scottburris.com website review

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.8 s.

About 404 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

5 third-party services load with your homepage (Squarespace, Google Tag Manager and Google Analytics and others), adding 1.5 MB and 652 ms of main-thread time.

Squarespace costs a phone 487 ms of main-thread work and 760 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

4 long tasks block the main thread while loading, the longest for 295 ms. During a long task the page ignores taps.

squarespace-cdn.com costs a phone 0 ms of main-thread work and 373 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

14 images could be 220 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

3 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The first text or image appears after 5.4 s on a phone. Good is under 1.8 s.

Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Good design will make you stop and look. Great design will …”.

The page becomes fully interactive after 9.9 s. Good is under 3.8 s.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 301 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 images further down the page (91 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.43 g of CO₂e: 51.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

9 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

No meta description, so Google writes its own snippet from whatever text it finds.

There are 2 <h1> headlines (“” and “Good design will make you stop and look. Great de…”). One clear main headline is easier for people and search engines.

Structured data found (WebSite) but with 1 problem, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/53181236e4b0fa5080a…”.

1 link has no real href, so search engines can't follow it.

Open Graph is missing og:description, so shared links fall back to guesses.

The homepage links to 22 pages on scottburris.com and 3 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.scottburris.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.scottburris.com/about and https://www.scottburris.com/contact have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.scottburris.com/about, https://www.scottburris.com/contact, https://www.scottburris.com/incipio, https://www.scottburris.com/inclix, https://www.scottburris.com/tai-pei and https://www.scottburris.com/outlets-at-san-clemente and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/sitecss/53181236e4b0fa5080a913de/126/4fd11f32c4aad9…”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 25 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.