selkirk.com website review

17 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

24 images could be 853 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

Your mobile performance score is 62 (desktop: 85). Pages that score under 90 lose visitors before the first paint.

About 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 3.3 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 211 ms of main-thread work and 494 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,286 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, Unpkg and railway.app and others), adding 730 KiB and 333 ms of main-thread time.

About 151 KiB of JavaScript is downloaded but never used on this page.

7 long tasks block the main thread while loading, the longest for 103 ms. During a long task the page ignores taps.

72 KiB could be saved by minifying JavaScript.

8 files are served with short cache lifetimes, so returning visitors download them again (36 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 11.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Selkirk Sport banner image”.

The page becomes fully interactive after 12.8 s. Good is under 3.8 s.

The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 113 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors wait 984 ms for your server to start answering (75th percentile). Good is under 800 ms.

11 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 4.2 MB in 256 requests on a phone: images 2.4 MB (46), other files 890 KiB (123) and scripts 601 KiB (58). Under 2 MB keeps phones on slow connections fast.

Backpack_Core_Team_Red_001.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

4 images are downloaded at several times the size a phone draws them, for example vertical_3000x4000-shoes-category-image.jpg at 1,440 px wide, shown at 152 px. Resized copies would save about 404 KiB.

4 images further down the page (258 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image (95 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 143.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (2 elements).

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

1 link has no real href, so search engines can't follow it.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 207 pages on selkirk.com and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

/policies/terms-of-service, /pages/s2-pro-pickleball and /pages/upa-paddles have no meta description, so Google writes the search snippet from whatever text it finds.

/policies/terms-of-service, /pages/contact-us, /collections/pickleball-paddles, /collections/apparel, /collections/pickleball-shoes and /collections/gear and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

/collections/pickleball-shoes and /products/selkirk-mens-courtstrike-pro-3-pickleball-shoe have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 135 found) and read each the way a search engine does.

58 of 202 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.selkirk.com/cdn/shop/t/642/assets/vendor.min.css?v=634999' because its MIME ty…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 876 words of visible text.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.