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selenepets.com website review

Visit site (opens in a new tab)Reviewed 4 November 202636 issues · 83 checks

This review found 36 issues worth fixing on selenepets.com, 10 of them high impact, across 83 checks. The most urgent: google Tag Manager adds 1.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.0 sMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.2 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
239 ms89 msMay 16Oct 31121 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026222 ms
May 23, 2026171 ms
May 30, 2026140 ms
Jun 6, 2026140 ms
Jun 13, 2026136 ms
Jun 20, 2026129 ms
Jun 27, 2026120 ms
Jul 4, 2026112 ms
Jul 11, 2026106 ms
Jul 18, 2026113 ms
Jul 25, 2026122 ms
Aug 1, 2026127 ms
Aug 8, 2026134 ms
Aug 15, 2026129 ms
Aug 22, 2026124 ms
Aug 29, 2026129 ms
Sep 5, 2026128 ms
Sep 12, 2026122 ms
Sep 19, 2026121 ms
Sep 26, 2026119 ms
Oct 3, 2026113 ms
Oct 10, 2026114 ms
Oct 17, 2026121 ms
Oct 24, 2026121 ms
Oct 31, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of selenepets.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. selenepets.com at 0.4 s0.4 s
  2. selenepets.com at 0.8 s0.8 s
  3. selenepets.com at 1.2 s1.2 s
  4. selenepets.com at 1.6 s1.6 s
  5. selenepets.com at 2.0 s2.0 s
  6. selenepets.com at 2.4 s2.4 s
  7. selenepets.com at 2.8 s2.8 s
  8. selenepets.com at 3.2 s3.2 s

Speed

10 to fix62
  • Google Tag Manager adds 1.2 s

    1.2 s

    Google Tag Manager costs a phone 1.2 s of main-thread work and 313 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 8.3 s

    A phone's processor spends 8.3 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, trackcollect.com and megaracoon.com and others), adding 1,016 KiB and 2.0 s of main-thread time.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 979 ms. During a long task the page ignores taps.

  • trackcollect.com adds 681 ms

    681 ms

    trackcollect.com costs a phone 681 ms of main-thread work and 108 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    650 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Use efficient cache lifetimes

    324 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (324 KiB).

  • 1,738 HTML elements

    The page has 1,738 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • whop.com adds 0 ms

    0 ms

    whop.com costs a phone 0 ms of main-thread work and 406 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    155 KiB

    About 155 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    18 KiB

    1 image could be 18 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 136 ms

    136 ms

    Your server sent the HTML in 136 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Total Blocking Time: 3.1 s

    3.1 s

    Scripts block taps and scrolling for 3.1 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 10.2 s

    10.2 s

    The page becomes fully interactive after 10.2 s. Good is under 3.8 s.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.8 s

    0.8 s

    Real visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 726 ms

    726 ms

    Real visitors wait 726 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 38% faster for real visitors

    -38%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 222 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 2.3 s

    2.3 s

    Your largest element renders in 2.3 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Γ”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.45 g of CO₂e: 54.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.6 MB in 117 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 117 requests on a phone: scripts 822 KiB (43), images 421 KiB (17) and fonts 143 KiB (3). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9091
  • 31 text elements with low contrast

    31 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (3 elements)

    Elements must only use permitted ARIA attributes: 3 elements on the page fail this check, rated serious by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8567
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (6 characters)

    Your title is only 6 characters: “Selene”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Canonical points to another host

    Your canonical URL points to selenepets.whop.site, not selenepets.com, so Google may credit that host instead.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://selenepets.whop.site/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 46 internal links, 5 external

    The homepage links to 46 pages on selenepets.com and 5 external pages.

2 checks passed
  • One H1 headline

    Your main headline reads: “A fresher way to keep them hydrated.”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://selenepets.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,163 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix75
  • 5 linked pages hidden from search

    https://selenepets.com/products/the-kitty-fountain, https://selenepets.com/apps/track123, https://selenepets.com/customer_authentication/redirect, https://selenepets.com/products/dental-health-bundle and https://selenepets.com/products/antisplash-mat-for-the-doggy-fountain are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages share a title

    https://selenepets.com/apps/track123 and https://selenepets.com/customer_authentication/redirect all use the title “Track order status”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages without a meta description

    https://selenepets.com/collections/fountains, https://selenepets.com/products/the-kitty-fountain, https://selenepets.com/collections/accesories, https://selenepets.com/collections/selene-bundles, https://selenepets.com/pages/contact and https://selenepets.com/pages/account-subscription and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages without an H1

    https://selenepets.com/collections/fountains, https://selenepets.com/products/the-kitty-fountain, https://selenepets.com/pages/contact, https://selenepets.com/pages/account-subscription, https://selenepets.com/apps/track123 and https://selenepets.com/customer_authentication/redirect and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 12 pages slow to respond

    https://selenepets.com/collections/fountains, https://selenepets.com/products/the-kitty-fountain, https://selenepets.com/collections/accesories, https://selenepets.com/pages/contact, https://selenepets.com/pages/account-subscription and https://selenepets.com/customer_authentication/redirect and 6 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Failed to construct 'URL': Invalid base URL”.

2 checks passed
  • Tap targets are thumb-sized

    10 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix78
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 904 words of copy

    The homepage carries about 904 words of visible text.

6 checks passed
  • 14 calls to action

    The homepage has 14 calls to action, for example “Contact Us”, “Track Your Order” and “Shop the Dental Health Bundle”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 78 testimonial or review blocks, 17 customer or partner logos, a star rating and “100,000+ Reviews”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at selenepets.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Abconvert · Simprosys Google Shopping Feed · Kaching Bundles · Gempages Builder · Aimerce First Party Pixel · Optimonk Popup Cro A B Test · Unveild Selenepet · richpanel.com · archive-digger.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on selenepets.com, including 14 speed issues, 7 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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