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sdccu.com website review
Visit site (opens in a new tab)Reviewed 30 October 202641 issues · 93 checks
This review found 41 issues worth fixing on sdccu.com, 20 of them high impact, across 93 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 27, 2026 | 6.7 s |
| Jul 4, 2026 | 6.0 s |
| Jul 11, 2026 | 5.5 s |
| Jul 18, 2026 | 5.0 s |
| Jul 25, 2026 | 4.8 s |
| Aug 1, 2026 | 4.9 s |
| Aug 8, 2026 | 4.9 s |
| Aug 15, 2026 | 5.1 s |
| Aug 22, 2026 | 5.3 s |
| Aug 29, 2026 | 5.4 s |
| Sep 5, 2026 | 5.4 s |
| Sep 12, 2026 | 5.2 s |
| Sep 19, 2026 | 5.0 s |
| Sep 26, 2026 | 5.0 s |
| Oct 3, 2026 | 5.3 s |
| Oct 10, 2026 | 5.6 s |
| Oct 17, 2026 | 5.6 s |
| Oct 24, 2026 | 6.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 27, 2026 | 277 ms |
| Jul 4, 2026 | 262 ms |
| Jul 11, 2026 | 253 ms |
| Jul 18, 2026 | 244 ms |
| Jul 25, 2026 | 238 ms |
| Aug 1, 2026 | 240 ms |
| Aug 8, 2026 | 239 ms |
| Aug 15, 2026 | 244 ms |
| Aug 22, 2026 | 246 ms |
| Aug 29, 2026 | 246 ms |
| Sep 5, 2026 | 245 ms |
| Sep 12, 2026 | 241 ms |
| Sep 19, 2026 | 239 ms |
| Sep 26, 2026 | 238 ms |
| Oct 3, 2026 | 238 ms |
| Oct 10, 2026 | 238 ms |
| Oct 17, 2026 | 237 ms |
| Oct 24, 2026 | 236 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.2 s
4.8 s
6.3 s
7.9 s
9.5 s
11.1 s
12.7 s
Speed
Use efficient cache lifetimes
6.5 s · 1.5 MB73 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).
Reduce unused JavaScript
2.7 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.
Render-blocking requests
3.4 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.4 s.
Reduce unused CSS
1.4 s · 306 KiBAbout 306 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 36
36/100Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.5 s
A phone's processor spends 5.5 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
650 ms · 1.0 MB12 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Optanon and others), adding 1.6 MB and 1.4 s of main-thread time.
Google Tag Manager adds 624 ms
624 msGoogle Tag Manager costs a phone 624 ms of main-thread work and 552 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 451 ms
451 msGoogle CDN costs a phone 451 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 276 ms. During a long task the page ignores taps.
1,750 HTML elements
The page has 1,750 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Document request latency
90 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 394 ms
394 msYour server sent the HTML in 394 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.2 s
6.2 sReal visitors wait 6.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 6.0 s
6.0 sReal visitors see the first content after 6.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.5 s
3.5 sReal visitors wait 3.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 13.9 s
13.9 sYour largest element takes 13.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 15.8 s
15.8 sVisually, the page fills in at 15.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 27.9 s
27.9 sThe page becomes fully interactive after 27.9 s. Good is under 3.8 s.
First Contentful Paint: 4.6 s
4.6 sThe first text or image appears after 4.6 s on a phone. Good is under 1.8 s.
Total Blocking Time: 860 ms
860 msScripts block taps and scrolling for 860 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 254 ms
254 msReal visitors wait 254 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
19 images without width and height
19 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 6.7 s to 6.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.08
0.08For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.
Tap response (INP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 277 ms to 236 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.034
0.034The layout barely moves while loading (CLS 0.034, good is under 0.1).
Images and page weight
Page weight: 5.5 MB in 165 requests
5.5 MBYour homepage downloads 5.5 MB in 165 requests on a phone: scripts 2.7 MB (32), images 1.5 MB (83) and fonts 433 KiB (17). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (113 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.5 g of CO₂ per visit
1.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 185.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must be contained by particular parents (6 elements)
Certain ARIA roles must be contained by particular parents: 6 elements on the page fail this check, rated critical by axe-core.
Invalid ARIA attributes
2 elements use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Elements marked as presentational should be consistently ignored (6 elements)
Elements marked as presentational should be consistently ignored: 6 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (8 elements).
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “San Diego County Credit Union: It’s not big bank banking. It’s better.”.
6 H1 headlines
There are 6 <h1> headlines (“SDCCU Auto Loans”, “Lift Up Literacy Book Drive” and “SDCCU Home Loans”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
14 links crawlers can't follow
14 links have no real href, so search engines can't follow them.
11 links with vague text
11 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
202 internal links, 35 external
The homepage links to 202 pages on sdccu.com and 35 external pages.
5 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “SDCCU is here to help with your financial needs, from free checking accounts to home loans & more, we’re here to help. …”.
Canonical URL set
The canonical URL is https://www.sdccu.com/.
Structured data in place
Structured data found: BreadcrumbList and Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.sdccu.com/sitemap-xml/.
AI search readiness
No llms.txt
There is no https://www.sdccu.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,244 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/ and https://www.sdccu.com/business all use the title “San Diego County Credit Union: It’s not big bank banking. It’s better.”. Search engines can't tell which page to show for a search, so each competes with the others.
12 pages slow to respond
https://www.sdccu.com/business, https://www.sdccu.com/credit-union-branch-locations, https://www.sdccu.com/about/contact/loan-payments, https://www.sdccu.com/banking/free-checking-account, https://www.sdccu.com/banking/savings and https://www.sdccu.com/banking/online-banking and 6 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
33 small tap targets
33 of 64 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'q')”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
A 9-field form
Your longest form asks for 9 fields (9 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,130 words of copy
The homepage carries about 1,130 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LEARN MORE”.
20 calls to action
The homepage has 20 calls to action, for example “OPEN/APPLY ONLINE”, “Sign Up Now” and “APPLY FOR A LOAN”.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks and 16 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sdccu.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- F5
Company
- Founded
- 1938
- Headquarters
- San Diego
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on sdccu.com, including 23 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.