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sease.it website review

Visit site (opens in a new tab)Reviewed 9 November 202636 issues · 83 checks

This review found 36 issues worth fixing on sease.it, 12 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.0 sMay 23Nov 72.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.9 s
Jun 13, 20263.0 s
Jun 20, 20262.9 s
Jun 27, 20263.0 s
Jul 4, 20263.1 s
Jul 11, 20263.0 s
Jul 18, 20262.9 s
Jul 25, 20262.8 s
Aug 1, 20262.7 s
Aug 8, 20262.7 s
Aug 15, 20262.7 s
Aug 22, 20262.7 s
Aug 29, 20262.6 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.4 s
Sep 26, 20262.5 s
Oct 3, 20262.4 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Nov 7, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
220 ms158 msMay 23Nov 7201 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026173 ms
May 30, 2026173 ms
Jun 6, 2026171 ms
Jun 13, 2026173 ms
Jun 20, 2026171 ms
Jun 27, 2026175 ms
Jul 4, 2026182 ms
Jul 11, 2026169 ms
Jul 18, 2026171 ms
Jul 25, 2026170 ms
Aug 1, 2026170 ms
Aug 8, 2026179 ms
Aug 15, 2026169 ms
Aug 22, 2026165 ms
Aug 29, 2026175 ms
Sep 5, 2026192 ms
Sep 12, 2026213 ms
Sep 19, 2026201 ms
Sep 26, 2026197 ms
Oct 3, 2026187 ms
Oct 10, 2026177 ms
Oct 17, 2026186 ms
Oct 24, 2026194 ms
Oct 31, 2026195 ms
Nov 7, 2026201 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sease.it (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sease.it at 0.5 s0.5 s
  2. sease.it at 0.9 s0.9 s
  3. sease.it at 1.4 s1.4 s
  4. sease.it at 1.8 s1.8 s
  5. sease.it at 2.3 s2.3 s
  6. sease.it at 2.7 s2.7 s
  7. sease.it at 3.2 s3.2 s
  8. sease.it at 3.6 s3.6 s

Speed

12 to fix58
  • Reduce unused JavaScript

    2.9 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Main-thread work: 5.0 s

    A phone's processor spends 5.0 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (iubenda, Shopify and Google Tag Manager and others), adding 1.9 MB and 1.8 s of main-thread time.

  • Use efficient cache lifetimes

    800 ms · 422 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (422 KiB).

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Improve image delivery

    300 ms · 592 KiB

    8 images could be 592 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • iubenda adds 555 ms

    555 ms

    iubenda costs a phone 555 ms of main-thread work and 125 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 433 ms

    433 ms

    Shopify costs a phone 433 ms of main-thread work and 457 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 339 ms

    339 ms

    Google Tag Manager costs a phone 339 ms of main-thread work and 488 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 80 KiB

    About 80 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • PayPal adds 223 ms

    223 ms

    PayPal costs a phone 223 ms of main-thread work and 389 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 29 ms

    29 ms

    Your server sent the HTML in 29 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.9 s

    14.9 s

    Your largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and selected third parties use cookies or similar techno…”.

  • Time to Interactive: 22.5 s

    22.5 s

    The page becomes fully interactive after 22.5 s. Good is under 3.8 s.

  • Speed Index: 7.5 s

    7.5 s

    Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 201 ms

    201 ms

    Real visitors wait 201 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 269 ms

    269 ms

    Scripts block taps and scrolling for 269 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 173 ms to 201 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 625 ms

    625 ms

    Real visitors wait 625 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.9 MB in 284 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 284 requests on a phone: scripts 2.3 MB (94), other files 1.1 MB (146) and images 1,013 KiB (23). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (39 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 165.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8792
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 29 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • 2 H1 headlines

    There are 2 <h1> headlines (“Sease” and “Sease”). One clear main headline is easier for people and search engines.

  • Meta description is long (188 characters)

    Your meta description is 188 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: logo is not an absolute URL ("//sease.it/cdn/shop/t/130/assets/logo.png?v=103555")”.

  • 39 internal links, 18 external

    The homepage links to 39 pages on sease.it and 18 external pages.

5 checks passed
  • Title: 59 characters

    Your title is a healthy 59 characters: “Men's Elegant Clothing - Elegance Meets Performance | SEASE”.

  • Canonical URL set

    The canonical URL is https://sease.it/en-us.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sease.it/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (520 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://sease.it/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 5 pages share a meta description

    https://sease.it/en-us/pages/radio, https://sease.it/en-us/collections/abbigliamento-donna, https://sease.it/en-us/pages/faq, https://sease.it/en-us/pages/legal-guarantee and https://sease.it/en-us/pages/flagship-stores use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://sease.it/en-us/pages/radio and https://sease.it/en-us/pages/flagship-stores have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 8 small tap targets

    8 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.doofinder.com/livelayer/1.8.211/css/2/mobile.css?v=1.8.211' from origin 'https…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix64
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 396 words of copy

    The homepage carries about 396 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more and customise”.

  • 2 short forms

    2 short forms (0 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 1 of them by other companies (measured from a US location before any click).

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sease.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Uppromote Affiliate · Klaviyo Email Marketing Sms · Depict Search Merchandising · Xo Insert Code · Langify · Affliate By Secomapp · Smart Menu · Swym Wishlist Plus · Back In Stock · hextom.com · wetracked.io · metorik.com · cloudfront.net · kiwisizing.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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