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sendoso.com website review

Visit site (opens in a new tab)Reviewed 14 November 202639 issues · 82 checks

This review found 39 issues worth fixing on sendoso.com, 14 of them high impact, across 82 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s3.0 sMay 23Nov 73.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.0 s
May 30, 20263.1 s
Jun 6, 20263.1 s
Jun 13, 20263.2 s
Jun 20, 20263.3 s
Jun 27, 20263.4 s
Jul 4, 20263.4 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.3 s
Aug 1, 20263.3 s
Aug 8, 20263.2 s
Aug 15, 20263.2 s
Aug 22, 20263.2 s
Aug 29, 20263.2 s
Sep 5, 20263.1 s
Sep 12, 20263.1 s
Sep 19, 20263.1 s
Sep 26, 20263.1 s
Oct 3, 20263.2 s
Oct 10, 20263.1 s
Oct 17, 20263.1 s
Oct 24, 20263.2 s
Oct 31, 20263.2 s
Nov 7, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
268 ms165 msMay 23Nov 7256 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026196 ms
May 30, 2026199 ms
Jun 6, 2026214 ms
Jun 13, 2026210 ms
Jun 20, 2026206 ms
Jun 27, 2026194 ms
Jul 4, 2026187 ms
Jul 11, 2026216 ms
Jul 18, 2026195 ms
Jul 25, 2026210 ms
Aug 1, 2026192 ms
Aug 8, 2026187 ms
Aug 15, 2026194 ms
Aug 22, 2026193 ms
Aug 29, 2026194 ms
Sep 5, 2026190 ms
Sep 12, 2026182 ms
Sep 19, 2026177 ms
Sep 26, 2026182 ms
Oct 3, 2026187 ms
Oct 10, 2026189 ms
Oct 17, 2026206 ms
Oct 24, 2026208 ms
Oct 31, 2026218 ms
Nov 7, 2026256 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sendoso.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sendoso.com at 1.4 s1.4 s
  2. sendoso.com at 2.9 s2.9 s
  3. sendoso.com at 4.3 s4.3 s
  4. sendoso.com at 5.8 s5.8 s
  5. sendoso.com at 7.2 s7.2 s
  6. sendoso.com at 8.7 s8.7 s
  7. sendoso.com at 10.1 s10.1 s
  8. sendoso.com at 11.5 s11.5 s

Speed

10 to fix14
  • Use efficient cache lifetimes

    2.6 s · 6.7 MB

    25 files are served with short cache lifetimes, so returning visitors download them again (6.7 MB).

  • Reduce unused JavaScript

    2.7 s · 576 KiB

    About 576 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Mobile performance score: 14

    14/100

    Your mobile performance score is 14. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.9 s

    A phone's processor spends 8.9 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Facebook and website-files.com and others), adding 13.2 MB and 1.5 s of main-thread time.

  • website-files.com adds 278 ms

    278 ms

    website-files.com costs a phone 278 ms of main-thread work and 12.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.1 s. During a long task the page ignores taps.

  • Render-blocking requests

    600 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Clarity adds 547 ms

    547 ms

    Clarity costs a phone 547 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 293 ms

    293 ms

    Facebook costs a phone 293 ms of main-thread work and 218 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • Improve image delivery

    78 KiB

    4 images could be 78 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    30 ms · 27 KiB

    About 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 30 ms faster on a phone.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.38

    0.38

    For real visitors the layout shifts by 0.38 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 46.2 s

    46.2 s

    Your largest element takes 46.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Double your win with personalized gifting Get gifting, even…”.

  • Time to Interactive: 47.5 s

    47.5 s

    The page becomes fully interactive after 47.5 s. Good is under 3.8 s.

  • Total Blocking Time: 3.9 s

    3.9 s

    Scripts block taps and scrolling for 3.9 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 12.0 s

    12.0 s

    Visually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.343

    0.343

    The layout shifts by 0.343 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 314 ms

    314 ms

    Real visitors wait 314 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 196 ms to 256 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • 23 images without width and height

    23 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user TTFB: 656 ms

    656 ms

    Real visitors wait 656 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 15.6 MB in 210 requests

    15.6 MB

    Your homepage downloads 15.6 MB in 210 requests on a phone: media 6.0 MB (2), other files 5.9 MB (44) and scripts 1.7 MB (64). Under 2 MB keeps phones on slow connections fast.

  • About 4.4 g of CO₂ per visit

    4.43 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.43 g of CO₂e: 531.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9296
  • 51 text elements with low contrast

    51 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 88 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • Meta description is long (189 characters)

    Your meta description is 189 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (SoftwareApplication) but with 1 problem, for example “SoftwareApplication: url is not an absolute URL ("/")”.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 83 internal links, 14 external

    The homepage links to 83 pages on sendoso.com and 14 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “with personalized gifting”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Sendoso | Gifting & Direct Mail Platform”.

  • Canonical URL set

    The canonical URL is https://www.sendoso.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sendoso.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,789 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.sendoso.com/llms.txt (13 KiB, 56 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://www.sendoso.com/solutions/field-marketing and https://www.sendoso.com/event-fulfillment all use the title “Field & Event Marketing Software | Swag, Event Fulfillment & Pipeline…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://www.sendoso.com/solutions/field-marketing and https://www.sendoso.com/event-fulfillment use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.sendoso.com/event-fulfillment, whose canonical is https://www.sendoso.com/solutions/field-marketing. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://www.sendoso.com/solutions has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=97178600&Ver=2&mid=5728fd31-8e09-4d35-be47-7f23a19197cc&bo=1&sid=3d6505a0e06211f1ad566fd9fe269ba1&vid=3d652a60e06211f1b16fdf4cd310b05c&vids=0&msclkid=N&pi=918639831&lg.

  • 8 small tap targets

    8 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Unexpected end of input”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,370 words of copy

    The homepage carries about 1,370 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a Demo”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact Us”, “Book a Demo” and “Learn More”.

  • Social proof on the page

    Social proof on the homepage: 104 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads FullStory, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sendoso.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Analytics | Google Tag Manager
Hosting
Webflow

Hiring

Hiring
2 open roles
Job board
jazzhr

Company

Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on sendoso.com, including 23 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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