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senegence.com website review

Visit site (opens in a new tab)Reviewed 28 October 202645 issues · 84 checks

This review found 45 issues worth fixing on senegence.com, 12 of them high impact, across 84 checks. The most urgent: page weight: 10.1 MB in 358 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.8 sMay 9Oct 242.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.0 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20262.0 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.2 s
Aug 22, 20262.3 s
Aug 29, 20262.2 s
Sep 5, 20262.3 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.5 s
Oct 3, 20262.4 s
Oct 10, 20262.3 s
Oct 17, 20262.4 s
Oct 24, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
195 ms92 msMay 9Oct 24150 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026125 ms
May 16, 2026113 ms
May 23, 2026104 ms
May 30, 2026104 ms
Jun 6, 2026107 ms
Jun 13, 2026112 ms
Jun 20, 2026113 ms
Jun 27, 2026118 ms
Jul 4, 2026120 ms
Jul 11, 2026119 ms
Jul 18, 2026117 ms
Jul 25, 2026120 ms
Aug 1, 2026121 ms
Aug 8, 2026121 ms
Aug 15, 2026121 ms
Aug 22, 2026120 ms
Aug 29, 2026130 ms
Sep 5, 2026152 ms
Sep 12, 2026170 ms
Sep 19, 2026182 ms
Sep 26, 2026183 ms
Oct 3, 2026164 ms
Oct 10, 2026145 ms
Oct 17, 2026143 ms
Oct 24, 2026150 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of senegence.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. senegence.com at 0.5 s0.5 s
  2. senegence.com at 1.1 s1.1 s
  3. senegence.com at 1.6 s1.6 s
  4. senegence.com at 2.2 s2.2 s
  5. senegence.com at 2.7 s2.7 s
  6. senegence.com at 3.3 s3.3 s
  7. senegence.com at 3.8 s3.8 s
  8. senegence.com at 4.4 s4.4 s

Speed

15 to fix50
  • Main-thread work: 5.0 s

    A phone's processor spends 5.0 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,419 HTML elements

    The page has 3,419 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and Accessibe Accessibility Overlay and others), adding 2.3 MB and 1.3 s of main-thread time.

  • Reduce unused JavaScript

    1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50 (desktop: 91). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    743 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (743 KiB).

  • Reduce unused CSS

    600 ms · 75 KiB

    About 75 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Render-blocking requests

    600 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Shopify adds 377 ms

    377 ms

    Shopify costs a phone 377 ms of main-thread work and 746 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    100 ms · 337 KiB

    8 images could be 337 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 419 ms. During a long task the page ignores taps.

  • Minify JavaScript

    310 ms · 72 KiB

    72 KiB could be saved by minifying JavaScript.

  • Google Tag Manager adds 299 ms

    299 ms

    Google Tag Manager costs a phone 299 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    310 ms · 13 KiB

    13 KiB could be saved by minifying CSS.

  • instant.one adds 126 ms

    126 ms

    instant.one costs a phone 126 ms of main-thread work and 661 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 91 but mobile only 50. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 26.7 s

    26.7 s

    The page becomes fully interactive after 26.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 125 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 595 ms

    595 ms

    Scripts block taps and scrolling for 595 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

3 checks passed
  • Real-user INP: 135 ms

    135 ms

    Real visitors wait 135 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 10.1 MB in 358 requests

    10.1 MB

    Your homepage downloads 10.1 MB in 358 requests on a phone: media 5.2 MB (1), scripts 2.8 MB (193) and images 956 KiB (32). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    800x1111-Homepage-Banner-Mobile-MilkNCookies.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images in older formats

    4 images (398 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.9 g of CO₂ per visit

    2.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.86 g of CO₂e: 342.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8592
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 22 links without text

    22 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 253 internal links, 10 external

    The homepage links to 253 pages on senegence.com and 10 external pages.

8 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Discover the latest in beauty at SeneGence®. Find innovative anti-aging and smudge-proof makeup, advanced skincare, hai…”.

  • One H1 headline

    Your main headline reads: “SeneGence”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “SeneGence® Official Site | Long-lasting Makeup & More”.

  • Canonical URL set

    The canonical URL is https://www.senegence.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.senegence.com/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://www.senegence.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://www.senegence.com/collections/beauty-offers and https://www.senegence.com/collections/subscribe-and-save have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.senegence.com/pages/holiday-gift-guide has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 109 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97085548&tm=gtm002&Ver=2&mid=aa328872-cb2e-4c7f-b12b-e5d716c8f5be&bo=1&sid=60baeaa0d26411f1995b85b84a5b116e&vid=60bb0870d26411f1a3fc1199f04b524b&vids=1&msclkid=N&pi=91.

  • 6 small tap targets

    6 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “SecurityError: Failed to read a named property 'document' from 'Window': Blocked a frame with origin "null" from access…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 111 words

    The homepage has only about 111 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop” and “Shop gifts”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Subscribe & Save”, “Virtual Try On” and “Shop All”.

  • 13 short forms

    13 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 42 cookies set on arrival

    42

    Opening the homepage sets 42 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at senegence.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Cloudflare

Company

Founded
1997
Headquarters
Sapulpa

Upkeep, stack, hiring and company data from programmable.info

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