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sensabeauty.com website review

Visit site (opens in a new tab)Reviewed 10 November 202631 issues · 81 checks

This review found 31 issues worth fixing on sensabeauty.com, 9 of them high impact, across 81 checks. The most urgent: signyfyd adds 1.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.4 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.7 s
Jun 13, 20261.8 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.8 s
Oct 24, 20261.6 s
Oct 31, 20261.5 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
211 ms134 msMay 23Nov 7143 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026150 ms
May 30, 2026151 ms
Jun 6, 2026161 ms
Jun 13, 2026157 ms
Jun 20, 2026161 ms
Jun 27, 2026162 ms
Jul 4, 2026155 ms
Jul 11, 2026162 ms
Jul 18, 2026161 ms
Jul 25, 2026169 ms
Aug 1, 2026182 ms
Aug 8, 2026187 ms
Aug 15, 2026198 ms
Aug 22, 2026202 ms
Aug 29, 2026197 ms
Sep 5, 2026196 ms
Sep 12, 2026187 ms
Sep 19, 2026182 ms
Sep 26, 2026180 ms
Oct 3, 2026170 ms
Oct 10, 2026170 ms
Oct 17, 2026162 ms
Oct 24, 2026154 ms
Oct 31, 2026154 ms
Nov 7, 2026143 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sensabeauty.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sensabeauty.com at 1.1 s1.1 s
  2. sensabeauty.com at 2.2 s2.2 s
  3. sensabeauty.com at 3.4 s3.4 s
  4. sensabeauty.com at 4.5 s4.5 s
  5. sensabeauty.com at 5.6 s5.6 s
  6. sensabeauty.com at 6.7 s6.7 s
  7. sensabeauty.com at 7.8 s7.8 s
  8. sensabeauty.com at 8.9 s8.9 s

Speed

13 to fix54
  • Signyfyd adds 1.1 s

    1.1 s

    Signyfyd costs a phone 1.1 s of main-thread work and 281 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Signyfyd, Shopify and Clarity and others), adding 2.1 MB and 1.9 s of main-thread time.

  • Improve image delivery

    400 ms · 765 KiB

    23 images could be 765 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 654 ms. During a long task the page ignores taps.

  • Render-blocking requests

    600 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Reduce unused JavaScript

    150 ms · 440 KiB

    About 440 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    361 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (361 KiB).

  • Shopify adds 236 ms

    236 ms

    Shopify costs a phone 236 ms of main-thread work and 396 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,494 HTML elements

    The page has 2,494 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • alia-prod.com adds 150 ms

    150 ms

    alia-prod.com costs a phone 150 ms of main-thread work and 667 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 120 ms

    120 ms

    Google CDN costs a phone 120 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 20.8 s

    20.8 s

    The page becomes fully interactive after 20.8 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Sensa Beauty homepage hero banner featuring premium fragran…”.

  • Speed Index: 10.5 s

    10.5 s

    Visually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 491 ms

    491 ms

    Scripts block taps and scrolling for 491 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 150 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 138 ms

    138 ms

    Real visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 478 ms

    478 ms

    Real visitors wait 478 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.033

    0.033

    The layout barely moves while loading (CLS 0.033, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.8 MB in 381 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 381 requests on a phone: scripts 1.7 MB (113), images 1.5 MB (45) and other files 1.2 MB (200). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    130 KiB

    3 images are downloaded at several times the size a phone draws them, for example loyalty_block.png at 2,500 px wide, shown at 390 px. Resized copies would save about 130 KiB.

  • About 1.4 g of CO₂ per visit

    1.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 163.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 9495
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 94 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10092
  • Meta description is long (174 characters)

    Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 291 internal links, 4 external

    The homepage links to 291 pages on sensabeauty.com and 4 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Sensa Beauty Authentic. Affordable. Unforgettable.”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Shop Premium Branded Perfume and Cologne from Sensa Beauty”.

  • Canonical URL set

    The canonical URL is https://sensabeauty.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sensabeauty.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://sensabeauty.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,259 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 128 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 7 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://files.alia-prod.com/logo-1777435767967.webp.

  • 18 small tap targets

    18 of 82 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Thin social proof

    Social proof on the homepage: 139 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • About 577 words of copy

    The homepage carries about 577 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact us” and “SHOP PERFUMES”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop All”, “Contact us” and “Shop Perfumes”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sensabeauty.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Klaviyo Email Marketing Sms · Microsoft Clarity · cloudfront.net · gorgias.chat · signifyd.com · trustpilot.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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