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seagerco.com website review
Visit site (opens in a new tab)Reviewed 4 November 202641 issues · 88 checks
This review found 41 issues worth fixing on seagerco.com, 17 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #55,729 of 91,506 reviewed websitesbeats 34%
- #33,504 of 48,337 online storesbeats 26%
- #31,528 of 43,536 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 912 ms |
| May 23, 2026 | 893 ms |
| May 30, 2026 | 883 ms |
| Jun 6, 2026 | 836 ms |
| Jun 13, 2026 | 834 ms |
| Jun 20, 2026 | 877 ms |
| Jun 27, 2026 | 891 ms |
| Jul 4, 2026 | 917 ms |
| Jul 11, 2026 | 916 ms |
| Jul 18, 2026 | 880 ms |
| Jul 25, 2026 | 857 ms |
| Aug 1, 2026 | 843 ms |
| Aug 8, 2026 | 843 ms |
| Aug 15, 2026 | 847 ms |
| Aug 22, 2026 | 862 ms |
| Aug 29, 2026 | 869 ms |
| Sep 5, 2026 | 868 ms |
| Sep 12, 2026 | 858 ms |
| Sep 19, 2026 | 873 ms |
| Sep 26, 2026 | 865 ms |
| Oct 3, 2026 | 862 ms |
| Oct 10, 2026 | 873 ms |
| Oct 17, 2026 | 861 ms |
| Oct 24, 2026 | 874 ms |
| Oct 31, 2026 | 888 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 146 ms |
| May 23, 2026 | 150 ms |
| May 30, 2026 | 153 ms |
| Jun 6, 2026 | 154 ms |
| Jun 13, 2026 | 155 ms |
| Jun 20, 2026 | 160 ms |
| Jun 27, 2026 | 162 ms |
| Jul 4, 2026 | 164 ms |
| Jul 11, 2026 | 165 ms |
| Jul 18, 2026 | 168 ms |
| Jul 25, 2026 | 167 ms |
| Aug 1, 2026 | 163 ms |
| Aug 8, 2026 | 160 ms |
| Aug 15, 2026 | 156 ms |
| Aug 22, 2026 | 159 ms |
| Aug 29, 2026 | 161 ms |
| Sep 5, 2026 | 163 ms |
| Sep 12, 2026 | 162 ms |
| Sep 19, 2026 | 166 ms |
| Sep 26, 2026 | 162 ms |
| Oct 3, 2026 | 161 ms |
| Oct 10, 2026 | 160 ms |
| Oct 17, 2026 | 155 ms |
| Oct 24, 2026 | 160 ms |
| Oct 31, 2026 | 165 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.5 s
2.9 s
4.4 s
5.8 s
7.3 s
8.8 s
10.2 s
11.7 s
Speed
Reduce unused JavaScript
10.7 s · 2.0 MBAbout 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10.7 s faster on a phone.
Use efficient cache lifetimes
3.9 s · 439 KiB42 files are served with short cache lifetimes, so returning visitors download them again (439 KiB).
Reduce unused CSS
1.2 s · 198 KiBAbout 198 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Main-thread work: 13.9 s
A phone's processor spends 13.9 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
1.1 s · 81 KiBPolyfills for old browsers add 81 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 27
27/100Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
4,136 HTML elements
The page has 4,136 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
500 ms · 5.3 MB6 images could be 5.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and YouTube and others), adding 10.3 MB and 3.3 s of main-thread time.
Google Tag Manager adds 995 ms
995 msGoogle Tag Manager costs a phone 995 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
alia-prod.com adds 377 ms
377 msalia-prod.com costs a phone 377 ms of main-thread work and 6.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 713 ms
713 msShopify costs a phone 713 ms of main-thread work and 757 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
750 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
YouTube adds 520 ms
520 msYouTube costs a phone 520 ms of main-thread work and 991 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 265 ms
265 msrebuyengine.com costs a phone 265 ms of main-thread work and 711 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 269 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 51.1 s
51.1 sYour largest element takes 51.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WELCOME TO SEAGER You’re in good company. Here’s 15% off yo…”.
Time to Interactive: 52.8 s
52.8 sThe page becomes fully interactive after 52.8 s. Good is under 3.8 s.
First Contentful Paint: 7.0 s
7.0 sThe first text or image appears after 7.0 s on a phone. Good is under 1.8 s.
Speed Index: 15.4 s
15.4 sVisually, the page fills in at 15.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 2.1 s
2.1 sScripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 146 ms to 165 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 472 ms
472 msReal visitors wait 472 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 27.2 MB in 426 requests
27.2 MBYour homepage downloads 27.2 MB in 426 requests on a phone: media 12.3 MB (1), images 7.7 MB (34) and scripts 4.1 MB (164). Under 2 MB keeps phones on slow connections fast.
About 7.7 g of CO₂ per visit
7.70 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.70 g of CO₂e: 923.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Links look like plain text
2 links inside paragraphs rely on colour alone to stand out.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (173 characters)
Your meta description is 173 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
128 internal links, 4 external
The homepage links to 128 pages on seagerco.com and 4 external pages.
5 checks passed
Title: 34 characters
Your title is a healthy 34 characters: “SEAGER - Western Grit – Seager Co.”.
Canonical URL set
The canonical URL is https://www.seagerco.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.seagerco.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (661 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages without an H1
/collections/new-arrivals, /collections/best-sellers, /collections/seager-x-waylon-jennings, /collections/final-call and /collections/headwear have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
/collections/seager-x-waylon-jennings, /collections/final-call and /collections/headwear have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.
6 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 5 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to fetch r.fetch (https://www.seagerco.com/cdn/wpm/s8623cf63wa37add5bpb2771a08mfc45efacm.js:1:74498)”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 248 words
The homepage has only about 248 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more” and “SHOP NOW”.
15 calls to action
The homepage has 15 calls to action, for example “SHOP”, “SHOP ALL” and “SHOP NOW”.
4 short forms
4 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and TikTok Pixel.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
29 cookies set on arrival
29Opening the homepage sets 29 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
54 other companies contacted
Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at seagerco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on seagerco.com, including 22 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.