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sciencealert.com website review
Visit site (opens in a new tab)Reviewed 12 October 202637 issues · 84 checks
This review found 37 issues worth fixing on sciencealert.com, 10 of them high impact, across 84 checks. The most urgent: main-thread work: 10.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 915 ms |
| Apr 25, 2026 | 924 ms |
| May 2, 2026 | 922 ms |
| May 9, 2026 | 924 ms |
| May 16, 2026 | 908 ms |
| May 23, 2026 | 904 ms |
| May 30, 2026 | 918 ms |
| Jun 6, 2026 | 931 ms |
| Jun 13, 2026 | 930 ms |
| Jun 20, 2026 | 929 ms |
| Jun 27, 2026 | 929 ms |
| Jul 4, 2026 | 921 ms |
| Jul 11, 2026 | 930 ms |
| Jul 18, 2026 | 946 ms |
| Jul 25, 2026 | 943 ms |
| Aug 1, 2026 | 934 ms |
| Aug 8, 2026 | 972 ms |
| Aug 15, 2026 | 977 ms |
| Aug 22, 2026 | 987 ms |
| Aug 29, 2026 | 998 ms |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 227 ms |
| Apr 25, 2026 | 208 ms |
| May 2, 2026 | 200 ms |
| May 9, 2026 | 194 ms |
| May 16, 2026 | 204 ms |
| May 23, 2026 | 210 ms |
| May 30, 2026 | 216 ms |
| Jun 6, 2026 | 210 ms |
| Jun 13, 2026 | 194 ms |
| Jun 20, 2026 | 178 ms |
| Jun 27, 2026 | 161 ms |
| Jul 4, 2026 | 155 ms |
| Jul 11, 2026 | 152 ms |
| Jul 18, 2026 | 146 ms |
| Jul 25, 2026 | 143 ms |
| Aug 1, 2026 | 143 ms |
| Aug 8, 2026 | 132 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 131 ms |
| Aug 29, 2026 | 129 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 131 ms |
| Sep 19, 2026 | 130 ms |
| Sep 26, 2026 | 130 ms |
| Oct 3, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Main-thread work: 10.4 s
A phone's processor spends 10.4 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Rubicon Project, Taboola and Clarity and others), adding 3.2 MB and 2.3 s of main-thread time.
Use efficient cache lifetimes
1.1 MB220 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
990 KiBAbout 990 KiB of JavaScript is downloaded but never used on this page.
Rubicon Project adds 769 ms
769 msRubicon Project costs a phone 769 ms of main-thread work and 205 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
300 ms · 430 KiB13 images could be 430 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Taboola adds 449 ms
449 msTaboola costs a phone 449 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 526 ms. During a long task the page ignores taps.
Clarity adds 287 ms
287 msClarity costs a phone 287 ms of main-thread work and 27 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 234 ms
234 msGoogle Tag Manager costs a phone 234 ms of main-thread work and 520 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
futurecdn.net adds 170 ms
170 msfuturecdn.net costs a phone 170 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
77 KiBPolyfills for old browsers add 77 KiB JavaScript that modern phones do not need.
Reduce unused CSS
40 KiBAbout 40 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 47.1 s
47.1 sThe page becomes fully interactive after 47.1 s. Good is under 3.8 s.
Speed Index: 11.8 s
11.8 sVisually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 2.6 s
2.6 sYour largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Strength training”.
Largest content (LCP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 79 ms
79 msReal visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 779 ms
779 msReal visitors wait 779 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 40% faster for real visitors
-40%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 227 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.055
0.055The layout barely moves while loading (CLS 0.055, good is under 0.1).
Images and page weight
Page weight: 5.8 MB in 1,452 requests
5.8 MBYour homepage downloads 5.8 MB in 1,452 requests on a phone: scripts 3.0 MB (104), media 1.3 MB (1) and images 744 KiB (496). Under 2 MB keeps phones on slow connections fast.
About 1.6 g of CO₂ per visit
1.65 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.65 g of CO₂e: 197.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
<svg> elements with an img or image role must have alternative text (4 elements)
<svg> elements with an img or image role must have alternative text: 4 elements on the page fail this check, rated serious by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
2 checks passed
Every image has alt text
All 17 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
92 internal links, 3 external
The homepage links to 92 pages on sciencealert.com and 3 external pages.
6 checks passed
Meta description: 130 characters
Your meta description is 130 characters: “The latest science news. Publishing independent, fact-checked reporting on health, space, nature, technology, and the e…”.
Title: 65 characters
Your title is a healthy 65 characters: “ScienceAlert : The Best in Science News And Amazing Breakthroughs”.
Canonical URL set
The canonical URL is https://www.sciencealert.com/.
Structured data in place
Structured data found: BreadcrumbList, CollectionPage, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.sciencealert.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (473 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
/feed has no <title>, so Google invents the link text in results.
8 pages without a meta description
/this-week-in-science, /about-sciencealert, /our-team, /feed, /contact-us and /privacy-policy and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
/feed and /privacy-policy have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/privacy-policy has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
24 third-party cookies
24 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
12 small tap targets
12 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://www.google.com/cse/static/element/3735a6ee3000c0cb/default_v6+en.css' from origin …”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 302 words of copy
The homepage carries about 302 words of visible text.
3 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Subscribe” and “Contact”.
5 short forms
5 short forms (3 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Comscore, Criteo, Google Ads, Google Analytics and Google Tag Manager and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sciencealert.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on sciencealert.com, including 17 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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