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scully.com website review
Visit site (opens in a new tab)Reviewed 23 October 202634 issues · 83 checks
This review found 34 issues worth fixing on scully.com, 13 of them high impact, across 83 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #58,952 of 90,023 reviewed websitesbeats 30%
- #34,880 of 47,194 online storesbeats 22%
- #1,041 of 2,176 WooCommerce storesbeats 46%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.8 s |
| May 9, 2026 | 4.8 s |
| May 16, 2026 | 4.6 s |
| May 23, 2026 | 4.4 s |
| May 30, 2026 | 4.4 s |
| Jun 6, 2026 | 4.3 s |
| Jun 13, 2026 | 4.3 s |
| Jun 20, 2026 | 4.5 s |
| Jun 27, 2026 | 4.7 s |
| Jul 4, 2026 | 5.0 s |
| Jul 11, 2026 | 5.2 s |
| Jul 18, 2026 | 5.3 s |
| Jul 25, 2026 | 5.5 s |
| Aug 1, 2026 | 5.7 s |
| Aug 8, 2026 | 5.7 s |
| Aug 15, 2026 | 5.3 s |
| Aug 22, 2026 | 4.8 s |
| Aug 29, 2026 | 4.6 s |
| Sep 5, 2026 | 4.7 s |
| Sep 12, 2026 | 4.9 s |
| Sep 19, 2026 | 5.0 s |
| Sep 26, 2026 | 5.0 s |
| Oct 3, 2026 | 4.9 s |
| Oct 10, 2026 | 5.1 s |
| Oct 17, 2026 | 4.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 84 ms |
| May 9, 2026 | 85 ms |
| May 16, 2026 | 82 ms |
| May 23, 2026 | 79 ms |
| May 30, 2026 | 79 ms |
| Jun 6, 2026 | 74 ms |
| Jun 13, 2026 | 74 ms |
| Jun 20, 2026 | 81 ms |
| Jun 27, 2026 | 85 ms |
| Jul 4, 2026 | 91 ms |
| Jul 11, 2026 | 90 ms |
| Jul 18, 2026 | 87 ms |
| Jul 25, 2026 | 90 ms |
| Aug 1, 2026 | 85 ms |
| Aug 8, 2026 | 90 ms |
| Aug 15, 2026 | 97 ms |
| Aug 22, 2026 | 86 ms |
| Aug 29, 2026 | 84 ms |
| Sep 5, 2026 | 86 ms |
| Sep 12, 2026 | 83 ms |
| Sep 19, 2026 | 82 ms |
| Sep 26, 2026 | 88 ms |
| Oct 3, 2026 | 87 ms |
| Oct 10, 2026 | 88 ms |
| Oct 17, 2026 | 90 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
5.0 s43 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.0 s.
Reduce unused JavaScript
2.1 s · 460 KiBAbout 460 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Use efficient cache lifetimes
1.1 s · 175 KiB8 files are served with short cache lifetimes, so returning visitors download them again (175 KiB).
Mobile performance score: 57
57/100Your mobile performance score is 57 (desktop: 54). Pages that score under 90 lose visitors before the first paint.
Improve image delivery
150 ms · 597 KiB3 images could be 597 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Google Tag Manager adds 282 ms
282 msGoogle Tag Manager costs a phone 282 ms of main-thread work and 454 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, termly.io and Hubspot and others), adding 843 KiB and 411 ms of main-thread time.
Legacy JavaScript
150 ms · 14 KiBPolyfills for old browsers add 14 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 110 ms. During a long task the page ignores taps.
Reduce unused CSS
80 KiBAbout 80 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 35 ms
35 msYour server sent the HTML in 35 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.7 s
6.7 sReal visitors wait 6.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 6.4 s
6.4 sReal visitors see the first content after 6.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 4.4 s
4.4 sReal visitors wait 4.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 17.5 s
17.5 sYour largest element takes 17.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Built on Safety, Driven by Innovatio…”.
First Contentful Paint: 7.5 s
7.5 sThe first text or image appears after 7.5 s on a phone. Good is under 1.8 s.
Time to Interactive: 17.5 s
17.5 sThe page becomes fully interactive after 17.5 s. Good is under 3.8 s.
Speed Index: 7.6 s
7.6 sVisually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 84 ms to 90 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.8 s to 4.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Total Blocking Time: 81 ms
81 msScripts block the page for only 81 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.02
0.02The layout barely moves while loading (CLS 0.02, good is under 0.1).
Images and page weight
Page weight: 3.1 MB in 103 requests
3.1 MBYour homepage downloads 3.1 MB in 103 requests on a phone: images 1.4 MB (22), scripts 1.3 MB (66) and fonts 317 KiB (5). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
256 KiB1 image is downloaded at several times the size a phone draws it, for example 9March2026_edit.jpg at 1,500 px wide, shown at 302 px. Resized copies would save about 256 KiB.
1 image in older formats
1 image (404 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.9 g of CO₂ per visit
0.87 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 104.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (37 elements)
All page content should be contained by landmarks: 37 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 25 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Scully | Overfill Prevention, Grounding Verification, & Tank Gauges”.
6 H1 headlines
There are 6 <h1> headlines (“Scully Celebrates 90 Years of Safety & Innovation”, “Scully Releases New Vapor Connect™ Kit” and “HazLoc Approved Mobile Truck Tester Kit & App”). One clear main headline is easier for people and search engines.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
164 internal links, 9 external
The homepage links to 164 pages on scully.com and 9 external pages.
6 checks passed
Meta description: 141 characters
Your meta description is 141 characters: “Scully has become synonymous with safety and dependability in overfill prevention, static ground verification, and liqu…”.
Canonical URL set
The canonical URL is https://scully.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://scully.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (860 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
/es, /fr, /de, /pt, /products and /product-category/overfill-prevention-controllers and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
/es, /fr, /de, /pt, /products and /product-category/overfill-prevention-controllers and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
12 pages slow to respond
/es, /fr, /de, /pt, /products and /product-category/overfill-prevention-controllers and 6 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 105 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
12 small tap targets
12 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 420 words of copy
The homepage carries about 420 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us”.
16 calls to action
The homepage has 16 calls to action, for example “Join Our Team”, “Contact Us” and “Book a Demo”.
2 short forms
2 short forms (6 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics and HubSpot.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Termly
A consent management tool (Termly) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at scully.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2025.
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on scully.com, including 15 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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