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seagerco.com website review

Visit site (opens in a new tab)Reviewed 4 November 202641 issues · 88 checks

This review found 41 issues worth fixing on seagerco.com, 17 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
929 ms822 msMay 16Oct 31888 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026912 ms
May 23, 2026893 ms
May 30, 2026883 ms
Jun 6, 2026836 ms
Jun 13, 2026834 ms
Jun 20, 2026877 ms
Jun 27, 2026891 ms
Jul 4, 2026917 ms
Jul 11, 2026916 ms
Jul 18, 2026880 ms
Jul 25, 2026857 ms
Aug 1, 2026843 ms
Aug 8, 2026843 ms
Aug 15, 2026847 ms
Aug 22, 2026862 ms
Aug 29, 2026869 ms
Sep 5, 2026868 ms
Sep 12, 2026858 ms
Sep 19, 2026873 ms
Sep 26, 2026865 ms
Oct 3, 2026862 ms
Oct 10, 2026873 ms
Oct 17, 2026861 ms
Oct 24, 2026874 ms
Oct 31, 2026888 ms
Real-visitor tap response (INP)75th percentile, phones
171 ms143 msMay 16Oct 31165 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026146 ms
May 23, 2026150 ms
May 30, 2026153 ms
Jun 6, 2026154 ms
Jun 13, 2026155 ms
Jun 20, 2026160 ms
Jun 27, 2026162 ms
Jul 4, 2026164 ms
Jul 11, 2026165 ms
Jul 18, 2026168 ms
Jul 25, 2026167 ms
Aug 1, 2026163 ms
Aug 8, 2026160 ms
Aug 15, 2026156 ms
Aug 22, 2026159 ms
Aug 29, 2026161 ms
Sep 5, 2026163 ms
Sep 12, 2026162 ms
Sep 19, 2026166 ms
Sep 26, 2026162 ms
Oct 3, 2026161 ms
Oct 10, 2026160 ms
Oct 17, 2026155 ms
Oct 24, 2026160 ms
Oct 31, 2026165 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of seagerco.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. seagerco.com at 1.5 s1.5 s
  2. seagerco.com at 2.9 s2.9 s
  3. seagerco.com at 4.4 s4.4 s
  4. seagerco.com at 5.8 s5.8 s
  5. seagerco.com at 7.3 s7.3 s
  6. seagerco.com at 8.8 s8.8 s
  7. seagerco.com at 10.2 s10.2 s
  8. seagerco.com at 11.7 s11.7 s

Speed

16 to fix27
  • Reduce unused JavaScript

    10.7 s · 2.0 MB

    About 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10.7 s faster on a phone.

  • Use efficient cache lifetimes

    3.9 s · 439 KiB

    42 files are served with short cache lifetimes, so returning visitors download them again (439 KiB).

  • Reduce unused CSS

    1.2 s · 198 KiB

    About 198 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Main-thread work: 13.9 s

    A phone's processor spends 13.9 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    1.1 s · 81 KiB

    Polyfills for old browsers add 81 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 27

    27/100

    Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 4,136 HTML elements

    The page has 4,136 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    500 ms · 5.3 MB

    6 images could be 5.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and YouTube and others), adding 10.3 MB and 3.3 s of main-thread time.

  • Google Tag Manager adds 995 ms

    995 ms

    Google Tag Manager costs a phone 995 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • alia-prod.com adds 377 ms

    377 ms

    alia-prod.com costs a phone 377 ms of main-thread work and 6.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 713 ms

    713 ms

    Shopify costs a phone 713 ms of main-thread work and 757 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    750 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • YouTube adds 520 ms

    520 ms

    YouTube costs a phone 520 ms of main-thread work and 991 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 265 ms

    265 ms

    rebuyengine.com costs a phone 265 ms of main-thread work and 711 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 269 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 51.1 s

    51.1 s

    Your largest element takes 51.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WELCOME TO SEAGER You’re in good company. Here’s 15% off yo…”.

  • Time to Interactive: 52.8 s

    52.8 s

    The page becomes fully interactive after 52.8 s. Good is under 3.8 s.

  • First Contentful Paint: 7.0 s

    7.0 s

    The first text or image appears after 7.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 15.4 s

    15.4 s

    Visually, the page fills in at 15.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.1 s

    2.1 s

    Scripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 146 ms to 165 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 472 ms

    472 ms

    Real visitors wait 472 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 27.2 MB in 426 requests

    27.2 MB

    Your homepage downloads 27.2 MB in 426 requests on a phone: media 12.3 MB (1), images 7.7 MB (34) and scripts 4.1 MB (164). Under 2 MB keeps phones on slow connections fast.

  • About 7.7 g of CO₂ per visit

    7.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 7.70 g of CO₂e: 923.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8992
  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (173 characters)

    Your meta description is 173 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 128 internal links, 4 external

    The homepage links to 128 pages on seagerco.com and 4 external pages.

5 checks passed
  • Title: 34 characters

    Your title is a healthy 34 characters: “SEAGER - Western Grit – Seager Co.”.

  • Canonical URL set

    The canonical URL is https://www.seagerco.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.seagerco.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (661 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 5 pages without an H1

    /collections/new-arrivals, /collections/best-sellers, /collections/seager-x-waylon-jennings, /collections/final-call and /collections/headwear have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    /collections/seager-x-waylon-jennings, /collections/final-call and /collections/headwear have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 9 small tap targets

    9 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to fetch r.fetch (https://www.seagerco.com/cdn/wpm/s8623cf63wa37add5bpb2771a08mfc45efacm.js:1:74498)”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 248 words

    The homepage has only about 248 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “SHOP NOW”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “SHOP”, “SHOP ALL” and “SHOP NOW”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and TikTok Pixel.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 54 other companies contacted

    Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at seagerco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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