, CollectionPage, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sciencealert.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (473 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix75
  • 1 page without a title

    /feed has no <title>, so Google invents the link text in results.

  • 8 pages without a meta description

    /this-week-in-science, /about-sciencealert, /our-team, /feed, /contact-us and /privacy-policy and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /feed and /privacy-policy have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /privacy-policy has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

4 to fixGoogle 5483
  • 24 third-party cookies

    24 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 12 small tap targets

    12 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://www.google.com/cse/static/element/3735a6ee3000c0cb/default_v6+en.css' from origin …”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 302 words of copy

    The homepage carries about 302 words of visible text.

3 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Subscribe” and “Contact”.

  • 5 short forms

    5 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Comscore, Criteo, Google Ads, Google Analytics and Google Tag Manager and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sciencealert.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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