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semic.de website review

Visit site (opens in a new tab)Reviewed 9 November 202638 issues · 75 checks

This review found 38 issues worth fixing on semic.de, 13 of them high impact, across 75 checks. The most urgent: page weight: 13.0 MB in 32 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of semic.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. semic.de at 0.4 s0.4 s
  2. semic.de at 0.9 s0.9 s
  3. semic.de at 1.3 s1.3 s
  4. semic.de at 1.8 s1.8 s
  5. semic.de at 2.2 s2.2 s
  6. semic.de at 2.7 s2.7 s
  7. semic.de at 3.1 s3.1 s
  8. semic.de at 3.5 s3.5 s

Speed

5 to fix50
  • Improve image delivery

    750 ms · 11.9 MB

    11 images could be 11.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    540 ms · 196 KiB

    About 196 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 540 ms faster on a phone.

  • Font display

    400 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).

  • Render-blocking requests

    300 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Use efficient cache lifetimes

    190 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (190 KiB).

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, Google Maps and Google Fonts and others), adding 327 KiB and 94 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 51 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    32 KiB

    About 32 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    6 KiB

    Polyfills for old browsers add 6 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.4 s

    A phone's processor spends 0.4 s on main-thread work while loading, 172 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix51
  • Speed Index: 15.9 s

    15.9 s

    Visually, the page fills in at 15.9 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.435

    0.435

    The layout shifts by 0.435 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 4.7 s

    4.7 s

    Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 4.7 s

    4.7 s

    The page becomes fully interactive after 4.7 s. Good is under 3.8 s.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Total Blocking Time: 1 ms

    1 ms

    Scripts block the page for only 1 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix25
  • Page weight: 13.0 MB in 32 requests

    13.0 MB

    Your homepage downloads 13.0 MB in 32 requests on a phone: images 12.4 MB (16), scripts 419 KiB (7) and fonts 120 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 9.4 MB together. On a phone connection a single image that size takes seconds.

  • 5 images far larger than shown

    6.9 MB

    5 images are downloaded at several times the size a phone draws them, for example 1-header-home-page-quantumcube-3.png at 2,200 px wide, shown at 390 px. Resized copies would save about 6.9 MB.

  • 7 images in older formats

    7 images (9.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (46 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.7 g of CO₂ per visit

    3.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.68 g of CO₂e: 441.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8390
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • ARIA toggle fields must have an accessible name (1 element)

    ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 9263
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (86 characters)

    Your title is 86 characters, so Google will cut it off around 60: “Home - SEMIC RF Electronic GmbH - RF & Microwave - Artificial Intelligence - AI - SaaS”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (161 characters)

    Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://semic.de/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 35 internal links, 0 external

    The homepage links to 35 pages on semic.de and 0 external pages.

1 checks passed
  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://semic.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (403 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://semic.de/en/ai-io/data-safety has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://semic.de/de/startseite, https://semic.de/en/ai-io/overview, https://semic.de/en/ai-io/data-safety, https://semic.de/en/ai-io/worlds-first-software-defined-gpu, https://semic.de/en/ai-io/redefining-data-storage-for-the-quantum-age-and-beyond and https://semic.de/en/ai-io/semic-eyescan and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9679
  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 4 small tap targets

    4 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Potentially unhandled rejection [1] InvalidValueError at _.dl (https://maps.googleapis.com/maps/api/js?key=AIzaSyCWU8_A…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 325 words of copy

    The homepage carries about 325 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact”.

  • 2 short forms

    2 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at semic.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Analytics
Hosting
Hetzner

Upkeep, stack, hiring and company data from programmable.info

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This review found 38 issues on semic.de, including 11 speed issues, 7 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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