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seeturtles.org website review

Visit site (opens in a new tab)Reviewed 11 November 202644 issues · 88 checks

This review found 44 issues worth fixing on seeturtles.org, 19 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.9 sMay 23Nov 72.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.3 s
Oct 24, 20262.4 s
Oct 31, 20262.6 s
Nov 7, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
201 ms120 msMay 23Nov 7145 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026151 ms
May 30, 2026157 ms
Jun 6, 2026152 ms
Jun 13, 2026155 ms
Jun 20, 2026150 ms
Jun 27, 2026139 ms
Jul 4, 2026135 ms
Jul 11, 2026129 ms
Jul 18, 2026129 ms
Jul 25, 2026134 ms
Aug 1, 2026139 ms
Aug 8, 2026140 ms
Aug 15, 2026140 ms
Aug 22, 2026147 ms
Aug 29, 2026147 ms
Sep 5, 2026162 ms
Sep 12, 2026178 ms
Sep 19, 2026163 ms
Sep 26, 2026163 ms
Oct 3, 2026163 ms
Oct 10, 2026163 ms
Oct 17, 2026192 ms
Oct 24, 2026182 ms
Oct 31, 2026164 ms
Nov 7, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of seeturtles.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. seeturtles.org at 0.4 s0.4 s
  2. seeturtles.org at 0.8 s0.8 s
  3. seeturtles.org at 1.1 s1.1 s
  4. seeturtles.org at 1.5 s1.5 s
  5. seeturtles.org at 1.9 s1.9 s
  6. seeturtles.org at 2.3 s2.3 s
  7. seeturtles.org at 2.6 s2.6 s
  8. seeturtles.org at 3.0 s3.0 s

Speed

15 to fix27
  • Reduce unused JavaScript

    6.0 s · 2.5 MB

    About 2.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.0 s faster on a phone.

  • Use efficient cache lifetimes

    4.5 s · 1.7 MB

    27 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

  • hcaptcha.com adds 1.2 s

    1.2 s

    hcaptcha.com costs a phone 1.2 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.3 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • funraise.io adds 1.0 s

    1.0 s

    funraise.io costs a phone 1.0 s of main-thread work and 622 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 27

    27/100

    Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.6 s

    A phone's processor spends 8.6 s on main-thread work while loading, 5.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hcaptcha.com, funraise.io and Squarespace and others), adding 6.2 MB and 5.2 s of main-thread time.

  • Improve image delivery

    500 ms · 1.3 MB

    7 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Squarespace adds 992 ms

    992 ms

    Squarespace costs a phone 992 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    760 ms · 160 KiB

    About 160 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 760 ms faster on a phone.

  • Google CDN adds 752 ms

    752 ms

    Google CDN costs a phone 752 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 816 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 537 ms

    537 ms

    Google Tag Manager costs a phone 537 ms of main-thread work and 826 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 69 KiB

    Polyfills for old browsers add 69 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 43 ms

    43 ms

    Your server sent the HTML in 43 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 24.1 s

    24.1 s

    Your largest element takes 24.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 53.9 s

    53.9 s

    The page becomes fully interactive after 53.9 s. Good is under 3.8 s.

  • Speed Index: 15.0 s

    15.0 s

    Visually, the page fills in at 15.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 3.1 s

    3.1 s

    Scripts block taps and scrolling for 3.1 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 890 ms

    890 ms

    Real visitors wait 890 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 151 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 10.1 MB in 178 requests

    10.1 MB

    Your homepage downloads 10.1 MB in 178 requests on a phone: scripts 6.3 MB (81), images 1.9 MB (23) and other files 872 KiB (31). Under 2 MB keeps phones on slow connections fast.

  • 7 images below the first screen load straight away

    7 images further down the page (820 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.9 g of CO₂ per visit

    2.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.85 g of CO₂e: 342.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8192
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9289
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “SEE Turtles | Sea Turtle Conservation Tours & Ways to save turtles”.

  • Structured data has 2 problems

    Structured data found (LocalBusiness, Organization and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/5369465be4b0507a1fd…”.

  • 135 internal links, 7 external

    The homepage links to 135 pages on seeturtles.org and 7 external pages.

6 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Join SEE Turtles to protect endangered sea turtles through conservation tours, nesting beach grants, and plastic reduct…”.

  • One H1 headline

    Your main headline reads: “Saving Sea Turtles”.

  • Canonical URL set

    The canonical URL is https://www.seeturtles.org/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.seeturtles.org/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing name, url, logo and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.seeturtles.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (741 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 2 pages share a title

    https://www.seeturtles.org/galapagos and https://www.seeturtles.org/galapagos-photo all use the title “Galapagos Turtles & Tortoises — SEE Turtles — SEE Turtles”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://www.seeturtles.org/jnichols has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.seeturtles.org/galapagos and https://www.seeturtles.org/galapagos-photo use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://www.seeturtles.org/about-see-turtles and https://www.seeturtles.org/sea-turtles-plastic have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9278
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97021513&tm=sqsp_ui&Ver=2&mid=284120c2-6b16-4e71-92be-d5692e57d7ee&bo=1&sid=ecfa9050dda111f18799e100431015fa&vid=ecfaad90dda111f1aa714f7159c8b222&vids=1&msclkid=N&pi=9.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/5369465be4b0507a1fd05af0/187/5c5…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    9 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 385 words of copy

    The homepage carries about 385 words of visible text.

6 checks passed
  • 13 calls to action

    The homepage has 13 calls to action, for example “Join A Turtle Conservation Tour”, “Join The Turtle Club” and “Shop Our Online Store”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at seeturtles.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Squarespace
Analytics
Google Analytics | Google Tag Manager
Hosting
Squarespace

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 44 issues on seeturtles.org, including 25 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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