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seasucker.ch website review

Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 76 checks

This review found 31 issues worth fixing on seasucker.ch, 13 of them high impact, across 76 checks. The most urgent: youTube adds 4.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of seasucker.ch (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. seasucker.ch at 1.8 s1.8 s
  2. seasucker.ch at 3.5 s3.5 s
  3. seasucker.ch at 5.3 s5.3 s
  4. seasucker.ch at 7.0 s7.0 s
  5. seasucker.ch at 8.8 s8.8 s
  6. seasucker.ch at 10.5 s10.5 s
  7. seasucker.ch at 12.3 s12.3 s
  8. seasucker.ch at 14.0 s14.0 s

Speed

10 to fix26
  • YouTube adds 4.0 s

    4.0 s

    YouTube costs a phone 4.0 s of main-thread work and 9.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    2.5 s · 154 KiB

    About 154 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Render-blocking requests

    1.5 s

    28 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Main-thread work: 14.4 s

    A phone's processor spends 14.4 s on main-thread work while loading, 8.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused JavaScript

    300 ms · 5.3 MB

    About 5.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Klaviyo and others), adding 10.9 MB and 4.6 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 452 ms. During a long task the page ignores taps.

  • Improve image delivery

    312 KiB

    17 images could be 312 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2,167 HTML elements

    The page has 2,167 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    234 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (234 KiB).

  • Legacy JavaScript

    150 ms · 31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix35
  • First Contentful Paint: 9.4 s

    9.4 s

    The first text or image appears after 9.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 17.4 s

    17.4 s

    Your largest element takes 17.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “//seasucker.ch/cdn/shop/files/CLASSIC_SKI_MOBILE_BANNER_400x”.

  • Time to Interactive: 73.6 s

    73.6 s

    The page becomes fully interactive after 73.6 s. Good is under 3.8 s.

  • Speed Index: 14.9 s

    14.9 s

    Visually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.6 s

    2.6 s

    Scripts block taps and scrolling for 2.6 s in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 13.8 MB in 484 requests

    13.8 MB

    Your homepage downloads 13.8 MB in 484 requests on a phone: scripts 9.7 MB (148), other files 1.0 MB (183) and HTML 896 KiB (37). Under 2 MB keeps phones on slow connections fast.

  • About 3.9 g of CO₂ per visit

    3.92 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.92 g of CO₂e: 470.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9294
  • Unlabelled dropdowns

    2 dropdowns have no label.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 10 form fields without a label

    10 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (11 elements).

2 checks passed
  • Every image has alt text

    All 42 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10079
  • Title is long (72 characters)

    Your title is 72 characters, so Google will cut it off around 60: “Shop SeaSucker® Official Store - Vacuum Mounted Car Racks – SeaSucker EU”.

  • Meta description is long (168 characters)

    Your meta description is 168 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("<svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 52…”.

  • One H1 headline

    Your <h1> is empty.

  • 141 internal links, 11 external

    The homepage links to 141 pages on seasucker.ch and 11 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://seasucker.ch/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://seasucker.ch/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (856 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://seasucker.ch/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 14 pages without a meta description

    https://seasucker.ch/collections/all, https://seasucker.ch/collections/bike-racks, https://seasucker.ch/collections/ski-racks, https://seasucker.ch/collections/crossbars-and-accessories, https://seasucker.ch/collections/rack-kits-bundle-save and https://seasucker.ch/collections/electronics and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://seasucker.ch/collections/all, https://seasucker.ch/collections/car-racks, https://seasucker.ch/collections/bike-racks, https://seasucker.ch/collections/ski-racks, https://seasucker.ch/collections/crossbars-and-accessories and https://seasucker.ch/collections/rack-kits-bundle-save and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 6991
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-static.okendo.io/reviews-widget-plus/css/okendo-reviews-styles.ffe4027a.css' f…”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    47 of 50 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 693 words of copy

    The homepage carries about 693 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP BEST SELLING RACKS” and “SHOP ALL RACKS”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “SHOP BEST SELLING RACKS”, “Return Request” and “Contact Us”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at seasucker.ch, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Okendo · Cozy Country Redirect · Klaviyo Email Marketing Sms · Countdown Timer · Simple Bundle · b-cdn.net · nfcube.com · goaffpro.com · gorgias.chat · addons.business · 9gtb.com · fastbundle.co

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on seasucker.ch, including 16 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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