Website review, no card needed

scranton.edu logo

scranton.edu website review

Visit site (opens in a new tab)Reviewed 3 November 202646 issues · 94 checks

This review found 46 issues worth fixing on scranton.edu, 14 of them high impact, across 94 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.7 s
Jul 4, 20261.8 s
Jul 11, 20261.9 s
Jul 18, 20262.0 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.7 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.8 s
Oct 10, 20261.7 s
Oct 17, 20261.6 s
Oct 24, 20261.5 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
251 ms145 msMay 16Oct 31239 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026162 ms
May 23, 2026161 ms
May 30, 2026162 ms
Jun 6, 2026157 ms
Jun 13, 2026160 ms
Jun 20, 2026161 ms
Jun 27, 2026160 ms
Jul 4, 2026166 ms
Jul 11, 2026176 ms
Jul 18, 2026179 ms
Jul 25, 2026191 ms
Aug 1, 2026192 ms
Aug 8, 2026184 ms
Aug 15, 2026176 ms
Aug 22, 2026171 ms
Aug 29, 2026172 ms
Sep 5, 2026171 ms
Sep 12, 2026180 ms
Sep 19, 2026182 ms
Sep 26, 2026189 ms
Oct 3, 2026203 ms
Oct 10, 2026212 ms
Oct 17, 2026217 ms
Oct 24, 2026236 ms
Oct 31, 2026239 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of scranton.edu (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. scranton.edu at 1.1 s1.1 s
  2. scranton.edu at 2.1 s2.1 s
  3. scranton.edu at 3.2 s3.2 s
  4. scranton.edu at 4.2 s4.2 s
  5. scranton.edu at 5.3 s5.3 s
  6. scranton.edu at 6.3 s6.3 s
  7. scranton.edu at 7.4 s7.4 s
  8. scranton.edu at 8.5 s8.5 s

Speed

13 to fix37
  • Reduce unused JavaScript

    1.6 s · 713 KiB

    About 713 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Google Tag Manager adds 1.8 s

    1.8 s

    Google Tag Manager costs a phone 1.8 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.3 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • reddit adds 1.2 s

    1.2 s

    reddit costs a phone 1.2 s of main-thread work and 27 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.3 s

    A phone's processor spends 8.3 s on main-thread work while loading, 5.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, reddit and hideousplay.com and others), adding 1.9 MB and 4.2 s of main-thread time.

  • Use efficient cache lifetimes

    900 ms · 613 KiB

    52 files are served with short cache lifetimes, so returning visitors download them again (613 KiB).

  • Improve image delivery

    900 ms · 544 KiB

    6 images could be 544 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 392 ms. During a long task the page ignores taps.

  • hideousplay.com adds 349 ms

    349 ms

    hideousplay.com costs a phone 349 ms of main-thread work and 61 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 320 ms

    320 ms

    Facebook costs a phone 320 ms of main-thread work and 281 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • Reduce unused CSS

    126 KiB

    About 126 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 33 ms

    33 ms

    Your server sent the HTML in 33 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 15.7 s

    15.7 s

    Your largest element takes 15.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Fall trees frame a sunny University of Scranton campus”.

  • Time to Interactive: 27.2 s

    27.2 s

    The page becomes fully interactive after 27.2 s. Good is under 3.8 s.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 216 ms

    216 ms

    Real visitors wait 216 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 47% slower for real visitors

    +47%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 162 ms to 239 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 879 ms

    879 ms

    Real visitors wait 879 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.08

    0.08

    The layout barely moves while loading (CLS 0.08, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 4.1 MB in 217 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 217 requests on a phone: scripts 2.2 MB (47), images 1.4 MB (42) and fonts 290 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 9 images in older formats

    9 images (779 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (295 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 138.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9192
  • 34 text elements with low contrast

    34 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (42 elements)

    All page content should be contained by landmarks: 42 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 50 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 10079
  • Title is short (29 characters)

    Your title is only 29 characters: “University of Scranton | Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 4 H1 headlines

    There are 4 <h1> headlines (“About Us”, “Student Life” and “Robert S. and Marilyn A. Weiss Hall”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 72 internal links, 80 external

    The homepage links to 72 pages on scranton.edu and 80 external pages.

4 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Founded in 1888, The University of Scranton is a nationally recognized Catholic and Jesuit university in Pennsylvania's…”.

  • Canonical URL set

    The canonical URL is https://www.scranton.edu/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.scranton.edu/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.scranton.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,100 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 6969
  • 2 broken images

    2 images failed to load on a phone, for example https://idxgm.rtactivate.com/tagid/159868/?device=4ab576bc-fe3d-4d92-9652-a1050ba66440&url=https%3A%2F%2Fwww.scranton.edu%2F.

  • 4 small tap targets

    4 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “$(...).acalogWidgetize is not a function”.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 729 words of copy

    The homepage carries about 729 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “REGISTER TODAY!”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Apply Undergraduate”, “Apply Graduate” and “Contact”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 12 trackers load before any consent

    12

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 7 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 40 cookies set on arrival

    40

    Opening the homepage sets 40 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at scranton.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
University of Scranton

Company

Employees
1,057
Founded
1888

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 46 issues on scranton.edu, including 23 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25